---
title: "Fleece Tops for Women — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fleece-tops-for-women"
last_updated: "2026-08-12T15:55:19.776Z"
locale: en
meta:
description: "Amazon product research for fleece tops for women: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fleece tops for women: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fleece Tops for Women — $3K/mo Amazon US Product Research"
---
# **Fleece Tops for Women**
**Skip it**
Soft demand (-74.9% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 4Competition 96Returns 1Price range 87Avg price 95Brand share 71Review moat 37Quality gap 48
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$30.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.01–$79.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,787.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$35K**
$35K/yr · 369K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-74.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is fleece tops for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fleece tops for women is a $35K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece tops for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$46K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,708**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**126**
**Top-5 brand share**
**62%**
Top 20: 84%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**35%**
- Columbia30% - Amazon Essentials22% - ANRABESS4% - MAGCOMSEN4% - TACVASEN3% - RUMIA3%
## **fleece tops for women demand & seasonality**
Weekly Amazon search volume, last 30 weeks — -74.9% search growth over the last 90 days.
20K15KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece-tops-for-women/trend)
## **Top fleece tops for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fleece tops for women**56K/yr-78.4%0.3% conv. - **fleece lined sweatshirt women**49K/yr-83.4%0.1% conv. - **columbia pullover women**21K/yr-56.5%0.3% conv. - **fleece tops for women long sleeve**28K/yr-73.9%0.2% conv. - **womens fleece tops**44K/yr-80.8%0.1% conv. - **columbia quarter zip womens**15K/yr-56.2%0.1% conv. - **fleece top**17K/yr-72.7%0.3% conv. - **fleece 1/4 zip pullover women**11K/yr-63.1%0.1% conv. - **columbia half zip women**11K/yr-54.7%0.2% conv. - **womens fleece sweatshirts**21K/yr-82.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece-tops-for-women/search-terms)
## **Top fleece tops for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3542%$7093%$1K4%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium**Columbia**$35.15**4.6★54,712 rev](https://www.amazon.com/dp/B076VTDB7B) [2**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★6,896 rev](https://www.amazon.com/dp/B07W4J6RVH) [3**Columbia Womens Glacial IV Half Zip Fleece Jacket Sea Salt Medium**Columbia**$25.16**4.4★2,748 rev](https://www.amazon.com/dp/B076VJDTZB) [4**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Blue Heather Medium**Amazon Essentials**$19.38**4.4★6,896 rev](https://www.amazon.com/dp/B07W5NCTNV) [5**Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Ivory Large**Amazon Essentials**$13.29**4.4★4,739 rev](https://www.amazon.com/dp/B08XQY5YFF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**2,748 rev6mo ago](https://www.amazon.com/dp/B0FB32KRYM) [**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large**Columbia**$39.55**2,032 rev6mo ago](https://www.amazon.com/dp/B0FB31K859) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**RUMIA Sweatshirt for Women Fall Fashion Clothes Crewneck Fall Outfits Tops for Women 2025 Ladies Pullover Long Sleeve T Shirts Trendy Beige Plaid M**RUMIA**$12.71**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHMSL7) [**ANRABESS Women Long Sleeve Thermal Shirt Fleece Tops 2026 Fall Winter Crew Neck Casual Base Layer T-Shirts Warm Undershirts White Medium**ANRABESS**$10.41**548 rev1y ago](https://www.amazon.com/dp/B0F6N8Z9L5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**4.4★**▲ 286%**](https://www.amazon.com/dp/B0FB32KRYM) [**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Indigo Blue Heather Medium**Amazon Essentials**$12.92**4.3★**▲ 284%**](https://www.amazon.com/dp/B07R9H5TWQ) [**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large**Columbia**$39.55**4.6★**▲ 271%**](https://www.amazon.com/dp/B0FB31K859) [**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★**▲ 252%**](https://www.amazon.com/dp/B07W4J6RVH) [**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Black Large**Amazon Essentials**$20.07**4.4★**▲ 237%**](https://www.amazon.com/dp/B07W5N9KG5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fleece tops for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fit is accurate”*
**Warmth**14%
*“Comfy and warm”*
**Soft Feel**12%
*“Comfy and soft”*
**Comfort-Overall**12%
*“So comfortable”*
**Quality-Overall**8%
*“Very good build quality”*
**Color**7%
*“Vibrant color”*
**Material Quality**4%
*“Nice and warm material”*
**Weight Light**3%
*“Nice lightweight jacket”*
**Value For Money**3%
*“Worth It”*
**Thickness**1%
*“this coat is super the fabric is thick”*
### **What buyers complain about **
**Size-Overall**24%
*“Too short”*
**Thickness**4%
*“Very thick”*
**Material Quality**4%
*“Horrible material”*
**Color**3%
*“The colours are a bit washed out”*
**Advertised Vs Actual Product**2%
*“Not as shown”*
**Sleeve Fit**2%
*“Runs a bit long in the sleeve”*
**Quality-Overall**2%
*“Cheaply made”*
**Shrinkage Resistance**1%
*“Shrinks”*
**Pockets/Compartments**1%
*“I wish it had pockets”*
**Thin**1%
*“Thin material”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**6%
**Sleeve Fit**5%
**Color**5%
**Length**5%
**Chest Fit**4%
**Waist Fit**3%
**Thin**2%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common fleece tops for women questions**
- **Is fleece tops for women profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 200 tracked products. 2 of 38 products launched in the last 360 days are still selling. 90-day search growth is -74.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the fleece tops for women niche?**
- 57 brands and 126 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in fleece tops for women?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 11.8% — above our launch gate.
- **What does it cost to enter the fleece tops for women niche?**
- Listings span $8.01–$79.37; the average listing price is $30.99 (sweet spot $15–$100). The average incumbent carries 2,787 reviews — the moat a new listing must climb.
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