---
title: "Foam Sword — $32K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/foam-sword"
last_updated: "2026-08-12T13:56:17.074Z"
locale: en
meta:
description: "Amazon product research for foam sword: $32K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for foam sword: $32K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Foam Sword — $32K/mo Amazon US Product Research (2026)"
---
# **Foam Sword**
**Worth a look**
Shows a sweet-spot price point ($24.35 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.
Market size 55Growth 23Conversion 26Competition 77Returns 49Price range 77Avg price 95Brand share 62Review moat 60Quality gap 60
**Avg price**
**Incredible****$24.35**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****$7.79–$39.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,107.49**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$383K**
$383K/yr · 768K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
## **Is foam sword profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, foam sword is a $383K/yr Amazon United States market (768K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam sword market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$487K–$609K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**28%**
- Super Z Outlet35% - Liberty Imports17% - Hero's Edge6% - Superdo5% - damdos5% - Franklin Sports4%
## **foam sword demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/foam-sword/trend)
## **Top foam sword search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **foam sword**268K/yr-3.8%1.6% conv. - **foam swords**110K/yr-1.1%2.9% conv. - **nerf sword**80K/yr-7.7%0.8% conv. - **foam swords for play fighting**72K/yr-28.3%3.6% conv. - **foam swords for kids**34K/yr+79.7%3.5% conv. - **foam weapons**47K/yr+4.7%0.4% conv. - **foam sword for kids**41K/yr-38.0%3.2% conv. - **nerf swords**27K/yr-8.2%1.9% conv. - **foam swords for adults**19K/yr-12.7%0.9% conv. - **foam weapon**9K/yr+16.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/foam-sword/search-terms)
## **Top foam sword products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$23K9%$35K12%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super Z Outlet 16 Foam Prince Sword Toy Set Party Supplies (6)**Super Z Outlet**$19.69**4.2★2,363 rev](https://www.amazon.com/dp/B00YQK9OWK) [2**Super Z Outlet Assorted Foam Toy Swords for Children with Different Designs Including Ninja Pirate Warrior and Viking (8 Pack)**Super Z Outlet**$19.34**4.5★2,860 rev](https://www.amazon.com/dp/B011JBMH22) [3**Liberty Imports 6 PCS Giant Foam Swords Large 1:1 Scale Strong Toy Weapons Kids Medieval Warrior Knights Pretend Play Safe Fighting Set - Red vs Blue (30 Inches)**Liberty Imports**$35.67**4.0★2,010 rev](https://www.amazon.com/dp/B00PYWDTSO) [4**Heros Edge G-JS101 Foam Excalibur Sword 28 silver**Hero's Edge**$22.12**4.6★1,440 rev](https://www.amazon.com/dp/B008LMI6D2) [5**Superdo Foam Sword Practice Swords Sparring Training Stick (Double Pack)**Superdo**$39.87**4.8★382 rev](https://www.amazon.com/dp/B07F16KP3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dress Up America Foam Knight Costume Sword 43.5 Inch Medieval Fantasy Prop for Cosplay Warrior & Themed Costumes**Dress Up America**$23.16**27 rev5mo ago](https://www.amazon.com/dp/B0GL3PT46Z) [**16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)**xiazaizai**$16.49**9 rev7mo ago](https://www.amazon.com/dp/B0G2K5K7RP) [**Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween**Munetoshi**$13.42**13 rev1y ago](https://www.amazon.com/dp/B0F8DKPZVH) [**Foam Sword Practice Swords Sparring Training Swords with Nylon Sheath. (Red)**Snake Eye Tactical**$29.66**3 rev1y ago](https://www.amazon.com/dp/B0F3LYRBW9) [**Liberty Imports 5 Pack Foam Swords and Weapons Set - 17 Inch Medieval Toy Swords Axe and Mace - Thick EVA Foam for Safe Play Kids Pretend Battle Set for Knights Ninja and Viking Roleplay**Liberty Imports**$24.40**4,205 rev1y ago](https://www.amazon.com/dp/B0DX8BQSF6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LALAPORT 41 Inch 2 PCS Medieval Foam Witcher Hunting Long Sword Set for Cosplay LARP Costume Halloween Xmas Gifts (Steel & Twin Wolf Set)**LALAPORT**$38.23**4.5★**▲ 291%**](https://www.amazon.com/dp/B0BLTFD662) [**16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)**xiazaizai**$16.49**4.8★**▲ 173%**](https://www.amazon.com/dp/B0G2K5K7RP) [**Liberty Imports 5 Pack Foam Swords and Weapons Set - 17 Inch Medieval Toy Swords Axe and Mace - Thick EVA Foam for Safe Play Kids Pretend Battle Set for Knights Ninja and Viking Roleplay**Liberty Imports**$24.40**4.5★**▲ 135%**](https://www.amazon.com/dp/B0DX8BQSF6) [**Dress Up America Foam Knight Costume Sword 43.5 Inch Medieval Fantasy Prop for Cosplay Warrior & Themed Costumes**Dress Up America**$23.16**4.7★**▲ 130%**](https://www.amazon.com/dp/B0GL3PT46Z) [**Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween**Munetoshi**$13.42**4.0★**▲ 97%**](https://www.amazon.com/dp/B0F8DKPZVH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about foam sword**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“theyre well made”*
**Fun/Entertainment Experience**12%
*“Super fun for adults and kids”*
**Durability**10%
*“Very durable”*
**Value For Money**8%
*“Good value”*
**Weight Light**7%
*“It's lightweight plastic”*
**Size-Overall**6%
*“Perfect size for kid to play with he will have a blast”*
**Soft Feel**4%
*“a very realistic hand-feel”*
**Strength**3%
*“does not feel flimsy during use”*
**Color**3%
*“the different colors are helpful as well”*
**Design-Overall**3%
*“The overall design is look its really pretty”*
### **What buyers complain about **
**Durability**19%
*“Broken”*
**Quality-Overall**16%
*“Cheaply made”*
**Size-Overall**8%
*“The box it came in was preposterously over sized”*
**Inflation/Deflation**6%
*“They dont stay inflated”*
**Strength**6%
*“They are a little flimsy”*
**Hard Feel**4%
*“it is HARD”*
**Color**1%
*“the color comes off quickly when sparring”*
**Defective Material/Parts**1%
*“There is not enough time to replace”*
**Rusts/Corrodes**1%
*“Rusts easily - bought it for a kids birthday in February - completely black in color now in June - never got it wet”*
**Natural Resource Wastage**1%
*“Waste of Money”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**9%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Strength**6%
**Value For Money**5%
**Weight Heavy**5%
**Durability**4%
**Hard Feel**3%
## **Common foam sword questions**
- **Is foam sword profitable to sell on Amazon United States?**
- The niche generates $383K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the foam sword niche?**
- 25 brands and 74 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in foam sword?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.
- **When does demand for foam sword peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the foam sword niche?**
- Listings span $7.79–$39.87; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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