---
title: "Evil Eye Ring — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-ring"
last_updated: "2026-08-12T08:46:06.031Z"
locale: en
meta:
description: "Amazon product research for evil eye ring: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for evil eye ring: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Evil Eye Ring — $6K/mo Amazon US Product Research (2026)"
---
# **Evil Eye Ring**
**Worth a look**
Shows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 18Growth 21Conversion 12Competition 90Returns 50Price range 42Avg price 84Brand share 81Review moat 87Quality gap 75
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Great****250.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.45–$209.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 416K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is evil eye ring profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, evil eye ring is a $72K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye ring market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,764**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **181 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**25%**
Top 20: 63%
**Open market**
**39%**
- Ello Elli14% - LuckyAmor13% - NARMO10% - Vectoflux9% - Esbbela8% - BISAER7%
## **evil eye ring demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
9K7KHoliday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-ring/trend)
## **Top evil eye ring search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evil eye ring**257K/yr-9.5%0.4% conv. - **eye ring**35K/yr-11.0%0.1% conv. - **evil eye rings for women**31K/yr-13.3%0.4% conv. - **evil eye rings**13K/yr+15.9%0.4% conv. - **gold evil eye ring**14K/yr+1.1%0.3% conv. - **evil eye ring gold**13K/yr-2.9%0.4% conv. - **hamsa ring**10K/yr+0.4%0.1% conv. - **sterling silver evil eye ring**9K/yr-23.3%0.4% conv. - **eye rings**9K/yr-6.3%0.1% conv. - **evil eye ring silver**7K/yr-13.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-ring/search-terms)
## **Top evil eye ring products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ello Elli 1.5mm Stainless-Steel Evil Eye Ring (6)**Ello Elli**$16.97**4.6★256 rev](https://www.amazon.com/dp/B09CQFD3KC) [2**Vectoflux 925 Sterling Silver Rings for Women | Elegant Dainty Hoop & Band Rings with 5A Cubic Zirconia | Daily Wear Jewelry with Gift Bag (Sizes 6-9) - Evil Eye Ring**Vectoflux**$11.68**3.8★193 rev](https://www.amazon.com/dp/B0F7QX7Q5B) [3**BISAER 925 Sterling Silver Evil Eye Rings For Women Dainty Statement Ring**BISAER**$15.69**3.9★676 rev](https://www.amazon.com/dp/B09ZHDV3VM) [4**Esbbela Evil Eye Ring for Women 14K Yellow Gold Plated Evil Eye Eternity Band Cubic Zirconia Braided Engagement Promise Statement Ring Jewelry Blue Eye Size 9**Esbbela**$9.73**4.4★386 rev](https://www.amazon.com/dp/B0B5Y5YBM1) [5**Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 6)**LuckyAmor**$11.65**4.4★293 rev](https://www.amazon.com/dp/B0FG782C2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YellovEvey Evil Eye Fidget Ring for Women - Anxiety Relief Spinner Jewelry 18K Gold Plated Stainless Steel Turkish Ojo Turco Protection Rings Gift for Adults (Gold 7)**YellovEvey**$12.36**124 rev9mo ago](https://www.amazon.com/dp/B0FVLDVK7J) [**Hapour 925 Sterling Silver Ring for Women Hamsa Evil Eye Ring with CZ Stones Hand of Fatima Eternity Rings Unique Statement Band Size 8**Hapour**$13.25**59 rev11mo ago](https://www.amazon.com/dp/B0FKH5Z5SZ) [**Hapour 925 Sterling Silver Ring for Women Hamsa Evil Eye Ring with CZ Stones Hand of Fatima Eternity Rings Unique Statement Band Size 9**Hapour**$13.36**59 rev11mo ago](https://www.amazon.com/dp/B0FKH4383L) [**Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 6)**LuckyAmor**$11.65**293 rev1y ago](https://www.amazon.com/dp/B0FG782C2P) [**Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 7)**LuckyAmor**$11.52**293 rev1y ago](https://www.amazon.com/dp/B0FG7BLRDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ello Elli 1.5mm Stainless-Steel Evil Eye Ring (10)**Ello Elli**$17.39**4.6★**▲ 60%**](https://www.amazon.com/dp/B0BB66L128) [**Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Silver 9)**LuckyAmor**$10.76**4.4★**▲ 57%**](https://www.amazon.com/dp/B0FG7BMZR9) [**Ello Elli 1.5mm Stainless-Steel Evil Eye Ring (7)**Ello Elli**$16.85**4.6★**▲ 53%**](https://www.amazon.com/dp/B09CQHTQWS) [**BISAER Evil Eye Ring 925 Sterling Silver with Royal Blue Gemstones Classics Lucky Eye Cubic Zirconia Stacking Eternity Finger Rings Bands Promise Ring for Lover Size 6-9**BISAER**$15.07**4.1★**▲ 47%**](https://www.amazon.com/dp/B0BD6WS57K) [**YellovEvey Evil Eye Fidget Ring for Women - Anxiety Relief Spinner Jewelry 18K Gold Plated Stainless Steel Turkish Ojo Turco Protection Rings Gift for Adults (Gold 7)**YellovEvey**$12.36**4.5★**▲ 38%**](https://www.amazon.com/dp/B0FVLDVK7J)
**~~View all trending →~~**
## **What reviews say buyers love and hate about evil eye ring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Very well made”*
**Size-Overall**13%
*“The fit is accurate”*
**Advertised Vs Actual Product**11%
*“As shown”*
**Design-Overall**6%
*“These designs are great”*
**Durability**6%
*“Seems durable”*
**Comfort-Overall**5%
*“Comfortable fit”*
**Value For Money**4%
*“Worth the price”*
**Metal Authenticity**3%
*“The gold finish compliments”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**3%
*“it sturdy”*
### **What buyers complain about **
**Quality-Overall**16%
*“Cheap”*
**Size-Overall**13%
*“Smaller than expected”*
**Durability**11%
*“Will not last”*
**Metal Authenticity**11%
*“It is not solid gold”*
**Color**9%
*“It will turn your finger green”*
**Thickness**5%
*“still a bit tight on the thicker ones”*
**Material Quality**5%
*“I don't know what material this is made from”*
**Advertised Vs Actual Product**4%
*“This is false advertising”*
**Precious Gemstone**3%
*“Diamond fell out second day”*
**Strength**3%
*“not sturdy and tarnishes”*
### **Top return reasons **
**Size-Overall**59%
**Chain/Key Quality**6%
**Metal Authenticity**5%
**Durability**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Wrong Dimensions**2%
**Functionality-Overall**1%
## **Common evil eye ring questions**
- **Is evil eye ring profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 72 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the evil eye ring niche?**
- 39 brands and 42 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in evil eye ring?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.0%.
- **When does demand for evil eye ring peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the evil eye ring niche?**
- Listings span $6.45–$209.90; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.
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