---
title: "Flannel Jackets for Men — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/flannel-jackets-for-men"
last_updated: "2026-08-12T13:05:53.885Z"
locale: en
meta:
description: "Amazon product research for flannel jackets for men: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flannel jackets for men: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flannel Jackets for Men — $2K/mo Amazon US Product Research"
---
# **Flannel Jackets for Men**
**Skip it**
Soft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 2Competition 87Returns 7Price range 95Avg price 95Brand share 69Review moat 24Quality gap 50
**Avg price**
**Incredible****$32.16**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.23–$82.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,764.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$24K**
$24K/yr · 493K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is flannel jackets for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flannel jackets for men is a $24K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel jackets for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$64K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,323**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 59%
**Open market**
**30%**
- ZITY33% - COOFANDY8% - SWISSWELL8% - Wrangler Authentics7% - Derbars7% - Legendary Whitetails6%
## **flannel jackets for men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-jackets-for-men/trend)
## **Top flannel jackets for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flannel hoodie**66K/yr-48.8%0.1% conv. - **flannel hoodie for men**84K/yr-69.0%0.3% conv. - **shacket men**25K/yr-39.7%0.0% conv. - **shirt jacket men**20K/yr-29.8%0.1% conv. - **hooded flannel shirt for men**18K/yr-27.0%0.0% conv. - **hooded flannel**30K/yr-43.6%0.1% conv. - **shirt jackets**11K/yr-15.4%0.0% conv. - **mens flannel hoodie**43K/yr-65.1%0.1% conv. - **shirt jackets for men**12K/yr-35.4%0.0% conv. - **flannel with hood**15K/yr-27.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-jackets-for-men/search-terms)
## **Top flannel jackets for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9518%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navybeigewhite Large**ZITY**$21.74**4.5★3,839 rev](https://www.amazon.com/dp/B0BB2JC2QX) [2**ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navy X-Large**ZITY**$22.09**4.5★3,839 rev](https://www.amazon.com/dp/B0BB2GNZV6) [3**ZITY 3 Pack Mens Flannel Hoodie Shirts Long Sleeve Casual Vintage Button Down Plaid Shirt Jacket with Pocket Deepbluebeige Navy White X-Large**ZITY**$41.52**4.4★1,046 rev](https://www.amazon.com/dp/B0DSZB5PMS) [4**Long Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night Large**Wrangler Authentics**$30.59**4.6★55,815 rev](https://www.amazon.com/dp/B07RWSPHJQ) [5**ZITY 3 Pack Mens Flannel Hoodie Shirts Long Sleeve Casual Vintage Button Down Plaid Shirt Jacket with Pocket Deepbluebeige Navy White Large**ZITY**$41.25**4.4★1,046 rev](https://www.amazon.com/dp/B0DSZ9HY83)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night X-Large**Wrangler Authentics**$32.02**55,815 rev5mo ago](https://www.amazon.com/dp/B07RS2H9KP) [**Quiksilver Mens Regular Fit Cozy Soft Button Down Hooded Flannel Shirt Quarry Large**Quiksilver**$27.77**46 rev9mo ago](https://www.amazon.com/dp/B0FM5CMV2D) [**Amazon Essentials Mens Mens Rigid Denim Shacket Vintage Blue M**Amazon Essentials**$23.14**293 rev10mo ago](https://www.amazon.com/dp/B0DX22HGRW) [**SWISSWELL 5 Pack Hooded Flannel Shirt for Men Plaid Hoodie**SWISSWELL**$52.25**80 rev10mo ago](https://www.amazon.com/dp/B0FH4ZYYBB) [**Long Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night Large**Wrangler Authentics**$30.59**55,815 rev10mo ago](https://www.amazon.com/dp/B07RWSPHJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Mens Rigid Denim Shacket Vintage Blue M**Amazon Essentials**$23.14**4.5★**▲ 315%**](https://www.amazon.com/dp/B0DX22HGRW) [**SWISSWELL 5 Pack Hooded Flannel Shirt for Men Plaid Hoodie**SWISSWELL**$52.25**4.6★**▲ 280%**](https://www.amazon.com/dp/B0FH4ZYYBB) [**Derbars Men Flannel Hoodie Plaid Sweatshirt Hooded Fleece Jacket Brown S**Derbars**$30.73**4.6★**▲ 240%**](https://www.amazon.com/dp/B0DG24X9JF) [**Amazon Essentials Mens Regular-Fit Long-Sleeve Flannel Shirt Button-Up Cotton Twill Double Chest Pockets Olive Heather Large**Amazon Essentials**$17.23**4.6★**▲ 182%**](https://www.amazon.com/dp/B07C8YBSPL) [**ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navy X-Large**ZITY**$22.09**4.5★**▲ 179%**](https://www.amazon.com/dp/B0BB2GNZV6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flannel jackets for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fit well”*
**Quality-Overall**18%
*“seemed well made”*
**Warmth**13%
*“Warm and cozy”*
**Comfort-Overall**8%
*“Feels comfortable”*
**Value For Money**7%
*“Great value”*
**Weight Light**5%
*“Material is not too heavy”*
**Durability**2%
*“overall this thing has been durable”*
**Color**2%
*“the colors were exact”*
**Material Quality**2%
*“Its great material for the jacket itself”*
**Weather Proof**2%
*“it worked well as a lightweight jacket for cooler weather”*
### **What buyers complain about **
**Thickness**13%
*“Could be thicker”*
**Size-Overall**12%
*“runs large”*
**Quality-Overall**8%
*“Low Quality”*
**Thin**6%
*“Thin”*
**Material Quality**6%
*“Pretty thin material”*
**Warmth**5%
*“did not keep him warm outside at night”*
**Value For Money**5%
*“The $90 price is absurd”*
**Pockets/Compartments**4%
*“The one pocket is way too small”*
**Durability**4%
*“4 broke in a week”*
**Advertised Vs Actual Product**4%
*“The photo is deceptive”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**9%
**Sleeve Fit**7%
**Chest Fit**6%
**Length**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**3%
**Thin**2%
**Quality-Overall**2%
## **Common flannel jackets for men questions**
- **Is flannel jackets for men profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 66 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the flannel jackets for men niche?**
- 19 brands and 30 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in flannel jackets for men?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 10.2% — above our launch gate.
- **When does demand for flannel jackets for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the flannel jackets for men niche?**
- Listings span $17.23–$82.45; the average listing price is $32.16 (sweet spot $15–$100). The average incumbent carries 5,765 reviews — the moat a new listing must climb.
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