---
title: "Flannel Nightgowns for Women — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/flannel-nightgowns-for-women"
last_updated: "2026-08-12T15:57:43.848Z"
locale: en
meta:
description: "Amazon product research for flannel nightgowns for women: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flannel nightgowns for women: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flannel Nightgowns for Women — Amazon US Product Research"
---
# **Flannel Nightgowns for Women**
**Skip it**
Soft demand (-78.5% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 1Competition 96Returns 18Price range 87Avg price 95Brand share 73Review moat 44Quality gap 57
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$31.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.79–$78.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,057.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$15K**
$15K/yr · 680K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-78.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is flannel nightgowns for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flannel nightgowns for women is a $15K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel nightgowns for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,195**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **35.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **197 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**61%**
Top 20: 94%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**35%**
- Ekouaer21% - Casual Nights18% - Latuza9% - Eileen West8% - ENJOYNIGHT5% - Zerbala4%
## **flannel nightgowns for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -78.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-nightgowns-for-women/trend)
## **Top flannel nightgowns for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flannel nightgowns for women**256K/yr-81.8%0.5% conv. - **flannel nightgown**82K/yr-68.8%0.5% conv. - **flannel nightgowns for women long sleeve**23K/yr-67.8%0.3% conv. - **womens flannel nightgown**57K/yr-80.7%0.2% conv. - **long flannel nightgowns for women**32K/yr-76.3%0.4% conv. - **flannel nightgowns**28K/yr-77.6%0.1% conv. - **womens flannel nightgowns**31K/yr-82.9%0.1% conv. - **flannel gowns for women**18K/yr-66.2%0.0% conv. - **flannel nightgowns clearance**20K/yr-76.9%0.1% conv. - **long sleeve flannel nightgown**11K/yr-63.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-nightgowns-for-women/search-terms)
## **Top flannel nightgowns for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1522%$3043%$4564%$608101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ekouaer Nightgowns for Women Long Nightshirt Long Sleeve Sleepwear Ladies Soft Loungewear with Pockets Light Blue Floral XL**Ekouaer**$19.39**4.6★576 rev](https://www.amazon.com/dp/B0FCFT3FL8) [2**Womens Long Sleeve Nightgowns Sleep Shirts Cotton Night Shirts Night Gown Soft House Dresses Ladies Night Dress Long Grey Cup L**American Trends**$12.60**4.4★1,794 rev](https://www.amazon.com/dp/B0BDDKMB7X) [3**Esenchel Womens Warm Flannel Nightgown Long Cotton Night Gowns XL Blue Black**Esenchel**$37.41**4.5★145 rev](https://www.amazon.com/dp/B0DF7W61ZP) [4**Fruit of the Loom Womens Flannel Sleep Shirt Buffalo Check Large**Fruit of the Loom**$18.96**4.4★1,210 rev](https://www.amazon.com/dp/B09GS741LZ) [5**Zerbala Long Flannel Nightgown for Women Long Sleeve Plus Size XXL Green**Zerbala**$31.40**4.4★160 rev](https://www.amazon.com/dp/B0CT2BL9RN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs**Andrew Scott**$41.46**10 rev10mo ago](https://www.amazon.com/dp/B0FQ4C1HNM) [**Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs**Andrew Scott**$35.75**10 rev10mo ago](https://www.amazon.com/dp/B0FQ4D5PKB) [**AVIIER Long Sleeve Nightgowns for Women Soft Cotton Night Gwon with Pockets Brown red pattern L**AVIIER**$15.26**47 rev10mo ago](https://www.amazon.com/dp/B0FN7PC42G) [**Ekouaer Nightgowns for Women Long Nightshirt Long Sleeve Sleepwear Ladies Soft Loungewear with Pockets Light Blue Floral XL**Ekouaer**$19.39**576 rev11mo ago](https://www.amazon.com/dp/B0FCFT3FL8) [**Ekouaer Nightgowns for Women Long Sleeves Moo Moos for Women Soft Sleepwear Button V Neck Sleepshirt Long Nightgown M**Ekouaer**$19.15**428 rev11mo ago](https://www.amazon.com/dp/B0FK5M1Q14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Nightgowns for Women Long Sleeves Moo Moos for Women Soft Sleepwear Button V Neck Sleepshirt Long Nightgown M**Ekouaer**$19.15**4.7★**▲ 302%**](https://www.amazon.com/dp/B0FK5M1Q14) [**Casual Nights - Flannel Floral Long Sleeve Nightgowns for Women | Flower Pink | XX-Large | Soft Lightweight Cotton & Lace Trim | Comfortable Sleep or Lounging | 6 Button Front with 38 Inch Length**Casual Nights**$27.31**4.3★**▲ 284%**](https://www.amazon.com/dp/B0BLFLLP3R) [**AVIIER Long Sleeve Nightgowns for Women Soft Cotton Night Gwon with Pockets Brown red pattern L**AVIIER**$15.26**3.9★**▲ 284%**](https://www.amazon.com/dp/B0FN7PC42G) [**Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs**Andrew Scott**$41.46**3.5★**▲ 261%**](https://www.amazon.com/dp/B0FQ4C1HNM) [**Latuza Womens Petite Flannel Nightgown Long Sleeves Night Gown XL Black**Latuza**$28.04**4.3★**▲ 260%**](https://www.amazon.com/dp/B0FDKW5QMJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flannel nightgowns for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**20%
*“Nice and comfortable”*
**Warmth**13%
*“Nice and warm”*
**Soft Feel**11%
*“Its soft”*
**Size-Overall**10%
*“Size is accurate”*
**Quality-Overall**8%
*“Nice silky quality, well made”*
**Material Quality**5%
*“Great material”*
**Color**3%
*“The color is beautiful”*
**Washability**3%
*“nice quality washer up nicely”*
**Weight Light**3%
*“These gowns are lightweight so perfect for Spring into Fall”*
**Value For Money**2%
*“Great deal”*
### **What buyers complain about **
**Size-Overall**24%
*“Runs big”*
**Material Quality**15%
*“Didn't love the material”*
**Warmth**6%
*“being pricey couldnt it be warm too”*
**Value For Money**5%
*“Over priced”*
**Shrinkage Resistance**3%
*“Shrunk”*
**Thickness**3%
*“but looks thick”*
**Drying Time**2%
*“Cant be dried in the drier”*
**Comfort-Overall**2%
*“It is not comfortable”*
**Pockets/Compartments**2%
*“Wish that it had pockets”*
**Quality-Overall**1%
*“Not well made”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**10%
**Length**10%
**Width**4%
**Chest Fit**4%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Thin**3%
**Shoulder Fit**3%
**Color**2%
## **Common flannel nightgowns for women questions**
- **Is flannel nightgowns for women profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 173 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -78.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the flannel nightgowns for women niche?**
- 33 brands and 37 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in flannel nightgowns for women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Warmth. The return rate is 7.0% — above our launch gate.
- **When does demand for flannel nightgowns for women peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.7× the quietest.
- **What does it cost to enter the flannel nightgowns for women niche?**
- Listings span $7.79–$78.54; the average listing price is $31.94 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.
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