---
title: "Exofficio Womens Underwear — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/exofficio-womens-underwear"
last_updated: "2026-08-12T08:01:54.449Z"
locale: en
meta:
description: "Amazon product research for exofficio womens underwear: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for exofficio womens underwear: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Exofficio Womens Underwear — Amazon US Product Research"
---
# **Exofficio Womens Underwear**
**Worth a look**
Shows a sweet-spot price point ($34.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 64Conversion 17Competition 92Returns 35Price range 95Avg price 95Brand share 59Review moat 48Quality gap 76
**Avg price**
**Incredible****$34.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.76–$80.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+43.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,669.92**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$131K**
$131K/yr · 285K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
## **Is exofficio womens underwear profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, exofficio womens underwear is a $131K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exofficio womens underwear market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$102K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#5,730**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**24%**
- ZSOSBA26% - BAMBOO COOL19% - Icebreaker Merino10% - Woolly Clothing Co8% - LEADHALO7% - ExOfficio6%
## **exofficio womens underwear demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.1% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/exofficio-womens-underwear/trend)
## **Top exofficio womens underwear search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **merino wool underwear women**108K/yr+66.9%0.3% conv. - **wool underwear women**68K/yr+15.6%0.3% conv. - **merino underwear women**22K/yr+24.0%0.4% conv. - **womens merino wool underwear**15K/yr+56.7%0.3% conv. - **womens wool underwear**12K/yr+21.2%0.3% conv. - **wooly underwear women**6K/yr+126.7%0.6% conv. - **smartwool underwear women**8K/yr+62.0%0.6% conv. - **merino wool womens underwear**9K/yr+16.4%0.2% conv. - **branwyn merino women underwear**4K/yr+86.5%0.0% conv. - **merino wool underwear for women**4K/yr+56.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/exofficio-womens-underwear/search-terms)
## **Top exofficio womens underwear products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ExOfficio Womens Give-N-Go 2.0 Full Cut Brief - Travel Underwear Breathable Durable Easy to Clean Black Large**ExOfficio**$21.31**4.5★1,376 rev](https://www.amazon.com/dp/B0BG1C12SL) [2**LEADHALO Merino Wool Underwear Women Breathable Light Moisture Wicking Wooly Bikini Panties Anti-odor Ladies Briefs 3 Pack Grey Blue Black M**LEADHALO**$33.94**3.5★37 rev](https://www.amazon.com/dp/B0GF67MNNC) [3**Icebreaker Merino Womens Siren Hipkini - GRITSTONE HTHR - Medium**Icebreaker Merino**$33.49**4.6★182 rev](https://www.amazon.com/dp/B07V832KSD) [4**BAMBOO COOL Womens Underwear Moisture-Wicking Briefs Soft and Breathable Panties Mid Waist 5-Pack**BAMBOO COOL**$31.63**4.4★2,657 rev](https://www.amazon.com/dp/B0CNZVH3SZ) [5**ZSOSBA METARINO Womens Athletic Underwear Panties Soft Merino Wool Sports Active Briefs Black Small**ZSOSBA**$18.75**4.3★507 rev](https://www.amazon.com/dp/B0DFKVDVYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEENIUBEE Merino Wool Underwear Women Breathable Wool Panties Mid-Rise Moisture Wicking Wooly Briefs Hiking Travel 5 Pack (Multicolor01 Medium)**BEENIUBEE**$39.25**11 rev1mo ago](https://www.amazon.com/dp/B0H28SGFXV) [**LEADHALO Merino Wool Underwear Women Breathable Light Moisture Wicking Wooly Bikini Panties Anti-odor Ladies Briefs 3 Pack Grey Blue Black M**LEADHALO**$33.94**37 