---
title: "February Birthstone Necklace — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/february-birthstone-necklace"
last_updated: "2026-08-12T15:51:53.257Z"
locale: en
meta:
description: "Amazon product research for february birthstone necklace: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for february birthstone necklace: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "February Birthstone Necklace — Amazon US Product Research"
---
# **February Birthstone Necklace**
**Skip it**
Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 23Competition 39Returns 39Price range 89Avg price 95Brand share 15Review moat 25Quality gap 57
**Avg price**
**Incredible****$45.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.72–$99.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,953.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$66K**
$66K/yr · 80K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-65.6%**
90-day search growth — must beat 0% to launch
## **Is february birthstone necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, february birthstone necklace is a $66K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Apr–May–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **february birthstone necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,495**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**3%**
- Kendra Scott58% - Hidepoo19% - JSJOY9% - Poxtex5% - Pls Back3% - kate spade new york3% - Open — no brand owns it (2 brands, 3%)
## **february birthstone necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr, May, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/february-birthstone-necklace/trend)
## **Top february birthstone necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **february birthstone**22K/yr-74.0%0.1% conv. - **february birthstone jewelry**22K/yr-86.8%0.4% conv. - **kendra scott purple**7K/yr+27.1%2.1% conv. - **purple kendra scott necklace**8K/yr-14.8%2.1% conv. - **kendra scott necklace purple**6K/yr+1.8%2.2% conv. - **kendra scott purple necklace**5K/yr-14.9%3.9% conv. - **kendra scott amethyst necklace**4K/yr-57.8%2.1% conv. - **kendra scott amethyst**5K/yr-61.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/february-birthstone-necklace/search-terms)
## **Top february birthstone necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size**Kendra Scott**$71.74**4.7★21 rev](https://www.amazon.com/dp/B0FBHMXVL3) [2**Kendra Scott Elisa Short Pendant Necklace for Women Dainty Fashion Jewelry 14k Gold-Plated Amethyst**Kendra Scott**$46.48**4.6★23,786 rev](https://www.amazon.com/dp/B019Q0R8WM) [3**Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter A Necklaces**Hidepoo**$35.09**4.6★52 rev](https://www.amazon.com/dp/B0BTYSY71W) [4**JSJOY Dainty Birthstone Bracelets for Women February Birthstone Bracelet Birthday Gifts Gold Amethyst Crystal Link Bracelet Jewelry Christmas Day Birthday Gifts for Gls Her**JSJOY**$12.07**4.3★291 rev](https://www.amazon.com/dp/B0CSF9FV2C) [5**Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter K Necklaces**Hidepoo**$34.29**4.6★52 rev](https://www.amazon.com/dp/B0BTYTRWFZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kendra Scott Ari Heart Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women Purple Drusy**Kendra Scott**$59.70**5,397 rev11mo ago](https://www.amazon.com/dp/B0F8KNFP14) [**Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size**Kendra Scott**$71.74**21 rev1y ago](https://www.amazon.com/dp/B0FBHMXVL3) [**Kendra Scott Womens Elisa Enamel Frame Paperclip Necklace Gold Purple Mop One Size**Kendra Scott**$63.25**19 rev1y ago](https://www.amazon.com/dp/B0FBHRV6ZS) [**Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry Gold-Plated Brass Lilac Kyocera Opal**Kendra Scott**$71.43**11 rev1y ago](https://www.amazon.com/dp/B0DZPFSK8B) [**AICase 18K Gold Plated Pendant Necklace for Women Fashion Jewelry Anniversary & Birthday Gifts Purple**AICase**$14.26**97 rev1y ago](https://www.amazon.com/dp/B0DYY1VBFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (02-Silver-February 6)**GlameVibe**$9.24**3.6★**▲ 209%**](https://www.amazon.com/dp/B0D4DH1LML) [**Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter K Necklaces**Hidepoo**$34.29**4.6★**▲ 208%**](https://www.amazon.com/dp/B0BTYTRWFZ) [**Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace**Hidepoo**$34.58**4.3★**▲ 183%**](https://www.amazon.com/dp/B0BTYW4ZRP) [**Kendra Scott 14k Gold-Plated Lillia Crystal Drop Earrings in Violet Crystal Fashion Jewelry for Women**Kendra Scott**$49.05**4.5★**▲ 107%**](https://www.amazon.com/dp/B0BW7HB861) [**Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size**Kendra Scott**$71.74**4.7★**▲ 53%**](https://www.amazon.com/dp/B0FBHMXVL3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about february birthstone necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“seems well made”*
**Chain/Key Quality**16%
*“Good necklace, color is a bit dull and the chain fits perfectly for my 3 year old niece”*
**Gifting Purpose**16%
*“Good gift idea”*
**Color**12%
*“Excellent color and”*
**Value For Money**5%
*“I love thus jewelry - it is not terribly expensive”*
**Advertised Vs Actual Product**4%
*“Perfect just as listed”*
**Size-Overall**4%
*“Its fits her perfectly”*
**Precious Gemstone**3%
*“Gift for granddaughter with her birthstone for her birthday”*
**Shape/Style**2%
*“still look nice”*
**Durability**1%
*“Very nice durable”*
### **What buyers complain about **
**Durability**23%
*“breaks easily”*
**Color**13%
*“not turn my neck green”*
**Precious Gemstone**10%
*“I did not like the color of the amethyst stone”*
**Size-Overall**10%
*“Its a little short”*
**Metal Authenticity**10%
*“Not gold plated”*
**Value For Money**5%
*“50 bucks wasted”*
**Neck Fit**5%
*“Little small around the neck”*
**Chain/Key Quality**5%
*“Chain Turned Green”*
**Material Quality**3%
*“sadly its just poor quality mettal”*
**Allergies**3%
*“Well 4 months into use it started to give me a rash around my neck”*
### **Top return reasons **
**Color**29%
**Size-Overall**22%
**Advertised Vs Actual Product**11%
**Metal Authenticity**9%
**Chain/Key Quality**7%
**Quality-Overall**5%
**Neck Fit**4%
**Precious Gemstone**3%
**Value For Money**2%
**Fastener Quality**1%
## **Common february birthstone necklace questions**
- **Is february birthstone necklace profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the february birthstone necklace niche?**
- 8 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in february birthstone necklace?**
- Top complaints mined from reviews: Durability, Color, Precious Gemstone. The return rate is 3.9%.
- **When does demand for february birthstone necklace peak?**
- Demand peaks in Feb–Apr–May–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the february birthstone necklace niche?**
- Listings span $8.72–$99.51; the average listing price is $45.60 (sweet spot $15–$100). The average incumbent carries 3,954 reviews — the moat a new listing must climb.
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