---
title: "Fb County — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/fb-county"
last_updated: "2026-08-12T11:45:21.594Z"
locale: en
meta:
description: "Amazon product research for fb county: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for fb county: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Fb County — $8K/mo Amazon US Product Research (2026)"
---
# **Fb County**
**Skip it**
A deep review moat (16,950 avg reviews) — this niche doesn't clear our bar today.
Market size 25Growth 31Conversion 23Competition 80Returns 55Price range 85Avg price 88Brand share 37Review moat 18Quality gap 57
**Avg price**
**Great****$20.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.68–$53.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$100K**
$100K/yr · 270K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****16,950.15**
avg incumbent reviews — the moat a new listing must climb
## **Is fb county profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, fb county is a $100K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fb county market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$101K–$121K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 66%
**Open market**
**14%**
- Dickies59% - CHAOREN11% - Wolverine5% - JUKMO4% - Timberland PRO3% - BELTROAD3% - Open — no brand owns it (9 brands, 14%)
## **fb county demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/fb-county/trend)
## **Top fb county search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **dickies belt**74K/yr+2.7%1.9% conv. - **dickies belts for men**48K/yr+5.4%1.8% conv. - **mechanic belt**29K/yr+19.3%1.9% conv. - **mechanics belt**24K/yr-2.3%1.9% conv. - **no scratch belt**12K/yr+2.2%1.2% conv. - **mechanic belts for men**14K/yr-2.6%1.7% conv. - **dickies belts for men leather**8K/yr+19.0%1.5% conv. - **dickies belts**6K/yr+13.3%0.6% conv. - **mechanics belts for men**5K/yr-4.5%2.2% conv. - **dickies leather belts for men**6K/yr+9.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/fb-county/search-terms)
## **Top fb county products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dickies Mens 38mm Leather Belt with Two Row Stitch black 34**Dickies**$16.33**4.5★63,249 rev](https://www.amazon.com/dp/B01MDNZTKS) [2**Dickies Mens No-Scratch Leather Mechanic Belt**Dickies**$19.83**4.4★14,650 rev](https://www.amazon.com/dp/B006X4ES50) [3**Dickies Mens 30MM Cotton Web Belt Black One Size**Dickies**$14.05**4.1★3,318 rev](https://www.amazon.com/dp/B0002MFOFC) [4**Dickies Mens No Scratch Mechanic Belt Black Large**Dickies**$19.96**4.4★14,650 rev](https://www.amazon.com/dp/B006X4ERZG) [5**Dickies Mens Cotton Web Belt Accessory White One Size**Dickies**$14.92**4.1★3,318 rev](https://www.amazon.com/dp/B07KXNHS6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SANSTHS Mechanic Buckless Belts for Men No Scratch Leather Work Belt Hook & Loop Tsa Belt for Technician Travel Gifts Classic Black Leather**SANSTHS**$19.50**31 rev3mo ago](https://www.amazon.com/dp/B0GL5RXZF4) [**CHAOREN Tactical Belt Men - 1.5 Stretch Work Belt with Zinc Alloy Buckle**CHAOREN**$11.83**1,129 rev8mo ago](https://www.amazon.com/dp/B0G24W86FY) [**CHAOREN Tactical Belt - 1.5 Work Belt for Military EDC**CHAOREN**$10.47**1,286 rev11mo ago](https://www.amazon.com/dp/B0FLPX65C7) [**CHAOREN 1.5 Nylon Ratchet Belts for Men - Black Adjustable Casual Work Belt with Slide Buckle - Trim to Fit**CHAOREN**$13.90**2,822 rev1y ago](https://www.amazon.com/dp/B0FD3HVGMT) [**BELTROAD Buckleless Belts Leather No Scratch Belt for Men Hook and Loop Work Technician 1.5 Mechanic Belt Men Travel Gifts**BELTROAD**$21.48**185 rev1y ago](https://www.amazon.com/dp/B0F9366X3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SANSTHS Mechanic Buckless Belts for Men No Scratch Leather Work Belt Hook & Loop Tsa Belt for Technician Travel Gifts Classic Black Leather**SANSTHS**$19.50**4.8★**▲ 89%**](https://www.amazon.com/dp/B0GL5RXZF4) [**CHAOREN Tactical Belt Men - 1.5 Stretch Work Belt with Zinc Alloy Buckle**CHAOREN**$11.83**4.6★**▲ 81%**](https://www.amazon.com/dp/B0G24W86FY) [**CHAOREN 1.5 Nylon Ratchet Belts for Men - Black Adjustable Casual Work Belt with Slide Buckle - Trim to Fit**CHAOREN**$13.90**4.5★**▲ 79%**](https://www.amazon.com/dp/B0FD3HVGMT) [**Dickies Mens Cotton Web Belt Accessory White One Size**Dickies**$14.92**4.1★**▲ 73%**](https://www.amazon.com/dp/B07KXNHS6D) [**CHAOREN Mens Belt Leather Ratchet Belt - Customizable Fit Effortless Style (35mm)**CHAOREN**$14.31**4.6★**▲ 66%**](https://www.amazon.com/dp/B08LHBSYNK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about fb county**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The quality feels solid”*
**Size-Overall**11%
*“The fit is accurate”*
**Value For Money**7%
*“Good value for money”*
**Durability**6%
*“Holding up well”*
**Adjustability/Rotatability/Reclining**5%
*“Infinitely adjustable”*
**Comfort-Overall**5%
*“Very comfortable”*
**Ease Of Use**5%
*“is easy to remove”*
**Stretchability/Expandability/Elasticity**4%
*“Perfect stretch”*
**Advertised Vs Actual Product**4%
*“As described”*
**Strength**4%
*“Still going strong”*
### **What buyers complain about **
**Durability**15%
*“Broke easily”*
**Size-Overall**14%
*“Runs a little big”*
**Strap/String Quality**10%
*“Buckle broke”*
**Quality-Overall**6%
*“Not well made”*
**Leather Quality**4%
*“Now the leather is peeling”*
**Fastener Quality**4%
*“the fastener is so insecure”*
**Stretchability/Expandability/Elasticity**3%
*“it does not stretch as described”*
**Ease Of Use**3%
*“difficult to open”*
**Advertised Vs Actual Product**3%
*“Misleading picture”*
**Stiffness**2%
*“it is stiff”*
### **Top return reasons **
**Size-Overall**38%
**Length**30%
**Waist Fit**9%
**Advertised Vs Actual Product**4%
**Width**2%
**Material Quality**2%
**Color**2%
**Weight Heavy**1%
**Strap/String Quality**1%
**Functionality-Overall**1%
## **Common fb county questions**
- **Is fb county profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 61 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fb county niche?**
- 15 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in fb county?**
- Top complaints mined from reviews: Durability, Size-Overall, Strap/String Quality. The return rate is 2.8%.
- **When does demand for fb county peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the fb county niche?**
- Listings span $9.68–$53.67; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 16,950 reviews — the moat a new listing must climb.
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