---
title: "Fleece — $14K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fleece"
last_updated: "2026-08-12T13:49:12.234Z"
locale: en
meta:
description: "Amazon product research for fleece: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fleece: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fleece — $14K/mo Amazon US Product Research (2026)"
---
# **Fleece**
**Skip it**
Soft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 4Competition 96Returns 9Price range 91Avg price 95Brand share 79Review moat 22Quality gap 52
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$33.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.57–$98.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$169K**
$169K/yr · 1.6M searches
**Review moat**
**Bad****9,000.47**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-71.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is fleece profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fleece is a $169K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$135K–$169K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**139**
**Top-5 brand share**
**56%**
Top 20: 86%
**Top-5 click share**
**16%**
Top 20: 41%
**Open market**
**41%**
- Amazon Essentials24% - Columbia13% - QINSEN7% - Panadila6% - Aimiray6% - Yozazzy4%
## **fleece demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -71.4% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece/trend)
## **Top fleece search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fleece**433K/yr-61.7%0.2% conv. - **fleece sweater women**126K/yr-70.1%0.2% conv. - **fleece zip up**71K/yr-62.3%0.1% conv. - **fleece sweater**64K/yr-68.0%0.2% conv. - **fuzzy jacket**81K/yr-75.2%0.0% conv. - **fleece women**46K/yr-56.1%0.1% conv. - **white fleece jacket women**33K/yr-51.5%0.5% conv. - **plus size fleece jacket**58K/yr-67.5%0.1% conv. - **long fleece jacket women**63K/yr-74.2%0.1% conv. - **teddy jacket women**134K/yr-89.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece/search-terms)
## **Top fleece products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium**Columbia**$35.15**4.6★54,712 rev](https://www.amazon.com/dp/B076VTDB7B) [2**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)**Keeliya**$37.51**4.4★203 rev](https://www.amazon.com/dp/B0FFM8C69J) [3**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)**Aimiray**$39.40**4.4★297 rev](https://www.amazon.com/dp/B0FPB2F1QN) [4**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather X-Large**Amazon Essentials**$12.32**4.4★3,243 rev](https://www.amazon.com/dp/B08XQY2Z7M) [5**EOVEA - Polar Fleece Fabric by the Yard Soft Anti-Pill Warm & Cozy Material for Blankets Clothing Crafts Pet Beds & DIY Sewing 60 Wide Solid (White 1/2 Yard)**EOVEA**$10.57**4.4★236 rev](https://www.amazon.com/dp/B0FLCKWJWQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**90 rev2mo ago](https://www.amazon.com/dp/B0FS2F2CQL) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)**Aimiray**$39.40**297 rev10mo ago](https://www.amazon.com/dp/B0FPB2F1QN) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)**Aimiray**$39.21**297 rev10mo ago](https://www.amazon.com/dp/B0FPB1W4QT) [**Yozazzy Fleece Jackets Women Causal Long Sleeve Sherpa Jacket Warm Ziper Fuzzy Coat Sweatshirts Trendy with Pockets(Brown-M)**Yozazzy**$38.15**148 rev10mo ago](https://www.amazon.com/dp/B0FN7S1JPR) [**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)**Keeliya**$37.51**203 rev1y ago](https://www.amazon.com/dp/B0FFM8C69J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**4.8★**▲ 187%**](https://www.amazon.com/dp/B0FS2F2CQL) [**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather X-Large**Amazon Essentials**$12.32**4.4★**▲ 170%**](https://www.amazon.com/dp/B08XQY2Z7M) [**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★**▲ 170%**](https://www.amazon.com/dp/B07W4J6RVH) [**Amazon Essentials Mens Standard Full-Zip Fleece Mock Neck Midweight Sweatshirt with Pockets Medium Grey Heather Large**Amazon Essentials**$16.02**4.5★**▲ 136%**](https://www.amazon.com/dp/B07P5PQCKK) [**Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Off-white Large**Amazon Essentials**$21.69**4.6★**▲ 135%**](https://www.amazon.com/dp/B0869B41J6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fleece**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**18%
*“keeps you warm”*
**Size-Overall**13%
*“It fits as it should”*
**Quality-Overall**10%
*“Very good build quality”*
**Comfort-Overall**10%
*“Very comfortable”*
**Soft Feel**9%
*“Its soft”*
**Value For Money**5%
*“Great value”*
**Color**5%
*“The color is accurate”*
**Material Quality**3%
*“Good material”*
**Thickness**2%
*“Thick and warm”*
**Pockets/Compartments**2%
*“I do like the pockets”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs a little big”*
**Color**5%
*“Not the color”*
**Quality-Overall**5%
*“not well made”*
**Material Quality**4%
*“Horrible material”*
**Pockets/Compartments**4%
*“no pockets”*
**Thickness**3%
*“although this was not real thick it was a bit thicker/heavier than I hoped”*
**Zipper Quality**3%
*“the zipper broke”*
**Sleeve Fit**2%
*“runs a tad small in terms of sleeve length”*
**Value For Money**2%
*“theyre so expensive”*
**Advertised Vs Actual Product**2%
*“Definitely doesnt look like the picture”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**7%
**Color**6%
**Sleeve Fit**5%
**Length**4%
**Waist Fit**4%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Thin**2%
## **Common fleece questions**
- **Is fleece profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 154 tracked products. 5 of 39 products launched in the last 360 days are still selling. 90-day search growth is -71.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fleece niche?**
- 47 brands and 139 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in fleece?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.4% — above our launch gate.
- **When does demand for fleece peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the fleece niche?**
- Listings span $10.57–$98.34; the average listing price is $33.81 (sweet spot $15–$100). The average incumbent carries 9,000 reviews — the moat a new listing must climb.
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