---
title: "Search terms — folding fan"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/folding-fan/search-terms"
last_updated: "2026-08-12T15:48:25.166Z"
locale: en
meta:
  description: "Amazon product research for folding fan: $56K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for folding fan: $56K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — folding fan"
---

# **Folding Fan**

**Worth a look**

Shows demand growing +124.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 95Conversion 37Competition 79Returns 67Price range 75Avg price 54Brand share 87Review moat 34Quality gap 53

**Growth**

**Incredible****+124.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****$4.74–$46.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$677K**

$677K/yr · 1.8M searches

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.43**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,096.68**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms