---
title: "Fire Costume — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fire-costume"
last_updated: "2026-08-12T12:12:23.164Z"
locale: en
meta:
description: "Amazon product research for fire costume: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fire costume: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fire Costume — $4K/mo Amazon US Product Research (2026)"
---
# **Fire Costume**
**Skip it**
High returns (11.6%) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 18Competition 75Returns 2Price range 81Avg price 88Brand share 93Review moat 73Quality gap 76
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.23–$51.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****561.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$45K**
$45K/yr · 155K searches
**Returns**
**Bad****11.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is fire costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fire costume is a $45K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#41,812**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **175 days**
## **Competition: brands, sellers & click share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**37 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**42%**
Top 20: 84%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**53%**
- UQJE12% - MAOFENG9% - NE Beauty8% - Dreamgirl7% - Seawhisper6% - AYKRM5%
## **fire costume demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 32.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fire-costume/trend)
## **Top fire costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fire costume**57K/yr-10.0%1.5% conv. - **flame costume**21K/yr-11.6%1.2% conv. - **fire costume women**32K/yr-30.2%0.9% conv. - **fire outfit**5K/yr+1.0%0.9% conv. - **fire costume accessories**5K/yr+20.9%0.6% conv. - **fire costume adult**9K/yr+1.5%0.7% conv. - **fire costume men**4K/yr-31.1%1.2% conv. - **flame costume women**7K/yr-61.2%0.5% conv. - **womens fire costume**6K/yr-74.1%2.2% conv. - **fire halloween costume**5K/yr+35.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fire-costume/search-terms)
## **Top fire costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UQJE Victorian Natural Feather Shawl Shrug Shoulder Wrap Gothic Collar Costume Accessories-Red1**UQJE**$23.60**4.2★272 rev](https://www.amazon.com/dp/B0BFL95KJ9) [2**MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Red Orange Yellow**MAOFENG**$7.54**3.4★545 rev](https://www.amazon.com/dp/B0D625ZDKM) [3**Dreamgirl Flame Jumpsuit with Mesh Neckline Womens Costume Fiery Halloween Outfit Multicolor**Dreamgirl**$38.45**4.7★11 rev](https://www.amazon.com/dp/B0DTRP1ZY7) [4**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**4.2★11 rev](https://www.amazon.com/dp/B0FD7ZLK1Y) [5**Phoenix Costume Women - 10 Panel Handkerchief Skirt with Gold Sequins Fire Flame Belly Dance & Halloween Costume Adult Dance Skirt Orange**Seawhisper**$28.30**4.4★1,235 rev](https://www.amazon.com/dp/B06XTCGRCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls**JazSwirl**$8.49**11 rev9mo ago](https://www.amazon.com/dp/B0FSD51SCK) [**Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear**SVEFDOC**$18.19**0 rev9mo ago](https://www.amazon.com/dp/B0FR96L63X) [**Thiccywoov 2 Pcs Fire Flame Headband Halloween Hair Accessories Glitter Felt Rave Hair Decoration for Cosplay Party Costumes(Glitter Flame)**Thiccywoov**$18.05**9 rev12mo ago](https://www.amazon.com/dp/B0FHKVJ3XN) [**Zntuv Flame Dragon Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes**Zntuv**$28.54**93 rev12mo ago](https://www.amazon.com/dp/B0FHHQF5CP) [**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**11 rev1y ago](https://www.amazon.com/dp/B0FD7ZLK1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**4.2★**▲ 608%**](https://www.amazon.com/dp/B0FD7ZLK1Y) [**AYKRM fire costume Vest for Men Women 7 Pockets High Visibility Reflective Safety fire costume Front Zipper Meets ANSI/ISEA**AYKRM**$26.51**4.6★**▲ 422%**](https://www.amazon.com/dp/B0D1824KV2) [**JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls**JazSwirl**$8.49**4.0★**▲ 387%**](https://www.amazon.com/dp/B0FSD51SCK) [**Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear**SVEFDOC**$18.19**0.0★**▲ 363%**](https://www.amazon.com/dp/B0FR96L63X) [**Orion Costumes Lit symbol Adult Costume Tunic | One Size**Orion Costumes**$51.20**4.8★**▲ 226%**](https://www.amazon.com/dp/B09WPT2BW4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fire costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“They fit great”*
**Quality-Overall**13%
*“Quality seems good”*
**Advertised Vs Actual Product**10%
*“Looks more impressive in the photo”*
**Durability**8%
*“Seems durable”*
**Comfort-Overall**6%
*“making it very comfortable”*
**Design-Overall**6%
*“great design”*
**Color**4%
*“The colors are bright”*
**Value For Money**3%
*“Value for my money”*
**Strength**3%
*“they were pretty sturdy”*
**Material Quality**3%
*“The material feels soft with a comfortable stretch that makes it easy to wear”*
### **What buyers complain about **
**Size-Overall**18%
*“Tight fit”*
**Durability**6%
*“Good for one time use- easily broken”*
**Defective Material/Parts**6%
*“It arrived broken”*
**Quality-Overall**5%
*“It definitely felt cheap”*
**Thickness**4%
*“It could be coated, thicker paper”*
**Stitch/Finish/Polish**3%
*“Theres part of a ribbon thats not sewn in place”*
**Precious Gemstone**3%
*“Unexpected gem”*
**Pilling/Linting**3%
*“came squished, thin, and feathers falling off all night long”*
**Stiffness**3%
*“Was stiff and also too long and no way to hem and keep pattern”*
**Material Quality**2%
*“The material is a bit on the thin side”*
### **Top return reasons **
**Size-Overall**44%
**Color**8%
**Length**6%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Quality-Overall**4%
**Waist Fit**3%
**Value For Money**2%
**Thin**2%
**Wig/Artificial Hair Quality**2%
## **Common fire costume questions**
- **Is fire costume profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fire costume niche?**
- 37 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in fire costume?**
- Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 11.6% — above our launch gate.
- **When does demand for fire costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 32.2× the quietest.
- **What does it cost to enter the fire costume niche?**
- Listings span $7.23–$51.20; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 562 reviews — the moat a new listing must climb.
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