---
title: "Flannel Robe — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/flannel-robe"
last_updated: "2026-08-12T12:12:40.821Z"
locale: en
meta:
description: "Amazon product research for flannel robe: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flannel robe: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flannel Robe — $5K/mo Amazon US Product Research (2026)"
---
# **Flannel Robe**
**Skip it**
Soft demand (-50.9% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 7Competition 95Returns 30Price range 65Avg price 95Brand share 91Review moat 25Quality gap 50
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.98**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$14.69–$146.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,076.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 273K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is flannel robe profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flannel robe is a $57K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel robe market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#579**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **78%**
- **Out of stock**
- **28.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **184 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**44%**
Top 20: 86%
**Top-5 click share**
**19%**
Top 20: 45%
**Open market**
**50%**
- FashGudim12% - PAVILIA11% - Zerbala8% - Latuza7% - AMERICAN HEAVEN6% - Amazon Essentials6%
## **flannel robe demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.9% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-robe/trend)
## **Top flannel robe search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flannel robe women**41K/yr-50.7%0.3% conv. - **flannel robe**39K/yr-47.6%0.4% conv. - **mens flannel robe**34K/yr-48.7%0.9% conv. - **womens flannel robe**21K/yr-56.0%0.0% conv. - **flannel robe men**20K/yr-54.6%0.2% conv. - **flannel robes for women**10K/yr-41.1%0.3% conv. - **plaid robe**18K/yr-37.6%0.3% conv. - **mens flannel robes**7K/yr-37.0%0.8% conv. - **mens plaid robe**10K/yr-41.3%0.7% conv. - **flannel bathrobes for women**9K/yr-56.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-robe/search-terms)
## **Top flannel robe products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zerbala Mens Flannel Robe Knee Length Plaid Bathrobe L Green**Zerbala**$36.09**4.2★207 rev](https://www.amazon.com/dp/B0BH65KG6Z) [2**AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)**AMERICAN HEAVEN**$28.03**4.6★236 rev](https://www.amazon.com/dp/B09PFHLJVD) [3**PAVILIA Mens Fleece Robe Plush Shawl Collar Bathrobe Warm Soft Plaid Red Robe for Men**PAVILIA**$27.12**4.6★4,237 rev](https://www.amazon.com/dp/B07JB55QVM) [4**PajamaGram Flannel Robes for Women - Soft Yarn Dyed Plaid Green M/L 8-14**PajamaGram**$57.09**4.5★1,463 rev](https://www.amazon.com/dp/B07BC76PG2) [5**PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL**PAVILIA**$19.93**4.5★3,475 rev](https://www.amazon.com/dp/B0FN67ZCTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Matching Holiday Family Pajama Sets Dark Emerald Green Navy Plaid XX-Large**Amazon Essentials**$28.81**75 rev9mo ago](https://www.amazon.com/dp/B0F5XCFRHZ) [**PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL**PAVILIA**$19.93**3,475 rev10mo ago](https://www.amazon.com/dp/B0FN67ZCTH) [**Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear Black and Red Plaid Medium**Ekouaer**$27.61**1,947 rev11mo ago](https://www.amazon.com/dp/B0FMDK9MZM) [**Latuza Womens Petite Size Flannel Robe Warm Plaid Bathrobe Full Length L Navy**Latuza**$35.95**27 rev1y ago](https://www.amazon.com/dp/B0FH55187H) [**HEARTNICE Womens Flannel Zipper Robe Soft Warm Robes for Women Cozy Long Sleeve Loungewear Luxurious Nightgown with Pockets(Rose S/M)**HEARTNICE**$24.06**217 rev1y ago](https://www.amazon.com/dp/B0DYNGGPSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large**Amazon Essentials**$23.18**4.6★**▲ 202%**](https://www.amazon.com/dp/B0BG7P33CF) [**AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)**AMERICAN HEAVEN**$28.03**4.6★**▲ 201%**](https://www.amazon.com/dp/B09PFHLJVD) [**Latuza Womens Petite Size Flannel Robe Warm Plaid Bathrobe Full Length L Navy**Latuza**$35.95**3.5★**▲ 165%**](https://www.amazon.com/dp/B0FH55187H) [**HEARTNICE Womens Flannel Zipper Robe Soft Warm Robes for Women Cozy Long Sleeve Loungewear Luxurious Nightgown with Pockets(Rose S/M)**HEARTNICE**$24.06**4.7★**▲ 161%**](https://www.amazon.com/dp/B0DYNGGPSG) [**Andrew Scott Mens Robe with Hoodie| Cotton Flannel Brush Plaid | All Season | Full Length House Robe**Andrew Scott**$30.97**4.5★**▲ 145%**](https://www.amazon.com/dp/B0D1VZVFTW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flannel robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Its soft”*
**Comfort-Overall**15%
*“Very Comfortable”*
**Size-Overall**12%
*“Very plush and fit is great”*
**Warmth**9%
*“Nice and warm”*
**Quality-Overall**8%
*“Nice quality robe”*
**Weight Light**5%
*“Lightweight Robe”*
**Material Quality**5%
*“Material is soft”*
**Value For Money**5%
*“Worth it”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Color**3%
*“Color is accurate”*
### **What buyers complain about **
**Size-Overall**21%
*“Bigger than expected”*
**Thickness**5%
*“Thin and big”*
**Sleeve Fit**4%
*“the sleeves are so long”*
**Material Quality**4%
*“It was more like a towel material”*
**Quality-Overall**3%
*“Cheap”*
**Pilling/Linting**3%
*“I had lint on all of my other clothes”*
**Length**2%
*“Although i got L-XL the length is still looks short”*
**Product Condition**2%
*“Looks used and was missing the robe belt”*
**Thin**2%
*“it's thin”*
**Smell**2%
*“has a slight smell”*
### **Top return reasons **
**Size-Overall**42%
**Material Quality**10%
**Length**10%
**Sleeve Fit**7%
**Thin**6%
**Color**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Quality-Overall**2%
**Shoulder Fit**1%
## **Common flannel robe questions**
- **Is flannel robe profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 123 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -50.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the flannel robe niche?**
- 44 brands and 47 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in flannel robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Sleeve Fit. The return rate is 4.6%.
- **When does demand for flannel robe peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the flannel robe niche?**
- Listings span $14.69–$146.04; the average listing price is $35.98 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.
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