---
title: "Products — evil eye necklace"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-necklace/products"
last_updated: "2026-08-12T10:35:54.262Z"
locale: en
meta:
  description: "Amazon product research for evil eye necklace: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for evil eye necklace: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Products — evil eye necklace"
---

# **Evil Eye Necklace**

**Worth a look**

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 34Conversion 27Competition 89Returns 47Price range 84Avg price 83Brand share 91Review moat 53Quality gap 53

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$3.94–$82.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.11**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$451K**

$451K/yr · 1.2M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,365.68**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+6.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products