---
title: "Eye of Horus — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/eye-of-horus"
last_updated: "2026-08-12T15:54:49.115Z"
locale: en
meta:
description: "Amazon product research for eye of horus: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for eye of horus: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Eye of Horus — $3K/mo Amazon US Product Research (2026)"
---
# **Eye of Horus**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 22Conversion 18Competition 61Returns 37Price range 81Avg price 89Brand share 63Review moat 48Quality gap 47
**Avg price**
**Great****$20.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.70–$55.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,684.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 123K searches
## **Is eye of horus profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, eye of horus is a $36K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye of horus market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$52K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#11,329**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition: brands, sellers & click share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**27%**
- Horus X29% - GoldChic14% - YILUOCD9% - EUEAVAN9% - PROSTEEL7% - Pencros6%
## **eye of horus demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -5.0% search growth over the last 90 days.
3K2K seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/eye-of-horus/trend)
## **Top eye of horus search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **eye of horus necklace**32K/yr+10.6%0.9% conv. - **eye of horus**29K/yr-9.7%0.5% conv. - **horus x**10K/yr-4.6%4.0% conv. - **eye of ra necklace**8K/yr+27.5%0.7% conv. - **horus**10K/yr-13.8%0.5% conv. - **horus x blue light glasses**9K/yr-37.8%4.6% conv. - **eye of horus pendant**7K/yr+4.2%0.4% conv. - **eye of ra**8K/yr-16.6%0.5% conv. - **eye of horus jewelry**5K/yr-7.7%0.5% conv. - **ojo de horus**5K/yr-1.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/eye-of-horus/search-terms)
## **Top eye of horus products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Amber V3**Horus X**$35.47**4.4★17,313 rev](https://www.amazon.com/dp/B077QDGWX8) [2**Eye Of Horus Pendants Gold Africa Map Necklaces Protection Jewelry Stainless Steel Egyptian Religion Necklace For Men Women Jewelry Gift**GoldChic**$15.64**4.6★880 rev](https://www.amazon.com/dp/B07ZGGK8W2) [3**EUEAVAN Ankh Cross Eye of Horus Gemstone Necklace Key of Life Scarab Pendant Egyptian Goddess Isis Necklace Ancient Egyptian Protection Amulet Religious Jewelry for Women Men (gold)**EUEAVAN**$9.77**4.4★68 rev](https://www.amazon.com/dp/B0DFPHTTLH) [4**YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)**YILUOCD**$6.79**4.3★121 rev](https://www.amazon.com/dp/B0CFHH16BH) [5**Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Clear**Horus X**$34.68**4.4★17,313 rev](https://www.amazon.com/dp/B09F9BYG34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baydurcan Eye of Horus Necklace Ankh Necklace Egyptian Jewelry for Women**Baydurcan**$10.20**86 rev8mo ago](https://www.amazon.com/dp/B0FX1WHB3Q) [**MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry**MUNORIAY**$11.82**2 rev9mo ago](https://www.amazon.com/dp/B0FVFR2YM7) [**NIGHTCRUZ Eye of Horus Necklace Ancient Egyptian Hieroglyphic Ideograph Amulet for Men Women (Silver)**NIGHTCRUZ**$9.88**27 rev1y ago](https://www.amazon.com/dp/B0F4MVXDSK) [**HZMAN Ancient Egyptian Symbol Necklace for Men Women Stainless Steel Retro Eye of Horus Pyramid Coptic Ankh Cross Anubis Round Pendant Necklace**HZMAN**$15.52**99 rev1y ago](https://www.amazon.com/dp/B0DSK6K46C) [**3Pack Set Eye of Horus Pendant Chain Necklace for Men Women Stainless Steel Ancient Egyptian Men Necklaces Titanium Steel Black Gold Silver Egyptian Eye of Ra Horus Pendant Charm Protection Amulet Necklace Jewelry for Men Women**xuanhang**$13.19**16 rev1y ago](https://www.amazon.com/dp/B0DK9QZ5VN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Black Eye of Horus Rings Egyptian Spiritual Jewelry Protection Ankh Cross Ring Size 9**PROSTEEL**$20.90**4.5★**▲ 190%**](https://www.amazon.com/dp/B0C4FF1FBS) [**Black Ancient Egypt Pharaoh Eyes of Horus Rings For Men Size 13 Stainless Steel Eye of Ra Ring Protection Jewelry**GoldChic**$14.48**4.5★**▲ 184%**](https://www.amazon.com/dp/B0B2RMM5F3) [**YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)**YILUOCD**$6.79**4.3★**▲ 151%**](https://www.amazon.com/dp/B0CFHH16BH) [**PROSTEEL Eye of Horus Ring Amulet Egyptian Jewelry Stainless Steel Knuckle Finger Rings for Men Size 9**PROSTEEL**$20.26**4.5★**▲ 133%**](https://www.amazon.com/dp/B0C4FFLTZG) [**MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry**MUNORIAY**$11.82**4.5★**▲ 116%**](https://www.amazon.com/dp/B0FVFR2YM7)
**~~View all trending →~~**
## **What reviews say buyers love and hate about eye of horus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“It's well-made”*
**Comfort-Overall**14%
*“Theyre very comfortable”*
**Size-Overall**9%
*“They fit my face well. larger, rounder face”*
**Value For Money**6%
*“money well spent”*
**Color**5%
*“Also the color is just right”*
**Design-Overall**5%
*“Beautifully designed With Beautiful detail”*
**Shape/Style**4%
*“it doesnt lose shape either”*
**Chain/Key Quality**3%
*“Looks great and the loop on the pendant is big enough for me to put it on my Cuban link chain which looks much better”*
**Ease Of Use**3%
*“Easy on the eyes”*
**Weight Light**2%
*“Good quality and lightweight”*
### **What buyers complain about **
**Size-Overall**17%
*“Never wore it cause i didnt realize how big it was especially the chain”*
**Durability**17%
*“Broke”*
**Quality-Overall**12%
*“the quality of construction is terrible”*
**Value For Money**10%
*“Waste of money”*
**Color**7%
*“Blocks all the blue”*
**Material Quality**5%
*“Cheap plastic around glass”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Strength**4%
*“very fragile”*
**Chain/Key Quality**4%
*“Cheap chain”*
**Comfort-Overall**3%
*“make them uncomfortable after a while”*
### **Top return reasons **
**Size-Overall**46%
**Color**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Comfort-Overall**5%
**Lenses**5%
**Value For Money**2%
**Quality-Overall**2%
**Blue Light Filter**1%
**Defective Material/Parts**1%
## **Common eye of horus questions**
- **Is eye of horus profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the eye of horus niche?**
- 19 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in eye of horus?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.1%.
- **When does demand for eye of horus peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eye of horus niche?**
- Listings span $6.70–$55.58; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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