---
title: "Evil Eye Earrings — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-earrings"
last_updated: "2026-08-12T08:00:14.617Z"
locale: en
meta:
description: "Amazon product research for evil eye earrings: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for evil eye earrings: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Evil Eye Earrings — $8K/mo Amazon US Product Research (2026)"
---
# **Evil Eye Earrings**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 29Conversion 27Competition 10Returns 38Price range 88Avg price 93Brand share 19Review moat 70Quality gap 43
**Avg price**
**Great****$22.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.80–$38.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****709.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$95K**
$95K/yr · 199K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
## **Is evil eye earrings profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, evil eye earrings is a $95K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye earrings market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#2,204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **187 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**3%**
- Betsey Johnson68% - Milla8% - PAVOI7% - Krfy5% - PUNKYOUTH4% - JOGDIAM4% - Open — no brand owns it (1 brand, 3%)
## **evil eye earrings demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
5K3KHoliday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-earrings/trend)
## **Top evil eye earrings search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evil eye earrings**117K/yr-1.1%0.4% conv. - **evil eye earrings for women**40K/yr+19.8%0.4% conv. - **eye earrings**16K/yr+7.2%0.1% conv. - **evil eye stud earrings**10K/yr+6.2%0.8% conv. - **evil eye earring**7K/yr-10.9%0.4% conv. - **evil eye studs**4K/yr+9.1%0.4% conv. - **eye earrings for women**5K/yr-21.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-earrings/search-terms)
## **Top evil eye earrings products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$29K45%$43K60%$57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betsey Johnson Evil Eye Linear Non-Matching Earrings Multi One Size**Betsey Johnson**$38.21**4.6★511 rev](https://www.amazon.com/dp/B098KJ9FYH) [2**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$34.42**4.6★511 rev](https://www.amazon.com/dp/B0CHLLM24Q) [3**MILLA CZ Gold Stud Earrings & Sterling Silver Stud Earrings - Inspirational Boho Earrings for Women Trendy Indie Jewelry Hippie Jewelry (14k Gold Plated - EVIL EYE)**Milla**$19.52**4.5★188 rev](https://www.amazon.com/dp/B08CRY5S4L) [4**PAVOI 14K Gold Flat Backs (Evil Eye Yellow Gold)**PAVOI**$12.80**4.4★3,742 rev](https://www.amazon.com/dp/B09ZPV7876) [5**KRFY Gold Flat Back Stud Earrings for Women - Small Hypoallergenic 925 Sterling Silver Post Cartilage Earring 14K Gold Plated Dainty Tiny Cubic Zirconia Studs Earrings Helix Piercing Jewelry Stud Earrings for Women**Krfy**$13.62**4.1★75 rev](https://www.amazon.com/dp/B0DCBV3NNJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUNKYOUTH Gothic Eye Hoop Earrings 925 Silver Post 18G (1 mm) Punk Alternative Statement Jewelry with Guardian & Drip Designs Halloween Witch Rock Gift for Women Men**PUNKYOUTH**$30.09**10 rev11mo ago](https://www.amazon.com/dp/B0FMJBNTQH) [**JOGDIAM Evil Eye Earrings Jewelry for Women Protection Ojo Turco Turkish Jewelry**JOGDIAM**$14.24**28 rev1y ago](https://www.amazon.com/dp/B0F1C1VXK9) [**KRFY Gold Flat Back Stud Earrings for Women - Small Hypoallergenic 925 Sterling Silver Post Cartilage Earring 14K Gold Plated Dainty Tiny Cubic Zirconia Studs Earrings Helix Piercing Jewelry Stud Earrings for Women**Krfy**$13.62**75 rev1y ago](https://www.amazon.com/dp/B0DCBV3NNJ) [**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$34.42**511 rev2y ago](https://www.amazon.com/dp/B0CHLLM24Q) [**PAVOI 14K Gold Flat Backs (Evil Eye Yellow Gold)**PAVOI**$12.80**3,742 rev4y ago](https://www.amazon.com/dp/B09ZPV7876)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$34.42**4.6★**▲ 74%**](https://www.amazon.com/dp/B0CHLLM24Q) [**PUNKYOUTH Gothic Eye Hoop Earrings 925 Silver Post 18G (1 mm) Punk Alternative Statement Jewelry with Guardian & Drip Designs Halloween Witch Rock Gift for Women Men**PUNKYOUTH**$30.09**4.4★**▲ 30%**](https://www.amazon.com/dp/B0FMJBNTQH) [**Betsey Johnson Evil Eye Linear Non-Matching Earrings Multi One Size**Betsey Johnson**$38.21**4.6★**▲ 27%**](https://www.amazon.com/dp/B098KJ9FYH) [**MILLA CZ Gold Stud Earrings & Sterling Silver Stud Earrings - Inspirational Boho Earrings for Women Trendy Indie Jewelry Hippie Jewelry (14k Gold Plated - EVIL EYE)**Milla**$19.52**4.5★**— 9%**](https://www.amazon.com/dp/B08CRY5S4L) [**MEVECCO Gold Evil Eye Huggie Hoop Earrings 18K Gold Plated CZ Evil Eye Hoop Earrings Minimalist Handmade Earrings for Women**MEVECCO**$13.22**4.6★**▼ 36%**](https://www.amazon.com/dp/B07WSKPJPQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about evil eye earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Light**17%
*“Super cute earrings not too heavy and lightweight”*
**Quality-Overall**13%
*“really cute and good quality”*
**Advertised Vs Actual Product**7%
*“Looks like the photo”*
**Color**7%
*“Colorful and unique”*
**Strength**7%
*“Powerful jewelry”*
**Size-Overall**7%
*“Great size”*
**Comfort-Overall**4%
*“Adorable and Comfortable”*
**Embellishment/Embroidery Quality**3%
*“Very well made beautiful earrings”*
**Shape/Style**3%
*“Fun and fashionable”*
**Rusts/Corrodes**3%
*“so far they have not rusted”*
### **What buyers complain about **
**Size-Overall**64%
*“was worried they might feel too tight”*
**Durability**7%
*“stone fell out on each earring quickly”*
**Quality-Overall**3%
*“its going to look like junk becuz it is”*
**Precious Gemstone**2%
*“The stones are less sparkly than when I bought them”*
**Brightness/Shine/Glow**2%
*“The stones are less sparkly than when I bought them”*
**Ease Of Use**2%
*“A little hard to insert”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Defective Material/Parts**5%
**Ease Of Use**5%
**Metal Authenticity**4%
**Color**3%
**Functionality-Overall**2%
**Product Condition**2%
**Shape/Style**2%
## **Common evil eye earrings questions**
- **Is evil eye earrings profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the evil eye earrings niche?**
- 7 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in evil eye earrings?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.0%.
- **When does demand for evil eye earrings peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the evil eye earrings niche?**
- Listings span $12.80–$38.21; the average listing price is $22.02 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.
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