---
title: "Flannel Dress for Women — $7K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/flannel-dress-for-women"
last_updated: "2026-08-12T15:59:31.550Z"
locale: en
meta:
description: "Amazon product research for flannel dress for women: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flannel dress for women: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flannel Dress for Women — $7K/mo Amazon US Product Research"
---
# **Flannel Dress for Women**
**Skip it**
High returns (21.6%) — this niche doesn't clear our bar today.
Market size 20Growth 9Conversion 2Competition 98Returns 0Price range 15Avg price 95Brand share 97Review moat 52Quality gap 86
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Brand share**
**Incredible****22%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$36.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,426.48**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$82K**
$82K/yr · 1.2M searches
**Price range**
**Bad****$10.77–$581.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****21.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is flannel dress for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flannel dress for women is a $82K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 22% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel dress for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#7,777**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **74%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **183 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**113 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**22%**
Top 20: 58%
**Top-5 click share**
**9%**
Top 20: 22%
**Open market**
**77%**
- Amazon Essentials5% - SOLY HUX4% - IDEALSANXUN4% - CIDER4% - chouyatou3% - Floerns3%
## **flannel dress for women demand & seasonality**
Weekly Amazon search volume, last 39 weeks — -32.6% search growth over the last 90 days.
120K80KBlack Friday '25Holiday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-dress-for-women/trend)
## **Top flannel dress for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **tartan dress**70K/yr-8.7%0.2% conv. - **plaid outfits women**36K/yr+1.9%0.0% conv. - **red plaid dress for women**57K/yr+104.4%0.2% conv. - **green plaid dress**72K/yr-53.7%0.2% conv. - **flannel dress**147K/yr-54.0%0.0% conv. - **flannel dress for women**112K/yr-58.6%0.1% conv. - **plus size plaid dress**44K/yr-13.6%0.1% conv. - **plaid dress plus size**19K/yr+6.2%0.1% conv. - **women plaid dress**23K/yr-11.3%0.4% conv. - **plaid shirt dress**25K/yr-44.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/flannel-dress-for-women/search-terms)
## **Top flannel dress for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$8182%$2K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blooming Jelly Womens Button Down Flannel Shirts Plaid Shacket Mid Long Tshirt Dress Long Sleeve Jacket Coats (XX-Large Black&Red Plaid)**Blooming Jelly**$31.16**4.3★2,735 rev](https://www.amazon.com/dp/B09L8HYM2H) [2**Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Red Black Handkerchief Plaid X-Large**Amazon Essentials**$12.29**4.2★3,169 rev](https://www.amazon.com/dp/B08WSHQZMM) [3**Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Black Multi Chelsea Tartan Medium**Amazon Essentials**$10.77**4.2★3,169 rev](https://www.amazon.com/dp/B08WSHRC13) [4**CIDER Plaid midi Dresses for Women Vintage A-Line Square Neck Sleeveless Casual Dress Coffee**CIDER**$36.36**3.8★23 rev](https://www.amazon.com/dp/B0GGB6C39Q) [5**Belle Poque Green Black Plaid Sleeveless Vintage Dress Sweetheart Neck Fall Flowy A-line Swing Cocktail Dress Small**Belle Poque**$36.44**4.4★2,594 rev](https://www.amazon.com/dp/B0CJR7KGLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CIDER Plaid midi Dresses for Women Vintage A-Line Square Neck Sleeveless Casual Dress Coffee**CIDER**$36.36**23 rev6mo ago](https://www.amazon.com/dp/B0GGB6C39Q) [**WDIRARA Womens Plus Size Plaid Layered Ruffle Dress V Neck Sleeveless A Line Short Dresses Red Checkered XX-Large Plus**WDIRARA**$36.49**1 rev6mo ago](https://www.amazon.com/dp/B0G5Y9C9K8) [**SweatyRocks Womens Plaid Strapless Bubble Dress Sexy Sleeveless A Line Mini Tube Dresses Red Small Petite**SweatyRocks**$35.10**1 rev7mo ago](https://www.amazon.com/dp/B0G2RGX13M) [**Milumia Womens Plaid Sleeveless Overall Dress Flannel Pinafore Short Dresses Multi Brown Medium**Milumia**$27.02**11 rev7mo ago](https://www.amazon.com/dp/B0FXXLP2PD) [**Verdusa Plaid Skirts for Women Ruffle Asymmetrical Layered Hem Y2k Skirt with Shorts Underneath Multicolor Large**Verdusa**$34.29**76 rev1y ago](https://www.amazon.com/dp/B0F6N7PDCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Drop Womens Kimi Ruffled Shoulder Smocked Midi Dress Ultramarine Green M**The Drop**$33.77**4.4★**▲ 149%**](https://www.amazon.com/dp/B0BKW8WX3F) [**SweatyRocks Womens Plaid Strapless Bubble Dress Sexy Sleeveless A Line Mini Tube Dresses Red Small Petite**SweatyRocks**$35.10**5.0★**▲ 146%**](https://www.amazon.com/dp/B0G2RGX13M) [**CIDER Womens Summer Gingham Dress Plaid Tie Spaghetti Strap Sleeveless Lace Trim Cute A Line Casual Mini Dresses Sundress Red**CIDER**$28.40**4.3★**▲ 137%**](https://www.amazon.com/dp/B0DX9LNRFF) [**chouyatou Womens Retro Plaid Smocked Dress Spaghetti Strap Flounce Long Dress (X-Small Red)**chouyatou**$29.54**4.3★**▲ 136%**](https://www.amazon.com/dp/B0BVLJBBR1) [**Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Red Black Handkerchief Plaid X-Large**Amazon Essentials**$12.29**4.2★**▲ 135%**](https://www.amazon.com/dp/B08WSHQZMM)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flannel dress for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Very flattering fit”*
**Comfort-Overall**10%
*“So comfortable”*
**Material Quality**6%
*“light weight material”*
**Shape/Style**6%
*“Cute style”*
**Quality-Overall**6%
*“Amazing quality”*
**Color**4%
*“color is accurate”*
**Pockets/Compartments**3%
*“love the pockets”*
**Warmth**3%
*“perfect for warm spring/ summer”*
**Soft Feel**3%
*“feels soft to the touch”*
**Weight Light**2%
*“This dress is lightweight”*
### **What buyers complain about **
**Size-Overall**19%
*“Too short”*
**Material Quality**7%
*“Bad material”*
**Quality-Overall**6%
*“Poor Quality”*
**Color**4%
*“bad color”*
**Chest Fit**3%
*“tight in the bust Not sure of the size”*
**Shape/Style**2%
*“low cut”*
**Length**2%
*“so the length hit weird”*
**Advertised Vs Actual Product**2%
*“It says 100% cotton and that in fact isnt true”*
**Thickness**2%
*“It was thicker than i expected”*
**Stretchability/Expandability/Elasticity**2%
*“No stretch”*
### **Top return reasons **
**Size-Overall**37%
**Chest Fit**11%
**Length**10%
**Waist Fit**8%
**Material Quality**7%
**Color**6%
**Shape/Style**4%
**Hip Fit**3%
**Shoulder Fit**3%
**Thin**3%
## **Common flannel dress for women questions**
- **Is flannel dress for women profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 310 tracked products. 14 of 128 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the flannel dress for women niche?**
- 113 brands and 123 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 22% of demand.
- **What do buyers complain about in flannel dress for women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 21.6% — above our launch gate.
- **What does it cost to enter the flannel dress for women niche?**
- Listings span $10.77–$581.02; the average listing price is $36.42 (sweet spot $15–$100). The average incumbent carries 1,426 reviews — the moat a new listing must climb.
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