---
title: "Fez — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fez"
last_updated: "2026-08-12T11:20:59.117Z"
locale: en
meta:
description: "Amazon product research for fez: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fez: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fez — $3K/mo Amazon US Product Research (2026)"
---
# **Fez**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 35Conversion 26Competition 50Returns 11Price range 70Avg price 87Brand share 58Review moat 90Quality gap 73
**Review moat**
**Great****192.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.93–$29.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$37K**
$37K/yr · 91K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is fez profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fez is a $37K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fez market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#4,571**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**24%**
- Village Hat Shop37% - ihvan online12% - BAYKUL11% - Beistle6% - Dupsie's6% - HEYXI6%
## **fez demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fez/trend)
## **Top fez search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fez hat**41K/yr+3.6%1.9% conv. - **fez**31K/yr+6.6%1.3% conv. - **fez hats for men**6K/yr+62.2%1.6% conv. - **turkish hat**7K/yr-2.9%0.9% conv. - **tarboosh**6K/yr+8.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fez/search-terms)
## **Top fez products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Village Hat Shop Maroon Fez with Black Tassel (X-Large Maroon/Black)**Village Hat Shop**$24.36**4.3★446 rev](https://www.amazon.com/dp/B0036Q88EU) [2**BAYKUL Dr. Who Turkish Shriner Fez Hat Felt Arabian Moroccan Aladdin Abu Costume Tassel (Red)**BAYKUL**$23.83**3.9★151 rev](https://www.amazon.com/dp/B08SL6TQ5G) [3**HEYXI Felt Moroccan Fez Hat Turkish Hat for Men with Black Tassels Tarboosh Hat Pasha Fez Egyptian Fez Costume Hat**HEYXI**$10.49**3.8★5 rev](https://www.amazon.com/dp/B0DJNH86C3) [4**Village Hat Shop Maroon Fez with Black Tassel (XX-Large Maroon/Black)**Village Hat Shop**$24.36**4.3★446 rev](https://www.amazon.com/dp/B0124NIZRA) [5**Dupsies Black Wool Fez Hat for Men Soft Felt Igbo Cap | Traditional African Hat for Cultural Religious & Fashion Wear**Dupsie's**$29.31**4.0★246 rev](https://www.amazon.com/dp/B01N1STDEO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Locmeo 4 Pcs Pet Fez Hat Red Turkish Style Hat with Golden Tassel for Cats and Dogs Adjustable Elastic Band**Locmeo**$9.53**4 rev6mo ago](https://www.amazon.com/dp/B0GH11VK1C) [**Dicunoy 8 PCS Fez Hats with Tassel for Adult Red Turkish Costume Hats Halloween Velvet Arabian Night Hats Tarboosh for Men Women Cosplay Party**Dicunoy**$20.00**4 rev9mo ago](https://www.amazon.com/dp/B0FWQJ8VBG) [**Modefa Mens Turkish Knitted Haji Muslim Kufi Hats for Men Breathable Prayer Cap for Daily Prayer & Casual Wear One Size (US Alpha One Size Black)**Modefa**$11.72**12 rev10mo ago](https://www.amazon.com/dp/B0FQYJWJ79) [**HEYXI Felt Moroccan Fez Hat Turkish Hat for Men with Black Tassels Tarboosh Hat Pasha Fez Egyptian Fez Costume Hat**HEYXI**$10.49**5 rev1y ago](https://www.amazon.com/dp/B0DJNH86C3) [**HOHOKANG Exotic Turkish Moroccan Themed Headwear with Gold Trim Black Tassels Fez Hat Egyptian Themed Hat Unique Headpiece**HOHOKANG**$16.32**7 rev2y ago](https://www.amazon.com/dp/B0CR17JDVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dupsies Black Wool Fez Hat for Men Soft Felt Igbo Cap | Traditional African Hat for Cultural Religious & Fashion Wear**Dupsie's**$29.31**4.0★**▲ 153%**](https://www.amazon.com/dp/B01N1STDEO) [**Hoolerry Arab Shemagh Muslim Keffiyeh Head Wrap Scarf Arabic Tactical Desert Headwear with Aqel Rope Halloween Costume Accessories(Red)**Hoolerry**$20.16**4.1★**▲ 118%**](https://www.amazon.com/dp/B0BP2CBQMK) [**Locmeo 4 Pcs Pet Fez Hat Red Turkish Style Hat with Golden Tassel for Cats and Dogs Adjustable Elastic Band**Locmeo**$9.53**5.0★**▲ 116%**](https://www.amazon.com/dp/B0GH11VK1C) [**ihvan online Turkish Ottoman Bork Hat Ertugrul Leather Fur Winter Cap Ottoman Coat of Arms Grey Faux Fur and Black Faux Leather**ihvan online**$26.52**4.5★**▲ 101%**](https://www.amazon.com/dp/B08SJ3N9NT) [**Village Hat Shop Maroon Fez with Black Tassel (X-Large Maroon/Black)**Village Hat Shop**$24.36**4.3★**▲ 101%**](https://www.amazon.com/dp/B0036Q88EU)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fez**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits my husband”*
**Quality-Overall**20%
*“Great quality”*
**Value For Money**19%
*“Affordable”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Material Quality**7%
*“The material feels durable enough for multiple uses, whether its for holidays, costume parties, or just taking some fun pictures at home”*
**Durability**4%
*“are quite durable”*
**Color**3%
*“The bright red color”*
**Ease Of Use**2%
*“Fit and ease of use are always my biggest concerns, and this product does well in both areas”*
**Pet Friendly**2%
*“such a fun addition for any pet lover”*
**Stitch/Finish/Polish**2%
*“I had no problem with the fit or finish of any of them”*
### **What buyers complain about **
**Size-Overall**54%
*“the largest one”*
**Quality-Overall**30%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Color**4%
**Width**3%
**Neck Fit**3%
**Material Quality**2%
**Value For Money**2%
**Shape/Style**1%
**Length**1%
## **Common fez questions**
- **Is fez profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fez niche?**
- 15 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in fez?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 8.8% — above our launch gate.
- **When does demand for fez peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the fez niche?**
- Listings span $8.93–$29.31; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.
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