---
title: "Flannel Shirts for Women — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/flannel-shirts-for-women"
last_updated: "2026-08-12T11:24:57.341Z"
locale: en
meta:
description: "Amazon product research for flannel shirts for women: $34K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flannel shirts for women: $34K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flannel Shirts for Women — Amazon US Product Research"
---
# **Flannel Shirts for Women**
**Skip it**
High returns (14.2%) — this niche doesn't clear our bar today.
Market size 56Growth 10Conversion 6Competition 84Returns 0Price range 76Avg price 88Brand share 65Review moat 24Quality gap 72
**Avg price**
**Great****$20.15**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$10.74–$28.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$404K**
$404K/yr · 4.3M searches
**Review moat**
**Bad****5,025.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is flannel shirts for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flannel shirts for women is a $404K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel shirts for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$403K–$504K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#420**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**30%**
- Amazon Essentials32% - CHYRII17% - KevaMolly9% - YepMoll4% - Asiertiy4% - Legendary Whitetails4%
## **flannel shirts for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
250K150KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-shirts-for-women/trend)
## **Top flannel shirts for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flannel shirt women**1.5M/yr-31.4%0.4% conv. - **plaid shirts for women**531K/yr-17.7%0.1% conv. - **womens flannel shirt**541K/yr-44.8%0.4% conv. - **womens flannel**241K/yr-32.9%0.3% conv. - **womens plaid shirt**145K/yr-26.3%0.1% conv. - **womens flannel shirts**242K/yr-54.8%0.2% conv. - **plaid tops for women**78K/yr+10.9%0.0% conv. - **oversized flannel shirts for women**80K/yr-21.3%0.3% conv. - **oversized flannel**50K/yr+13.7%0.2% conv. - **plaid shirt women**51K/yr+8.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-shirts-for-women/search-terms)
## **Top flannel shirts for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$36K12%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Black White Large Plaid Large**Amazon Essentials**$14.81**4.3★11,846 rev](https://www.amazon.com/dp/B08Y9T7P6J) [2**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Black White Large Plaid XX-Large**Amazon Essentials**$14.46**4.3★11,846 rev](https://www.amazon.com/dp/B08Y9TQWFJ) [3**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Navy Buffalo Plaid Large**Amazon Essentials**$12.08**4.3★11,846 rev](https://www.amazon.com/dp/B07BJ8CC4S) [4**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Red Buffalo Check Small**Amazon Essentials**$15.00**4.3★11,846 rev](https://www.amazon.com/dp/B07BJ8C6YQ) [5**KevaMolly Plaid Long Sleeve Flannel Shirts for Women Loose Fit Boyfriend Button Down Shirt Casual Flannel Blouse Tops Z Red L**KevaMolly**$22.65**4.3★1,868 rev](https://www.amazon.com/dp/B0DBZ984HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YepMoll Flannel Shirts Women Oversized Long Sleeve Button Down Plaid Shirt Business Casual Blouse Top Pink XXL**YepMoll**$20.12**129 rev10mo ago](https://www.amazon.com/dp/B0FPVKSV6Z) [**YepMoll Womens Button Down Flannel Shirts Long Sleeve Plaid Shirt Shacket Business Work Casual Tops Pink L**YepMoll**$20.01**129 rev10mo ago](https://www.amazon.com/dp/B0FPVK8SCT) [**Asiertiy Womens Buffalo Plaid Flannel Shirts Jackets Long Sleeve Buffalo Button Down Blouses Top Fall Clothes Fashion Outfits**Asiertiy**$17.20**1,348 rev12mo ago](https://www.amazon.com/dp/B0FJDFP4L4) [**NY Threads Womens Flannel Shirt Plaid Shacket Fall Outfit Relaxed Fit Button Down Long Sleeve Top Casual Jacket for Women Medium Light Grey/White**NY Threads**$10.74**438 rev1y ago](https://www.amazon.com/dp/B0DCGR8YSP) [**KevaMolly Plaid Long Sleeve Flannel Shirts for Women Loose Fit Boyfriend Button Down Shirt Casual Flannel Blouse Tops Z Red L**KevaMolly**$22.65**1,868 rev1y ago](https://www.amazon.com/dp/B0DBZ984HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Asiertiy Womens Buffalo Plaid Flannel Shirts Jackets Long Sleeve Buffalo Button Down Blouses Top Fall Clothes Fashion Outfits**Asiertiy**$17.20**4.3★**▲ 143%**](https://www.amazon.com/dp/B0FJDFP4L4) [**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Black White Large Plaid XX-Large**Amazon Essentials**$14.46**4.3★**▲ 133%**](https://www.amazon.com/dp/B08Y9TQWFJ) [**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Navy Buffalo Plaid Large**Amazon Essentials**$12.08**4.3★**▲ 102%**](https://www.amazon.com/dp/B07BJ8CC4S) [**Zontroldy Plaid Flannel Shirts for Women Oversized Long Sleeve Button Down Buffalo Plaid Shirt Blouse Tops (0228-Coffee-XXL)**Zontroldy**$22.34**4.3★**▲ 100%**](https://www.amazon.com/dp/B097BF96W6) [**Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Black White Large Plaid Large**Amazon Essentials**$14.81**4.3★**▲ 94%**](https://www.amazon.com/dp/B08Y9T7P6J)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flannel shirts for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Flattering Fit”*
**Comfort-Overall**11%
*“Very comfortable”*
**Color**11%
*“The color is accurate as shown”*
**Soft Feel**10%
*“Material is soft”*
**Quality-Overall**8%
*“Good quality shirt”*
**Warmth**7%
*“Warm in cold weather”*
**Material Quality**4%
*“Soft material”*
**Weight Light**4%
*“This flannel is surprisingly lightweight”*
**Advertised Vs Actual Product**2%
*“looks better than the picture”*
**Shape/Style**2%
*“Stylish”*
### **What buyers complain about **
**Size-Overall**26%
*“way too big”*
**Quality-Overall**6%
*“Poor quality control”*
**Color**4%
*“this appears to be all shades of brown”*
**Material Quality**4%
*“I dont like the material”*
**Hard Feel**3%
*“the material is kind of stiff”*
**Sleeve Fit**3%
*“so of course the sleeves are too long”*
**Thickness**3%
*“It's a bit thinner than I expected”*
**Thin**2%
*“very thin material”*
**Wrinkles**2%
*“Came ripped and wrinkled”*
**Weight Heavy**2%
*“A little heavier material then I expected”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**8%
**Color**8%
**Chest Fit**7%
**Length**6%
**Sleeve Fit**5%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
**Thin**2%
**Arm Fit**2%
## **Common flannel shirts for women questions**
- **Is flannel shirts for women profitable to sell on Amazon United States?**
- The niche generates $404K/yr across 59 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the flannel shirts for women niche?**
- 24 brands and 29 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in flannel shirts for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 14.2% — above our launch gate.
- **When does demand for flannel shirts for women peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the flannel shirts for women niche?**
- Listings span $10.74–$28.29; the average listing price is $20.15 (sweet spot $15–$100). The average incumbent carries 5,025 reviews — the moat a new listing must climb.
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