rev6mo ago](https://www.amazon.com/dp/B0GF67MNNC) [**LEADHALO Merino Wool Underwear Women Breathable Light Moisture Wicking Wooly Bikini Panties Anti-odor Ladies Briefs 3 Pack Black M**LEADHALO**$33.18**37 rev6mo ago](https://www.amazon.com/dp/B0GF6QZCHN) [**Bobelle Wear Merino Wool Underwear Womens Breathable Wool Bikini Panties Moisture Wicking Hipter Stretchy Wooly Briefs for Ladie 3 pack(Multicolor02 S)**Bobelle Wear**$38.20**31 rev9mo ago](https://www.amazon.com/dp/B0FRMLRMM1) [**MERIGREENY Womens 100% Merino Wool Briefs Odor-resistant Wool Hipster Panties Breathable Athletic Underwear for Ladies Black**MERIGREENY**$29.53**10 rev10mo ago](https://www.amazon.com/dp/B0FR4MY33Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAMBOO COOL Womens Underwear Moisture-Wicking Briefs Soft and Breathable Panties Mid Waist 5-Pack**BAMBOO COOL**$31.54**4.4★**▲ 41%**](https://www.amazon.com/dp/B0CNZVKL27) [**BEENIUBEE Merino Wool Underwear Women Breathable Wool Panties Mid-Rise Moisture Wicking Wooly Briefs Hiking Travel 5 Pack (Multicolor01 Medium)**BEENIUBEE**$39.25**4.9★**▲ 41%**](https://www.amazon.com/dp/B0H28SGFXV) [**Icebreaker Merino Womens Siren Hipkini - MIDNIGHT NAVY - Large**Icebreaker Merino**$33.13**4.6★**▲ 39%**](https://www.amazon.com/dp/B096G2S8FF) [**BAMBOO COOL Womens Underwear Mesh Breathable Moisture-Wicking Briefs Soft & Lightweight Ladies Panties 5-Pack**BAMBOO COOL**$28.59**4.5★**▲ 38%**](https://www.amazon.com/dp/B0DWDVKS63) [**ZSOSBA METARINO Womens Athletic Underwear Panties Soft Merino Wool Sports Active Briefs Black Small**ZSOSBA**$18.75**4.3★**▲ 32%**](https://www.amazon.com/dp/B0DFKVDVYG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about exofficio womens underwear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Extremely comfortable”*
**Size-Overall**16%
*“Very comfortable fit”*
**Soft Feel**8%
*“They are smooth”*
**Quality-Overall**5%
*“Decent underwears”*
**Material Quality**5%
*“Great Material”*
**Warmth**4%
*“They are warm”*
**Color**3%
*“I love the happy colors”*
**Breathability**3%
*“Soft breathable material, Tried these on a whim, and Love them”*
**Value For Money**2%
*“Worth it”*
**Stretchability/Expandability/Elasticity**2%
*“Comfortable stretch”*
### **What buyers complain about **
**Size-Overall**18%
*“Runs Large”*
**Material Quality**6%
*“THIN NOT GOOD MATERIAL”*
**Quality-Overall**5%
*“Low quality”*
**Stretchability/Expandability/Elasticity**4%
*“Not stretchy enough”*
**Comfort-Overall**4%
*“Not very comfortable”*
**Durability**4%
*“Falling apart”*
**Stitch/Finish/Polish**3%
*“they're coming apart at the seams”*
**Advertised Vs Actual Product**3%
*“Not true to size chart”*
**Machine Wash Suitability**3%
*“The only problem is they tend to fall apart easily after a couple washes”*
**Thickness**2%
*“I found they were thicker than they need to be”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**9%
**Material Quality**8%
**Thigh Fit**4%
**Length**4%
**Advertised Vs Actual Product**4%
**Thin**3%
**Quality-Overall**2%
**Comfort-Overall**1%
**Shape/Style**1%
## **Common exofficio womens underwear questions**
- **Is exofficio womens underwear profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 107 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the exofficio womens underwear niche?**
- 21 brands and 37 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in exofficio womens underwear?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.2%.
- **When does demand for exofficio womens underwear peak?**
- Demand peaks in Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the exofficio womens underwear niche?**
- Listings span $14.76–$80.75; the average listing price is $34.08 (sweet spot $15–$100). The average incumbent carries 1,670 reviews — the moat a new listing must climb.
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