---
title: "Encanto Costume for Girls — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/encanto-costume-for-girls"
last_updated: "2026-08-12T06:12:34.640Z"
locale: en
meta:
description: "Amazon product research for encanto costume for girls: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for encanto costume for girls: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Encanto Costume for Girls — Amazon US Product Research"
---
# **Encanto Costume for Girls**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 12Conversion 8Competition 57Returns 27Price range 90Avg price 88Brand share 46Review moat 28Quality gap 18
**Price range**
**Great****$13.27–$40.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$20.25**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,690.86**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 181K searches
## **Is encanto costume for girls profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, encanto costume for girls is a $22K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **encanto costume for girls market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,412**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**15%**
- Disney25% - Choadam17% - Yipkorra17% - DYJJKM11% - Bkotoo8% - Disney Encanto8% - Open — no brand owns it (9 brands, 15%)
## **encanto costume for girls demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/encanto-costume-for-girls/trend)
## **Top encanto costume for girls search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **encanto dress**48K/yr-23.8%0.9% conv. - **mirabel dress**17K/yr+36.8%1.4% conv. - **mirabel costume for girls**36K/yr-54.7%0.8% conv. - **encanto costume**23K/yr-20.3%0.3% conv. - **encanto clothes**5K/yr-30.6%0.2% conv. - **encanto dress toddler**4K/yr-27.3%1.1% conv. - **mirabel costume**7K/yr-8.5%1.5% conv. - **encanto dress up**5K/yr-43.3%1.0% conv. - **encanto costumes**5K/yr-18.8%0.0% conv. - **encanto costume for girls**23K/yr-73.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/encanto-costume-for-girls/search-terms)
## **Top encanto costume for girls products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8958%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Mirabel B 3-4 Years)**Yipkorra**$19.37**4.7★1,262 rev](https://www.amazon.com/dp/B0B151LPC2) [2**Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 4T**Disney**$22.08**4.8★21,893 rev](https://www.amazon.com/dp/B0B98RJ927) [3**DYJJKM Mirabel Costume for Girls Magic Family Dress Cosplay Princess Halloween Party Outfit (Blue 4-5 Year)**DYJJKM**$18.24**4.8★499 rev](https://www.amazon.com/dp/B0BK76G23N) [4**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.55**4.7★154 rev](https://www.amazon.com/dp/B0BLS6CZTF) [5**Disney Encanto Mirabel Dress Costume for Girls Ages 3 and up Outfit Fits Children Sizes 4-6X**Disney Encanto**$13.70**4.6★1,494 rev](https://www.amazon.com/dp/B07KXJ3LLX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X**Disney**$17.38**1 rev10mo ago](https://www.amazon.com/dp/B0FP47KYGJ) [**Arvilhill Man Green Bruno Poncho Costume Adult Halloween Cloak Cape Outfit Cartoon Encant Knitted Robe Dress Up XL**Arvilhill**$40.43**48 rev11mo ago](https://www.amazon.com/dp/B0FDQVL48R) [**Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6**Disney Store**$29.46**23 rev2y ago](https://www.amazon.com/dp/B0CGFZVT58) [**Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US**Disney**$16.13**8 rev3y ago](https://www.amazon.com/dp/B0BW6KLQFQ) [**Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)**Little Adventures**$39.43**65 rev3y ago](https://www.amazon.com/dp/B0BT2V69RF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6**Disney Store**$29.46**4.9★**▲ 259%**](https://www.amazon.com/dp/B0CGFZVT58) [**Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)**Little Adventures**$39.43**5.0★**▲ 247%**](https://www.amazon.com/dp/B0BT2V69RF) [**LZH Mirabel Isabela Shoes for Girls Halloween Dress Up Comfortable Mary-Jane Ballet Pumps Flats**LZH**$14.59**4.6★**▲ 243%**](https://www.amazon.com/dp/B0B1H1B2H9) [**PAINEOMN Halloween Costume Adult Green Cloak Cape Poncho Madrigal Cosplay Costume Halloween Suit Outfit Dress up for Men Women L**PAINEOMN**$25.52**4.6★**▲ 238%**](https://www.amazon.com/dp/B09TP5SCNT) [**Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X**Disney**$17.38**5.0★**▲ 224%**](https://www.amazon.com/dp/B0FP47KYGJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about encanto costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Size fits perfectly”*
**Comfort-Overall**14%
*“Cute and comfy”*
**Quality-Overall**13%
*“Well made and cute costume”*
**Soft Feel**12%
*“Definitely so soft its comfortable to sleep in”*
**Value For Money**7%
*“Reasonable price, exactly what was expected”*
**Fun/Entertainment Experience**5%
*“Perfect for Halloween or Dress-Up Play”*
**Durability**5%
*“durable”*
**Material Quality**3%
*“material seems pretty durable”*
**Exercise/Sports Suitability**2%
*“But it's perfect for dress up”*
**Color**1%
*“has great color”*
### **What buyers complain about **
**Size-Overall**43%
*“It does run a little big”*
**Assembly/Installation**11%
*“It's crazy that it's delivered unassembled”*
**Material Quality**9%
*“Cheap Material”*
**Ease Of Use**6%
*“Head opening difficult to pull over child's head”*
**Durability**3%
*“The glasses unfortunately broke after a few months”*
### **Top return reasons **
**Size-Overall**61%
**Material Quality**9%
**Length**7%
**Quality-Overall**4%
**Feet Fit**3%
**Advertised Vs Actual Product**3%
**Comfort-Overall**2%
**Value For Money**2%
**Thin**1%
**Product Condition**1%
## **Common encanto costume for girls questions**
- **Is encanto costume for girls profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the encanto costume for girls niche?**
- 15 brands and 51 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in encanto costume for girls?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Material Quality. The return rate is 4.9%.
- **When does demand for encanto costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the encanto costume for girls niche?**
- Listings span $13.27–$40.43; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 3,691 reviews — the moat a new listing must climb.
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