---
title: "Evil Eye Bracelets — $66K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-bracelets"
last_updated: "2026-08-12T08:46:44.391Z"
locale: en
meta:
description: "Amazon product research for evil eye bracelets: $66K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for evil eye bracelets: $66K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Evil Eye Bracelets — $66K/mo Amazon US Product Research"
---
# **Evil Eye Bracelets**
**Worth a look**
Shows low returns (1.7%), but prices mostly outside the sweet spot ($5.84–$19.93) keeps it on the watch list.
Market size 73Growth 39Conversion 40Competition 42Returns 82Price range 35Avg price 42Brand share 75Review moat 54Quality gap 47
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$796K**
$796K/yr · 2.3M searches
**Review moat**
**Good****1,346.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.84–$19.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is evil eye bracelets profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, evil eye bracelets is a $796K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye bracelets market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$664K–$886K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#986**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition: brands, sellers & click share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**36%**
- VIBILIA33% - Bivei13% - Tarsus5% - Barzel5% - Zeytin4% - Rotnso4%
## **evil eye bracelets demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
70K50KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-bracelets/trend)
## **Top evil eye bracelets search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evil eye bracelets**950K/yr+7.1%1.9% conv. - **evil eye**532K/yr+11.3%0.6% conv. - **evil eye bracelet**181K/yr+21.0%1.6% conv. - **evil eye anklet**77K/yr+95.7%1.1% conv. - **evil eye jewelry**113K/yr-9.6%0.5% conv. - **ojo turco**49K/yr+18.0%0.3% conv. - **evil eye bracelet for women**59K/yr+10.0%1.3% conv. - **evil eye jewelry for women**50K/yr+17.6%0.5% conv. - **evil eye bracelets for men**42K/yr-8.5%0.9% conv. - **mal de ojo bracelets**25K/yr+0.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/evil-eye-bracelets/search-terms)
## **Top evil eye bracelets products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$80K20%$159K30%$239K40%$319K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VIBILIA 2 Pcs Evil Eye Bracelets for Women Men Handmade Braided Kabbalah Good Luck Bracelet Rope Cord Thread Friendship Bracelet Adjustable String Minimalist Jewelry - Black**VIBILIA**$9.10**4.1★610 rev](https://www.amazon.com/dp/B09S5K1YXN) [2**Bivei Evil Eye Protection Crystal Healing Bracelet**Bivei**$13.34**4.7★96 rev](https://www.amazon.com/dp/B0GHRNN7ZX) [3**Tarsus 7 Knots Kabbalah Red String Bracelet Protection Evil Eye Bracelets for Women Men Rakhi for Brother Good Luck Gifts**Tarsus**$10.02**4.7★8,072 rev](https://www.amazon.com/dp/B088TGBRGY) [4**Barzel 18K Gold Plated Multicolored Evil Eye Bracelet for Women - Made in Brazil (Blue)**Barzel**$13.46**4.5★1,224 rev](https://www.amazon.com/dp/B09MJLR64B) [5**Zeytin 2pcs Evil Eye Bracelets Red String Bracelet Protection Evil Eye Bracelet for Women Red Bracelet for Men Mal De Ojo Turco 6mm Navy**Zeytin**$8.67**4.5★98 rev](https://www.amazon.com/dp/B0DJ5VZTHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)**BIHILGRNT**$7.85**26 rev5mo ago](https://www.amazon.com/dp/B0GKG2ZGKR) [**Bivei Evil Eye Protection Crystal Healing Bracelet**Bivei**$13.34**96 rev6mo ago](https://www.amazon.com/dp/B0GHRNN7ZX) [**morniface Evil Eye Gold Bracelet Protection Charm Stretch Bead Bracelet Evil Eye Bracelet for Women Lucky Blue Eye Jewelry Trendy Jewelry Gifts for Women**morniface**$6.11**117 rev11mo ago](https://www.amazon.com/dp/B0FND4YRYP) [**Feyukeu 18K Gold Plated Evil Eye Bracelet Set Adjustable Stack Beaded Jewelry with Hamsa Hand & St Benedict Freshwater Cultured Pearls Spiritual Protection Gift for Women**Feyukeu**$9.87**114 rev11mo ago](https://www.amazon.com/dp/B0FLDF9DBM) [**HGDEER Evil Eye Bracelets Crystal Bracelets Protection Black Tourmaline Tigers Good Luck Gifts Healing Spiritual Jewelry for Women Charm Grounding Positive Energy Stocking Stuffer**HGDEER**$14.17**170 rev1y ago](https://www.amazon.com/dp/B0FH4ZGZ61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bivei Evil Eye Protection Crystal Healing Bracelet**Bivei**$13.34**4.7★**▲ 144%**](https://www.amazon.com/dp/B0GHRNN7ZX) [**Solis Movement Non-Slip Pilates Socks with Grips for Women | Cute Grip Socks for Yoga Ballet Barefoot Workout | Design Anti Skid Athletic Socks | Set of 1 | Size 5-9 US Womens | Evil Eye Quarter Fit**Solis Movement**$16.66**4.5★**▲ 141%**](https://www.amazon.com/dp/B0DT9ZQH4R) [**BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)**BIHILGRNT**$7.85**4.2★**▲ 134%**](https://www.amazon.com/dp/B0GKG2ZGKR) [**Zeytin 2pcs Evil Eye Bracelets Red String Bracelet Protection Evil Eye Bracelet for Women Red Bracelet for Men Mal De Ojo Turco 6mm Navy**Zeytin**$8.67**4.5★**▲ 93%**](https://www.amazon.com/dp/B0DJ5VZTHP) [**Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 7)**LuckyAmor**$11.52**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FG7BLRDN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about evil eye bracelets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Decent quality”*
**Size-Overall**9%
*“Fits great”*
**Value For Money**9%
*“Great price”*
**Durability**8%
*“Durable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Gifting Purpose**5%
*“so it would make a good gift”*
**Design-Overall**5%
*“Cute design”*
**Color**3%
*“The colors are on point”*
**Comfort-Overall**3%
*“Comfortable”*
**Strength**2%
*“it feels sturdy”*
### **What buyers complain about **
**Durability**28%
*“Broke within a couple days”*
**Size-Overall**22%
*“a little too big for my wrist”*
**Quality-Overall**8%
*“Cheap”*
**Strength**5%
*“Its very delicate”*
**Color**3%
*“Did not turn a different color after getting wet”*
**Material Quality**3%
*“cheap material”*
**Weight Heavy**2%
*“had I realized it was heavy thread”*
**Wrist Fit**2%
*“a little too big for my wrist”*
**Allergies**2%
*“got rash on my wrist after one day”*
**Thickness**2%
*“thin”*
### **Top return reasons **
**Size-Overall**29%
**Wrist Fit**14%
**Durability**7%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Chain/Key Quality**7%
**Defective Material/Parts**4%
**Metal Authenticity**4%
**Color**3%
**Thin**2%
## **Common evil eye bracelets questions**
- **Is evil eye bracelets profitable to sell on Amazon United States?**
- The niche generates $796K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the evil eye bracelets niche?**
- 20 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in evil eye bracelets?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for evil eye bracelets peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the evil eye bracelets niche?**
- Listings span $5.84–$19.93; the average listing price is $11.07 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.
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