---
title: "Evil Eye Keychain — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-keychain"
last_updated: "2026-08-12T10:28:48.670Z"
locale: en
meta:
description: "Amazon product research for evil eye keychain: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for evil eye keychain: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Evil Eye Keychain — $4K/mo Amazon US Product Research (2026)"
---
# **Evil Eye Keychain**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 21Conversion 33Competition 60Returns 79Price range 67Avg price 23Brand share 61Review moat 93Quality gap 53
**Review moat**
**Great****140.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.91–$35.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.39**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 230K searches
## **Is evil eye keychain profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, evil eye keychain is a $51K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye keychain market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#6,492**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **186 days**
## **Competition: brands, sellers & click share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**27%**
- Chuangdi29% - Jasimkiss24% - BCS6% - Pithayla5% - Fukaisu5% - Dinaauto4%
## **evil eye keychain demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -7.8% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-keychain/trend)
## **Top evil eye keychain search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evil eye keychain**118K/yr-9.9%2.5% conv. - **evil eye bag charm**41K/yr+3.9%1.1% conv. - **evil eye charms for jewelry making**14K/yr+14.8%0.0% conv. - **evil eye key chain**12K/yr+27.0%2.8% conv. - **evil eye purse charm**10K/yr-22.6%1.3% conv. - **evil eye keychain for women**11K/yr-27.9%2.0% conv. - **eye charms**7K/yr+24.9%0.0% conv. - **eye charm**6K/yr-21.2%0.0% conv. - **evil eye keychains**4K/yr+5.1%1.1% conv. - **evil eye charms for bracelets**8K/yr-73.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-keychain/search-terms)
## **Top evil eye keychain products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)**Chuangdi**$12.21**4.7★906 rev](https://www.amazon.com/dp/B08L9B3416) [2**Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories**Pithayla**$7.88**4.5★20 rev](https://www.amazon.com/dp/B0FR93T5CZ) [3**Jasimkiss Colourful Evil Eye Keychains Bag Purse Key Rings Good Luck Amulet protection Charms for Women Men (Black+Blue)**Jasimkiss**$4.97**4.1★131 rev](https://www.amazon.com/dp/B0CR7RXHP2) [4**Jasimkiss Evil Eye Keychains Sweat-heart Keychains Protection Charm for Women Men Car Key Ring Bag Purse Accessories (Deep-Blue)**Jasimkiss**$4.96**4.3★539 rev](https://www.amazon.com/dp/B0CJQ5NLVN) [5**Fukaisu Evil Eye Keychain Crystal Keychain Good Luck Keychains Evil Eye Key Chain with Card Relaxation Gift Fit Women Inspirational Keychains for Friend Family Member Coworkers**Fukaisu**$5.61**4.5★60 rev](https://www.amazon.com/dp/B0FKTBTGGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)**MAZVYLF**$8.80**26 rev3mo ago](https://www.amazon.com/dp/B0GSRXG8YT) [**DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)**DRESSOLE**$8.35**2 rev8mo ago](https://www.amazon.com/dp/B0FZJVZDH7) [**SORGERLY Evil Eye Bag Charm Keychains - Cute Purse Handbag Backpack Accessories - Protection Luck Gifts for Women Men**SORGERLY**$9.74**5 rev8mo ago](https://www.amazon.com/dp/B0FY68VDPG) [**SKIRIFLA Evil Eye Hanging Keychain Phone Charms Strap Evil Eye Jewelry Decor for Bag Phone Lanyard Healing Crystals Triple Threat Protection Tiger Eyes Keychain for Women (Black)**SKIRIFLA**$9.33**33 rev9mo ago](https://www.amazon.com/dp/B0FRT1DNZQ) [**Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories**Pithayla**$7.88**20 rev9mo ago](https://www.amazon.com/dp/B0FR93T5CZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)**MAZVYLF**$8.80**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GSRXG8YT) [**DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)**DRESSOLE**$8.35**5.0★**▲ 175%**](https://www.amazon.com/dp/B0FZJVZDH7) [**Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)**Chuangdi**$12.21**4.7★**▲ 159%**](https://www.amazon.com/dp/B08L9B3416) [**BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Light Blue)**BCS**$9.75**4.8★**▲ 121%**](https://www.amazon.com/dp/B0FKB5NX3R) [**BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Navy Blue)**BCS**$9.60**3.5★**▲ 98%**](https://www.amazon.com/dp/B0FK651CYL)
**~~View all trending →~~**
## **What reviews say buyers love and hate about evil eye keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Chain/Key Quality**25%
*“I loved this key chain”*
**Quality-Overall**14%
*“Feels well made”*
**Size-Overall**11%
*“Fit perfect”*
**Gifting Purpose**8%
*“Cute gift”*
**Color**6%
*“Bright colors”*
**Advertised Vs Actual Product**6%
*“This is great comes just as advertised”*
**Value For Money**4%
*“Good price point”*
**Design-Overall**4%
*“The design itself is nice”*
**Ease Of Use**3%
*“Perfect size and easy to use”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**31%
*“Waited a week for this tiny thing”*
**Durability**25%
*“Broken”*
**Quality-Overall**13%
*“Not well made”*
**Value For Money**5%
*“Not worth it”*
**Material Quality**3%
*“Very cheap material”*
**Chain/Key Quality**3%
*“It broke as soon as I put it on the keychain”*
**Strength**3%
*“clasp weak”*
**Color**3%
*“Not worth it, so small and the blue tone is lighter”*
**Advertised Vs Actual Product**2%
*“looked a bit different from the picture”*
**Precious Gemstone**1%
*“The diamonds came off within a week”*
### **Top return reasons **
**Size-Overall**52%
**Chain/Key Quality**12%
**Color**9%
**Durability**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Material Quality**2%
**Fastener Quality**2%
**Value For Money**1%
## **Common evil eye keychain questions**
- **Is evil eye keychain profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the evil eye keychain niche?**
- 17 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in evil eye keychain?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
- **When does demand for evil eye keychain peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the evil eye keychain niche?**
- Listings span $4.91–$35.51; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.
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