---
title: "Folding Fan — $56K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/folding-fan"
last_updated: "2026-08-12T13:04:30.598Z"
locale: en
meta:
description: "Amazon product research for folding fan: $56K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for folding fan: $56K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Folding Fan — $56K/mo Amazon US Product Research (2026)"
---
# **Folding Fan**
**Worth a look**
Shows demand growing +124.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 95Conversion 37Competition 79Returns 67Price range 75Avg price 54Brand share 87Review moat 34Quality gap 53
**Growth**
**Incredible****+124.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$4.74–$46.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$677K**
$677K/yr · 1.8M searches
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,096.68**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is folding fan profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, folding fan is a $677K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding fan market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$622K–$746K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#2,366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **178 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**33 **—flat
**Sellers**
**43**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**45%**
- Bantoye11% - WEARXI11% - OMyTea10% - choyaxo9% - Salutto8% - JOHOUSE7%
## **folding fan demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +124.6% search growth over the last 90 days.
80K60KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/folding-fan/trend)
## **Top folding fan search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hand fan foldable**541K/yr+119.5%2.4% conv. - **folding fan**311K/yr+120.4%1.8% conv. - **foldable fan**151K/yr+159.9%1.7% conv. - **paper fan**129K/yr+77.4%2.6% conv. - **folding hand fan**88K/yr+152.5%1.4% conv. - **foldable hand fan**73K/yr+170.7%1.4% conv. - **folding fans handheld**69K/yr+134.0%1.7% conv. - **hand fans foldable**45K/yr+235.3%1.8% conv. - **folding fans**52K/yr+112.8%1.1% conv. - **handheld folding fan**41K/yr+139.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/folding-fan/search-terms)
## **Top folding fan products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$20K6%$41K9%$61K12%$81K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue**Bantoye**$5.95**4.3★4,596 rev](https://www.amazon.com/dp/B07NXPT99C) [2**WEARXI Handheld Fan 4 PCS Silk Hand Fan Foldable Hand Fans for Women Foldable Bamboo Folding Hand Held Fan Mothers Day Mom Gifts for Women Paper Fans for Line Dancing Party Wedding & Home Decor**WEARXI**$9.86**4.5★2,040 rev](https://www.amazon.com/dp/B09WXP1Z1N) [3**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink**choyaxo**$7.03**4.4★765 rev](https://www.amazon.com/dp/B0CBLSJ31D) [4**OMyTea Folding Hand Fan for Women - Foldable Chinese Japanese Vintage Bamboo Silk Fan - for Hot Flash Church Decoration EDM Music Festival Dance Party Performance Gift (Solid Sexy Black)**OMyTea**$10.00**4.5★5,084 rev](https://www.amazon.com/dp/B0BCNW2RCW) [5**Hand Fan Bamboo Leopard Printed Folding Fan Cotton For Party Wedding Gift with Fan Cover**Salutto**$8.99**4.4★1,330 rev](https://www.amazon.com/dp/B072B7TVZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OMyFans Hand Fan for Women Foldable - Folding Chinese Japanese Vintage Bamboo Silk Fan - Ideal for Hot Flashes Church EDM Festivals Dancing and Gifts (Bamboo-White)**OMyFans**$12.32**316 rev7mo ago](https://www.amazon.com/dp/B0G3Y3HG3Y) [**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**99 rev10mo ago](https://www.amazon.com/dp/B0FQJDHZLF) [**NOIMTTY Large Portable Folding Clacking Fans For Line Dancing - Boots On The Ground Hand Fan For Raves & Decorations**NOIMTTY**$6.25**83 rev1y ago](https://www.amazon.com/dp/B0FC2CD9Z4) [**Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors**Quacc**$6.21**59 rev1y ago](https://www.amazon.com/dp/B0F9V8H973) [**YOLCAR Decorative Folding Fans Hand Fans for Women Foldable for Dancing Bamboo Accordion Fan Handheld Line Dance Fan for Home Decor**YOLCAR**$7.00**40 rev1y ago](https://www.amazon.com/dp/B0F21VWYHG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**4.6★**▲ 110%**](https://www.amazon.com/dp/B0FQJDHZLF) [**SUJJY 4 Pack Elegant Black Plant Foldable Hand Fans Versatile Round Handheld Fans for Travel Events Indoor and Outdoor (Black)**SUJJY**$10.11**4.8★**▲ 84%**](https://www.amazon.com/dp/B0DSC6N5Q8) [**YOLCAR Decorative Folding Fans Hand Fans for Women Foldable for Dancing Bamboo Accordion Fan Handheld Line Dance Fan for Home Decor**YOLCAR**$7.00**4.6★**▲ 83%**](https://www.amazon.com/dp/B0F21VWYHG) [**OMyFans Hand Fan for Women Foldable - Folding Chinese Japanese Vintage Bamboo Silk Fan - Ideal for Hot Flashes Church EDM Festivals Dancing and Gifts (Bamboo-White)**OMyFans**$12.32**4.5★**▲ 77%**](https://www.amazon.com/dp/B0G3Y3HG3Y) [**Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors**Quacc**$6.21**4.7★**▲ 53%**](https://www.amazon.com/dp/B0F9V8H973)
**~~View all trending →~~**
## **What reviews say buyers love and hate about folding fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**9%
*“very affordable for the quality”*
**Portability**9%
*“Easy to carry”*
**Charging**7%
*“Charges easily”*
**Size-Overall**7%
*“Its convenient in its size”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**6%
*“Excellent Price”*
**Battery Life**4%
*“Battery lasts a long time”*
**Strength**4%
*“Very powerful for such a little device”*
**Noise Level**4%
*“Quiet and light”*
**Compactness**4%
*“It folds up very compact”*
### **What buyers complain about **
**Durability**12%
*“broke after first use”*
**Charging**11%
*“Doesnt charge”*
**Size-Overall**9%
*“Too small”*
**Strength**6%
*“Not sturdy”*
**Quality-Overall**6%
*“Disappointed with the Quality”*
**Noise Level**6%
*“its noisy”*
**Ease Of Use**4%
*“Difficult to open”*
**Functionality-Overall**3%
*“Never Worked”*
**Battery Life**3%
*“And The battery does not seem to last very long”*
**Value For Money**2%
*“Honestly its pretty cheap”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**14%
**Strength**10%
**Charging**7%
**Value For Money**7%
**Noise Level**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Weight Heavy**3%
## **Common folding fan questions**
- **Is folding fan profitable to sell on Amazon United States?**
- The niche generates $677K/yr across 47 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +124.6%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the folding fan niche?**
- 33 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in folding fan?**
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 2.3%.
- **When does demand for folding fan peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the folding fan niche?**
- Listings span $4.74–$46.43; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.
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