---
title: "Fleece Sweater Men — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fleece-sweater-men"
last_updated: "2026-08-12T13:54:52.522Z"
locale: en
meta:
description: "Amazon product research for fleece sweater men: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fleece sweater men: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fleece Sweater Men — $3K/mo Amazon US Product Research"
---
# **Fleece Sweater Men**
**Skip it**
Soft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 2Conversion 2Competition 86Returns 9Price range 24Avg price 89Brand share 11Review moat 23Quality gap 33
**Avg price**
**Great****$60.70**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$15.44–$366.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,934.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$39K**
$39K/yr · 379K searches
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-46.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is fleece sweater men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fleece sweater men is a $39K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 27/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece sweater men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$121K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **135 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**147**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 58%
**Open market**
**3%**
- Columbia77% - 33,000ft9% - Amazon Essentials5% - Outdoor Ventures3% - Hikevitang1% - Rdruko1% - Open — no brand owns it (4 brands, 3%)
## **fleece sweater men demand & seasonality**
Weekly Amazon search volume, last 11 weeks — -46.5% search growth over the last 90 days.
6K4KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece-sweater-men/trend)
## **Top fleece sweater men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **camper columbia hombre**16K/yr+98.4%0.0% conv. - **columbia puffer jacket men**44K/yr-63.7%0.0% conv. - **columbia fleece men**41K/yr-67.2%0.3% conv. - **columbia titanium jacket**18K/yr-30.0%0.1% conv. - **columbia jacket men puffer jackets**49K/yr-79.4%0.1% conv. - **columbia omni heat jacket men**36K/yr-71.0%0.0% conv. - **columbia polar**9K/yr+39.9%0.1% conv. - **fleece sweater men**28K/yr-63.1%0.2% conv. - **columbia jacket men fleece jackets**22K/yr-58.9%0.4% conv. - **chompa columbia hombre**13K/yr-29.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fleece-sweater-men/search-terms)
## **Top fleece sweater men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.82**4.7★53,563 rev](https://www.amazon.com/dp/B0076R6L58) [2**Columbia Mens Powder Lite II Insulated Puffer Jacket Black Large**Columbia**$91.90**4.7★656 rev](https://www.amazon.com/dp/B0CLRBRZHS) [3**Columbia Mens Ascender Softshell Full Zip Rain Jacket Black Large**Columbia**$63.13**4.7★1,772 rev](https://www.amazon.com/dp/B0CLRB4QLM) [4**33 000ft Mens Full Zip Fleece Jacket Lightweight Warm Soft Polar Long Sleeve Jackets with Pockets for Winter Hiking Casual**33,000ft**$31.84**4.4★407 rev](https://www.amazon.com/dp/B0CY14FS82) [5**Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel**Outdoor Ventures**$52.55**4.5★1,348 rev](https://www.amazon.com/dp/B082F2B5PB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium**Columbia**$58.43**4 rev6mo ago](https://www.amazon.com/dp/B0FB24BYV6) [**Columbia Mens Powder Lite II Insulated Puffer Jacket City Grey Large**Columbia**$84.75**656 rev1y ago](https://www.amazon.com/dp/B0DK4NGVRW) [**33 000ft Mens Full Zip Fleece Jacket Lightweight Warm Soft Polar Fleece Winter Jacket with Pockets for Casual Hiking Outdoor**33,000ft**$32.17**79 rev1y ago](https://www.amazon.com/dp/B0F8N21P4L) [**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Ancient Fossil Large**Columbia**$36.06**53,563 rev1y ago](https://www.amazon.com/dp/B0D5VZ7S7B) [**Columbia Mens Sequoia Grove Full Zip Fleece Jacket Black Small**Columbia**$27.80**218 rev1y ago](https://www.amazon.com/dp/B0DJYVQN7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium**Columbia**$58.43**3.9★**▲ 250%**](https://www.amazon.com/dp/B0FB24BYV6) [**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Ancient Fossil Large**Columbia**$36.06**4.7★**▲ 232%**](https://www.amazon.com/dp/B0D5VZ7S7B) [**Columbia Mens Powder Lite II Insulated Puffer Jacket City Grey Large**Columbia**$84.75**4.7★**▲ 215%**](https://www.amazon.com/dp/B0DK4NGVRW) [**Amazon Essentials Mens Standard Full-Zip Fleece Mock Neck Midweight Sweatshirt with Pockets Medium Grey Heather Large**Amazon Essentials**$16.02**4.5★**▲ 175%**](https://www.amazon.com/dp/B07P5PQCKK) [**Columbia Mens Hikebound II Jacket Dark Stone/Delta X-Large**Columbia**$63.80**4.6★**▲ 173%**](https://www.amazon.com/dp/B0CQTWHWJF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fleece sweater men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Decent quality”*
**Size-Overall**16%
*“Fits great”*
**Warmth**10%
*“keeps him warm”*
**Value For Money**7%
*“Great deal”*
**Weight Light**7%
*“I really like the stlye and weight”*
**Comfort-Overall**7%
*“it always keeps me comfortable”*
**Water Resistance**4%
*“Great water resistant jacket”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Weather Proof**3%
*“Perfect for heavy rain”*
**Soft Feel**3%
*“A perfect softshell by Columbia”*
### **What buyers complain about **
**Size-Overall**29%
*“Terrible fit”*
**Quality-Overall**11%
*“The quality of this one is not as good as past jackets”*
**Water Resistance**4%
*“the jacket soaked up some water”*
**Material Quality**3%
*“Cheap materials”*
**Value For Money**3%
*“not worth $30 more like $15”*
**Advertised Vs Actual Product**3%
*“the size chart is incorrect”*
**Durability**2%
*“last one getting caught on something”*
**Pockets/Compartments**2%
*“this also had a hole in the pocket which would have driven me crazy”*
**Color**2%
*“Can't leave 5 stars because what showed up was not black”*
**Weight Heavy**2%
*“I hate extra bulky jackets”*
### **Top return reasons **
**Size-Overall**58%
**Sleeve Fit**6%
**Chest Fit**5%
**Material Quality**3%
**Color**3%
**Waist Fit**3%
**Length**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shoulder Fit**2%
## **Common fleece sweater men questions**
- **Is fleece sweater men profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 64 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -46.5%. Flapen's verdict: Skip it (27/100).
- **How competitive is the fleece sweater men niche?**
- 10 brands and 147 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in fleece sweater men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 9.4% — above our launch gate.
- **What does it cost to enter the fleece sweater men niche?**
- Listings span $15.44–$366.78; the average listing price is $60.70 (sweet spot $15–$100). The average incumbent carries 6,934 reviews — the moat a new listing must climb.
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