---
title: "Evil Eye Necklace — $38K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-necklace"
last_updated: "2026-08-12T09:38:57.572Z"
locale: en
meta:
description: "Amazon product research for evil eye necklace: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for evil eye necklace: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Evil Eye Necklace — $38K/mo Amazon US Product Research"
---
# **Evil Eye Necklace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 34Conversion 27Competition 89Returns 47Price range 84Avg price 83Brand share 91Review moat 53Quality gap 53
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$3.94–$82.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.11**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$451K**
$451K/yr · 1.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,365.68**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is evil eye necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, evil eye necklace is a $451K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$362K–$453K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#4,185**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**44%**
Top 20: 81%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**52%**
- Barzel17% - Ieftop9% - Baydurcan7% - MEVECCO6% - PPJew5% - Long tiantian4%
## **evil eye necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-necklace/trend)
## **Top evil eye necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evil eye necklace**645K/yr+8.8%1.7% conv. - **hamsa necklace**67K/yr+10.0%0.5% conv. - **hamsa**62K/yr+8.3%0.1% conv. - **evil eye pendant**49K/yr+8.4%0.7% conv. - **evil eye necklace gold**36K/yr+23.7%1.6% conv. - **evil eye necklace silver**36K/yr+8.4%0.7% conv. - **gold evil eye necklace**30K/yr+5.3%1.2% conv. - **silver evil eye necklace**20K/yr-1.7%0.7% conv. - **eye necklace**25K/yr-9.8%0.5% conv. - **evil eye necklace for women**29K/yr-17.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-necklace/search-terms)
## **Top evil eye necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$18K6%$27K8%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 3pcs Lucky Protection Jewelry Gift for Women Teenagers**Baydurcan**$10.01**4.4★1,544 rev](https://www.amazon.com/dp/B099QL18N4) [2**Ieftop 14K Gold Plated Evil Eye Necklace Blue Eyes Amulet Pendant Necklace Turkish Blue Lucky Protection Jewelry Adjustable Delicate Evil Eye Gift for Women**Ieftop**$11.61**4.3★784 rev](https://www.amazon.com/dp/B0C8D9YNYD) [3**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)**Barzel**$21.68**4.6★2,136 rev](https://www.amazon.com/dp/B08BB41Q7Y) [4**Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (18)**Barzel**$22.56**4.5★240 rev](https://www.amazon.com/dp/B09MX7FGD2) [5**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)**Barzel**$21.68**4.6★2,136 rev](https://www.amazon.com/dp/B08B9ZX3PS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEVECCO Evil Eye Choker Necklace for Women 18k Gold Plated Black Shell Zircon Evil Eye Protection Spike Charm Pendant Necklace Hypoallergenic Handmade Lucky Jewelry for Her Gifts**MEVECCO**$14.06**21 rev11mo ago](https://www.amazon.com/dp/B0FMFQV6P2) [**SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)**SAELACY**$6.00**22 rev1y ago](https://www.amazon.com/dp/B0FJ9F8W97) [**Lcbulu Dainty 14K Gold Plated Evil Eye Necklace for Women - Delicate CZ Diamond Choker Pendant Necklace Jewelry Gift (Evil Eye Necklace)**Lcbulu**$6.78**28 rev1y ago](https://www.amazon.com/dp/B0F52XN7PK) [**Plenky Evil Eye Necklace-14K Gold Plated Evil Eye Necklace for Women Gold Evil Eye Necklace Dainty Simple Jewelry for Women Gift**Plenky**$13.00**32 rev1y ago](https://www.amazon.com/dp/B0DC32X4N7) [**LLWOM Evil Eye Necklace-14K Gold Plated Evil Eye Necklace For Women Gold Evil Eye Necklace Blue White CZ Diamond Round Evil Eye Pendant Necklace**LLWOM**$11.99**52 rev3y ago](https://www.amazon.com/dp/B0CBPLL96H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)**SAELACY**$6.00**4.2★**▲ 207%**](https://www.amazon.com/dp/B0FJ9F8W97) [**Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (18)**Barzel**$22.56**4.5★**▲ 145%**](https://www.amazon.com/dp/B09MX7FGD2) [**Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (24)**Barzel**$22.82**4.5★**▲ 122%**](https://www.amazon.com/dp/B09MWQD42V) [**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)**Barzel**$21.68**4.6★**▲ 98%**](https://www.amazon.com/dp/B08BB41Q7Y) [**MEVECCO Evil Eye Choker Necklace for Women 18k Gold Plated Black Shell Zircon Evil Eye Protection Spike Charm Pendant Necklace Hypoallergenic Handmade Lucky Jewelry for Her Gifts**MEVECCO**$14.06**5.0★**▲ 90%**](https://www.amazon.com/dp/B0FMFQV6P2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about evil eye necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“I was super impressed with the quality considering how affordable it is”*
**Color**12%
*“The color is brilliant”*
**Advertised Vs Actual Product**10%
*“It is exactly what it showed”*
**Size-Overall**9%
*“The fit is accurate”*
**Chain/Key Quality**9%
*“i love this chain it beautiful in person”*
**Value For Money**5%
*“Great value”*
**Durability**4%
*“durable”*
**Brightness/Shine/Glow**3%
*“looks so bright”*
**Strength**3%
*“Sturdy”*
**Gifting Purpose**3%
*“Gift”*
### **What buyers complain about **
**Durability**17%
*“Broke quickly”*
**Size-Overall**15%
*“Bigger than expected”*
**Quality-Overall**13%
*“Not a well made product”*
**Chain/Key Quality**8%
*“Chain isnt great”*
**Material Quality**5%
*“Made of plastic”*
**Color**5%
*“Turned green”*
**Value For Money**5%
*“It's expensive for me”*
**Precious Gemstone**3%
*“Good necklace, stone seems fake though”*
**Allergies**2%
*“Broke out in rash”*
**Defective Material/Parts**2%
*“cord was in several pieces”*
### **Top return reasons **
**Size-Overall**31%
**Advertised Vs Actual Product**10%
**Quality-Overall**10%
**Color**8%
**Chain/Key Quality**7%
**Metal Authenticity**6%
**Length**5%
**Defective Material/Parts**3%
**Durability**2%
**Shape/Style**2%
## **Common evil eye necklace questions**
- **Is evil eye necklace profitable to sell on Amazon United States?**
- The niche generates $451K/yr across 78 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the evil eye necklace niche?**
- 49 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in evil eye necklace?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.2%.
- **When does demand for evil eye necklace peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the evil eye necklace niche?**
- Listings span $3.94–$82.44; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)