---
title: "Filson — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/filson"
last_updated: "2026-08-12T13:04:00.968Z"
locale: en
meta:
description: "Amazon product research for filson: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for filson: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Filson — $3K/mo Amazon US Product Research (2026)"
---
# **Filson**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 8Growth 13Conversion 1Competition 92Returns 21Price range 15Avg price 54Brand share 54Review moat 23Quality gap 43
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$163.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,894.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$10.76–$559.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 204K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is filson profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, filson is a $33K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filson market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$123K–$164K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,365**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **70%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**72%**
Top 20: 94%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**24%**
- Filson29% - Legendary Whitetails17% - Carhartt11% - Pendleton9% - Wrangler5% - Huckberry3%
## **filson demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -24.1% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/filson/trend)
## **Top filson search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **filson**118K/yr-22.5%0.0% conv. - **filson jacket mens**13K/yr+28.9%0.0% conv. - **filson bag**19K/yr-10.0%0.1% conv. - **filson jacket**30K/yr-65.1%0.0% conv. - **filson shirts for men**6K/yr-23.1%0.0% conv. - **filson bags**3K/yr-29.7%0.0% conv. - **filson mens**4K/yr-58.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/filson/search-terms)
## **Top filson products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6684%$1K6%$2K8%$3K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filson Mens Tin Cloth 24 Hour Briefcase Otter Green One Size**Filson**$386.77**5.0★1 rev](https://www.amazon.com/dp/B0DDS3QNNC) [2**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.37**4.8★551 rev](https://www.amazon.com/dp/B0DZ81NFTT) [3**Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco Large**Legendary Whitetails**$82.45**4.4★20,065 rev](https://www.amazon.com/dp/B00EUHCUIO) [4**Patriot Tropic 504 - Navy/White/S**Kangol**$48.42**4.6★13 rev](https://www.amazon.com/dp/B0B9KKV678) [5**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Army Large**Legendary Whitetails**$33.51**4.6★100,740 rev](https://www.amazon.com/dp/B01KTUMBOI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Sleeve Fleece Quarter-zip Olive NIght Medium**Wrangler Authentics**$24.36**26,399 rev3mo ago](https://www.amazon.com/dp/B07RWLRHZL) [**Wrangler Mens X Filson Adventure Jacket Tan Cotton Lightweight (US Alpha X-Large Regular Regular)**Wrangler**$354.99**1 rev9mo ago](https://www.amazon.com/dp/B0FWS2Z7HZ) [**Wrangler Mens X Filson Adventure Jacket Tan Cotton Lightweight (US Alpha Large Regular Regular)**Wrangler**$362.93**1 rev9mo ago](https://www.amazon.com/dp/B0FWS1XT76) [**Pendleton Mens The Original Westerley Wool Heavy Cable Knit Cardigan Sweater with Zip Front - (Black Donegal) - Medium**Pendleton**$235.59**1,225 rev1y ago](https://www.amazon.com/dp/B0F1DMFC1L) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.37**551 rev1y ago](https://www.amazon.com/dp/B0DZ81NFTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Long Sleeve Fleece Quarter-zip Olive NIght Medium**Wrangler Authentics**$24.36**4.5★**▲ 69%**](https://www.amazon.com/dp/B07RWLRHZL) [**Patriot Tropic 504 - Navy/White/S**Kangol**$48.42**4.6★**▲ 68%**](https://www.amazon.com/dp/B0B9KKV678) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.37**4.8★**▲ 59%**](https://www.amazon.com/dp/B0DZ81NFTT) [**Filson Mens Mackinaw Wool Vest Navy Medium**Filson**$255.26**4.2★**▲ 51%**](https://www.amazon.com/dp/B0CP1GJDMF) [**Pendleton Mens The Original Westerley Wool Heavy Cable Knit Cardigan Sweater with Zip Front - (Black Donegal) - Medium**Pendleton**$235.59**4.8★**▲ 50%**](https://www.amazon.com/dp/B0F1DMFC1L)
**~~View all trending →~~**
## **What reviews say buyers love and hate about filson**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Awesome quality”*
**Size-Overall**11%
*“not too tight”*
**Value For Money**6%
*“Excellent price”*
**Warmth**5%
*“Really warm”*
**Durability**5%
*“Durable, and seems like it should last for years”*
**Comfort-Overall**5%
*“Feels comfortable”*
**Material Quality**3%
*“Excellent material”*
**Strength**3%
*“The bag is sturdy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Leather Quality**3%
*“Beautiful leather”*
### **What buyers complain about **
**Size-Overall**14%
*“To big”*
**Strap/String Quality**7%
*“no strap with it”*
**Durability**6%
*“broke within 2 weeks”*
**Quality-Overall**6%
*“Poor quality”*
**Color**5%
*“Color is lighter than advertised”*
**Smell**4%
*“chemical smelling”*
**Advertised Vs Actual Product**4%
*“Looks can be deceiving”*
**Thickness**3%
*“also thin”*
**Ease Of Use**2%
*“requires more effort to use”*
**Leather Quality**2%
*“Doesnt ever appear to be leather”*
### **Top return reasons **
**Size-Overall**54%
**Length**5%
**Color**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Sleeve Fit**3%
**Chest Fit**2%
**Waist Fit**2%
**Quality-Overall**2%
**Weight Heavy**2%
## **Common filson questions**
- **Is filson profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 94 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the filson niche?**
- 34 brands and 85 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in filson?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.0% — above our launch gate.
- **When does demand for filson peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the filson niche?**
- Listings span $10.76–$559.93; the average listing price is $163.99 (sweet spot $15–$100). The average incumbent carries 7,895 reviews — the moat a new listing must climb.
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