---
title: "Figment — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/figment"
last_updated: "2026-08-12T11:20:55.288Z"
locale: en
meta:
description: "Amazon product research for figment: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for figment: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Figment — $2K/mo Amazon US Product Research (2026)"
---
# **Figment**
**Skip it**
A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 13Conversion 17Competition 3Returns 54Price range 4Avg price 65Brand share 9Review moat 99Quality gap 28
**Review moat**
**Incredible****18.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.82**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$27K**
$27K/yr · 142K searches
**Price range**
**Bad****$9.85–$15.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is figment profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, figment is a $27K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **figment market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,418**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **171 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- G2TUP70% - WZMPA13% - FOTAP5% - KEYCHIN4% - JiaDuo4% - LEVLO4% - Open — no brand owns it (0%)
## **figment demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/figment/trend)
## **Top figment search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **figment**73K/yr-25.9%0.4% conv. - **figment disney**51K/yr-23.3%0.4% conv. - **disney figment**18K/yr-13.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/figment/search-terms)
## **Top figment products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$5K40%$11K60%$16K80%$21K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)**G2TUP**$13.99**5.0★12 rev](https://www.amazon.com/dp/B0D5QKW8D5) [2**WZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)**WZMPA**$14.99**3.8★16 rev](https://www.amazon.com/dp/B0DSD9Z71T) [3**FOTAP Cartoon Purple Dragon Gift Purple Dragons Tote Bag Cartoon Fan Gift The Dragon Handbag (Fig T)**FOTAP**$15.23**4.6★30 rev](https://www.amazon.com/dp/B0CZ9CHP1M) [4**KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)**KEYCHIN**$14.06**5.0★1 rev](https://www.amazon.com/dp/B0DRYFW27L) [5**JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories**JiaDuo**$9.85**4.5★39 rev](https://www.amazon.com/dp/B0D2HFX5PV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)**WZMPA**$14.99**16 rev1y ago](https://www.amazon.com/dp/B0DSD9Z71T) [**KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)**KEYCHIN**$14.06**1 rev1y ago](https://www.amazon.com/dp/B0DRYFW27L) [**LEVLO Purple Dragon Canvas Tote Bag Dragon Fans Gift Purple Dragon Moods Shoulder Bag (Figm Moods Tote)**LEVLO**$14.81**11 rev1y ago](https://www.amazon.com/dp/B0DLZDSF5J) [**G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)**G2TUP**$13.99**12 rev2y ago](https://www.amazon.com/dp/B0D5QKW8D5) [**JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories**JiaDuo**$9.85**39 rev2y ago](https://www.amazon.com/dp/B0D2HFX5PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)**WZMPA**$14.99**3.8★**▲ 19%**](https://www.amazon.com/dp/B0DSD9Z71T) [**G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)**G2TUP**$13.99**5.0★**▲ 12%**](https://www.amazon.com/dp/B0D5QKW8D5) [**KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)**KEYCHIN**$14.06**5.0★**— 5%**](https://www.amazon.com/dp/B0DRYFW27L) [**LEVLO Purple Dragon Canvas Tote Bag Dragon Fans Gift Purple Dragon Moods Shoulder Bag (Figm Moods Tote)**LEVLO**$14.81**4.6★**▼ 35%**](https://www.amazon.com/dp/B0DLZDSF5J) [**JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories**JiaDuo**$9.85**4.5★**▼ 36%**](https://www.amazon.com/dp/B0D2HFX5PV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about figment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“The were the perfect size”*
**Weight Light**17%
*“Lightweight”*
**Value For Money**16%
*“WORTH IT”*
**Comfort-Overall**8%
*“They were so comfortable”*
**Quality-Overall**8%
*“frankly I'm incredibly impressed with the construction”*
**Leather Quality**4%
*“Great leather like material that was a great quality”*
**Color**4%
*“Bright colors, fits my adult head”*
**Advertised Vs Actual Product**4%
*“Looks just like picture”*
**Design-Overall**3%
*“frankly I'm incredibly impressed with the construction”*
### **What buyers complain about **
**Water Resistance**33%
*“It is fabric so not waterproof”*
**Material Quality**33%
*“The rainbow side looks a little cheap so I carried it backwards”*
### **Top return reasons **
**Size-Overall**58%
**Scratch Resistance**11%
**Comfort-Overall**11%
**Strength**5%
**Material Quality**5%
**Print Quality**5%
**Functionality-Overall**5%
## **Common figment questions**
- **Is figment profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 6 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (23/100).
- **How competitive is the figment niche?**
- 6 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in figment?**
- Top complaints mined from reviews: Water Resistance, Material Quality. The return rate is 2.8%.
- **When does demand for figment peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the figment niche?**
- Listings span $9.85–$15.23; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.
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