---
title: "Fire Truck Costume — $1K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fire-truck-costume"
last_updated: "2026-08-12T12:15:45.033Z"
locale: en
meta:
description: "Amazon product research for fire truck costume: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fire truck costume: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fire Truck Costume — $1K/mo Amazon US Product Research"
---
# **Fire Truck Costume**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 13Conversion 12Competition 36Returns 23Price range 93Avg price 95Brand share 41Review moat 52Quality gap 48
**Avg price**
**Incredible****$26.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.21–$42.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,409.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 56K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is fire truck costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fire truck costume is a $15K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire truck costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,799**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **26.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **177 days**
## **Competition: brands, sellers & click share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**15%**
- Thorn Tree36% - Seasons27% - Melissa & Doug7% - Fun Costumes6% - Rubies5% - BIBNice4% - Open — no brand owns it (6 brands, 15%)
## **fire truck costume demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 61.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fire-truck-costume/trend)
## **Top fire truck costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fire truck costume**20K/yr-24.9%0.3% conv. - **firetruck costume**11K/yr-34.5%1.1% conv. - **fire truck costume toddler**9K/yr-22.1%2.0% conv. - **firetruck costume toddler**8K/yr-0.8%0.8% conv. - **toddler firetruck costume**3K/yr-25.9%0.0% conv. - **toddler fire truck costume**4K/yr+20.4%5.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fire-truck-costume/search-terms)
## **Top fire truck costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seasons Toddler Fire Truck Costume for Child 3-5 years**Seasons**$27.88**4.2★75 rev](https://www.amazon.com/dp/B09W2H4BG1) [2**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**4.7★167 rev](https://www.amazon.com/dp/B0FMYCWLQ7) [3**Melissa & Doug Fire Chief Role Play Costume Dress-Up Set Pretend Play Firefighter Outfit with Realistic Accessories for Kids and Toddlers Ages 3+**Melissa & Doug**$26.50**4.8★6,782 rev](https://www.amazon.com/dp/B071JZ6NQM) [4**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**4.7★167 rev](https://www.amazon.com/dp/B0FMYFCDTY) [5**Fun Costumes Firefighter Truck Costume | Tunic Polyblend Fire Truck with Printed Graphics for Toddlers 2T/4T**Fun Costumes**$30.10**4.0★28 rev](https://www.amazon.com/dp/B0BS7BN7HR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)**Thorn Tree**$24.87**5 rev5mo ago](https://www.amazon.com/dp/B0GGBN7JYN) [**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)**Thorn Tree**$24.68**5 rev5mo ago](https://www.amazon.com/dp/B0GGBKLVV8) [**KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)**KnniMorning TEES**$19.76**33 rev10mo ago](https://www.amazon.com/dp/B0FQJCT235) [**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**167 rev10mo ago](https://www.amazon.com/dp/B0FMYCWLQ7) [**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**167 rev10mo ago](https://www.amazon.com/dp/B0FMYFCDTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)**Thorn Tree**$24.87**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GGBN7JYN) [**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)**Thorn Tree**$24.68**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GGBKLVV8) [**KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)**KnniMorning TEES**$19.76**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FQJCT235) [**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FMYFCDTY) [**BIBNice Toddler Boys Clothes Kids Summer Short Sleeve Little Boys Clothing Sets Firetruck Size 2T**BIBNice**$14.21**4.7★**▲ 1000%**](https://www.amazon.com/dp/B08T1V23WQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fire truck costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Good quality”*
**Size-Overall**17%
*“Sizing is accurate and good quality”*
**Fun/Entertainment Experience**12%
*“My son loves to play with them”*
**Material Quality**6%
*“Made very well, thick material”*
**Durability**6%
*“So cute with durability”*
**Gifting Purpose**5%
*“Great gift”*
**Value For Money**3%
*“Good value for the money”*
**Soft Feel**2%
*“Very soft and comfortable”*
**Weight Light**2%
*“Nice lightweight material for summer”*
**Creativity**1%
*“such a great gift for imaginative play”*
### **What buyers complain about **
**Size-Overall**16%
*“A bit big”*
**Value For Money**11%
*“Expensive”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Material Quality**8%
*“It was incomplete cheap material”*
**Product Condition**8%
*“I received a used item”*
**Stitch/Finish/Polish**4%
*“Theres part of a ribbon thats not sewn in place”*
**Length**4%
*“A little long on my 22 month old”*
**Durability**3%
*“It literally fell apart within two days”*
**Gifting Purpose**3%
*“I cant because it was a gift for my nephew whos 3 hours away”*
**Audio Quality**2%
*“push the button it makes a very loud obnoxious siren sound”*
### **Top return reasons **
**Size-Overall**69%
**Value For Money**6%
**Length**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Product Condition**2%
**Functionality-Overall**1%
**Gifting Purpose**1%
**Waist Fit**1%
## **Common fire truck costume questions**
- **Is fire truck costume profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 18 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the fire truck costume niche?**
- 12 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in fire truck costume?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 5.4% — above our launch gate.
- **When does demand for fire truck costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 61.8× the quietest.
- **What does it cost to enter the fire truck costume niche?**
- Listings span $14.21–$42.79; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 1,410 reviews — the moat a new listing must climb.
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