---
title: "Foldable Fan — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/foldable-fan"
last_updated: "2026-08-12T14:45:46.384Z"
locale: en
meta:
description: "Amazon product research for foldable fan: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for foldable fan: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Foldable Fan — $8K/mo Amazon US Product Research (2026)"
---
# **Foldable Fan**
**Worth a look**
Shows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 95Conversion 28Competition 81Returns 60Price range 85Avg price 78Brand share 95Review moat 34Quality gap 47
**Growth**
**Incredible****+112.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.74–$89.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.33**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,071.28**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$98K**
$98K/yr · 269K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is foldable fan profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, foldable fan is a $98K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foldable fan market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#500**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **169 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**39%**
Top 20: 88%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**55%**
- SUJJY13% - choyaxo7% - Bantoye7% - WEARXI6% - LIPETY6% - Quacc6%
## **foldable fan demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +112.0% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/foldable-fan/trend)
## **Top foldable fan search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **foldable fan**151K/yr+159.9%1.8% conv. - **decorative folding fans**34K/yr+64.8%0.5% conv. - **japanese fans**27K/yr+36.4%1.5% conv. - **bamboo fans**12K/yr+100.0%0.6% conv. - **plastic hand fan**10K/yr+104.9%0.5% conv. - **collapsible hand fan**8K/yr+161.5%1.9% conv. - **fold fan**7K/yr+76.3%2.0% conv. - **asian fans**6K/yr+22.6%1.6% conv. - **fold up fan**6K/yr+103.8%1.5% conv. - **chinese paper fans**5K/yr-14.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/foldable-fan/search-terms)
## **Top foldable fan products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUJJY 4 PCS 4 Styles Foldable Cooling Fans Handheld Colorful Floral Round Fans for Travel Events Indoor & Outdoor (Nile Blue)**SUJJY**$10.00**4.8★864 rev](https://www.amazon.com/dp/B0C6F4M67J) [2**Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue**Bantoye**$5.95**4.3★4,596 rev](https://www.amazon.com/dp/B07NXPT99C) [3**Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel**LIPETY**$30.95**4.3★5,686 rev](https://www.amazon.com/dp/B0G7YJ191J) [4**Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors**Quacc**$6.21**4.7★59 rev](https://www.amazon.com/dp/B0F9V8H973) [5**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink**choyaxo**$7.03**4.4★765 rev](https://www.amazon.com/dp/B0CBLSJ31D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel**BGYUA**$32.63**229 rev3mo ago](https://www.amazon.com/dp/B0GKP8MQJD) [**Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel**LIPETY**$30.95**5,686 rev6mo ago](https://www.amazon.com/dp/B0G7YJ191J) [**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**99 rev10mo ago](https://www.amazon.com/dp/B0FQJDHZLF) [![Gaiatop Portable Pedestal Fan 16000mAh Battery [Max 74h Runtime] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)](https://m.media-amazon.com/images/I/41LWVA726wL.jpg)**Gaiatop Portable Pedestal Fan 16000mAh Battery \[Max 74h Runtime\] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)**Gaiatop**$49.57**308 rev11mo ago](https://www.amazon.com/dp/B0F23Y247B) [**Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors**Quacc**$6.21**59 rev1y ago](https://www.amazon.com/dp/B0F9V8H973)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel**BGYUA**$32.63**3.8★**▲ 116%**](https://www.amazon.com/dp/B0GKP8MQJD) [**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FQJDHZLF) [**Hand Fan Bamboo Leopard Printed Folding Fan Cotton For Party Wedding Gift with Fan Cover**Salutto**$8.99**4.4★**▲ 81%**](https://www.amazon.com/dp/B072B7TVZK) [**Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel**LIPETY**$30.95**4.3★**▲ 80%**](https://www.amazon.com/dp/B0G7YJ191J) [**YOLCAR Decorative Folding Fans Hand Fans for Women Foldable for Dancing Bamboo Accordion Fan Handheld Line Dance Fan for Home Decor**YOLCAR**$7.00**4.6★**▲ 80%**](https://www.amazon.com/dp/B0F21VWYHG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about foldable fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**9%
*“Easy to carry”*
**Quality-Overall**9%
*“very affordable for the quality”*
**Size-Overall**7%
*“Arrived exactly as advertised and fit great”*
**Charging**6%
*“Charges easily”*
**Value For Money**6%
*“Excellent Price”*
**Ease Of Use**6%
*“Easy to use”*
**Noise Level**5%
*“Quiet and light”*
**Strength**5%
*“Well built”*
**Battery Life**4%
*“rechargeable battery”*
**Compactness**4%
*“It folds up very compact”*
### **What buyers complain about **
**Charging**13%
*“Doesn't charge”*
**Durability**12%
*“Stopped working after one use”*
**Size-Overall**9%
*“Super small”*
**Noise Level**6%
*“Too loud”*
**Quality-Overall**5%
*“Very cheap quality”*
**Strength**4%
*“Not sturdy”*
**Functionality-Overall**4%
*“Doesnt work as expected”*
**Ease Of Use**3%
*“making it difficult to hold on to”*
**Battery Life**3%
*“Short battery life”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**14%
**Charging**10%
**Strength**9%
**Value For Money**6%
**Noise Level**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Weight Heavy**4%
**Quality-Overall**3%
## **Common foldable fan questions**
- **Is foldable fan profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 53 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +112.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the foldable fan niche?**
- 37 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in foldable fan?**
- Top complaints mined from reviews: Charging, Durability, Size-Overall. The return rate is 2.6%.
- **When does demand for foldable fan peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the foldable fan niche?**
- Listings span $4.74–$89.19; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,071 reviews — the moat a new listing must climb.
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