---
title: "Embroidery Thread Kit — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/embroidery-thread-kit"
last_updated: "2026-08-12T07:54:01.998Z"
locale: en
meta:
description: "Amazon product research for embroidery thread kit: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for embroidery thread kit: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Embroidery Thread Kit — $6K/mo Amazon US Product Research"
---
# **Embroidery Thread Kit**
**Skip it**
Soft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 15Conversion 59Competition 58Returns 92Price range 76Avg price 87Brand share 64Review moat 39Quality gap 21
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.68–$44.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,610.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 76K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
## **Is embroidery thread kit profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, embroidery thread kit is a $76K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery thread kit market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$99K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition: brands, sellers & click share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- QCZKB26% - PAXCOO13% - YITOHOP12% - XLSFPY9% - Huacan7% - INSCRAFT5%
## **embroidery thread kit demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/embroidery-thread-kit/trend)
## **Top embroidery thread kit products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.40**4.8★192 rev](https://www.amazon.com/dp/B0F9NKM4HX) [2**YITOHOP 200pcs+ Embroidery Floss kit Friendship Bracelet String Kit with Organizer Box-Included 100pcs Friendship Bracelet Floss Thread Cross Stitch Kits Xmas Gifts**YITOHOP**$21.91**4.8★2,699 rev](https://www.amazon.com/dp/B07ZVL2FFK) [3**Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**XLSFPY**$6.07**4.7★6,811 rev](https://www.amazon.com/dp/B07YFBRZ3J) [4**PAXCOO 276 Pack Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with 66 Pcs Embroidery Accessories and 4-Tier Transparent Embroidery Thread Storage Organizer Box**PAXCOO**$28.32**4.7★173 rev](https://www.amazon.com/dp/B0DYDMTW42) [5**Huacan Embroidery Floss Kit with Storage Box 36 Colors Stitching Threads Sewing Kits 53 Pcs DIY Cross Stitch Accessories Set for Adults Beginner**Huacan**$10.20**4.5★45 rev](https://www.amazon.com/dp/B0DQC2782N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.32**7,292 rev7mo ago](https://www.amazon.com/dp/B0G4CNKBT8) [**QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit**QCZKB**$10.33**42 rev9mo ago](https://www.amazon.com/dp/B0FR96H3N2) [**Embroidery Floss & Bracelet String Thread with Organizer Storage Box 108 Colors Cross Stitch Threads Set**LE PAON**$14.96**38 rev1y ago](https://www.amazon.com/dp/B0FD346J2W) [**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.40**192 rev1y ago](https://www.amazon.com/dp/B0F9NKM4HX) [**Huacan Embroidery Floss Kit with Storage Box 36 Colors Stitching Threads Sewing Kits 53 Pcs DIY Cross Stitch Accessories Set for Adults Beginner**Huacan**$10.20**45 rev1y ago](https://www.amazon.com/dp/B0DQC2782N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.32**4.7★**▲ 362%**](https://www.amazon.com/dp/B0G4CNKBT8) [**Athenas Elements 4 Tiers Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with Embroidery Accessories with Making Book Guide Storage Organizer Box**Athena's Elements**$23.68**4.3★**▲ 359%**](https://www.amazon.com/dp/B0BG5SJW9Q) [**QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit**QCZKB**$10.33**4.8★**▲ 222%**](https://www.amazon.com/dp/B0FR96H3N2) [**218pcs+ Embroidery Floss Cross Stitch Threads Bracelet String Kit with Organizer Storage Box-Included 110pcs Friendship Bracelet Craft Floss 100pcs More Cross Stitch Tools Embroidery Kit for beginners**colored bird**$16.88**4.5★**▲ 171%**](https://www.amazon.com/dp/B08KZ9JL8M) [**Friendship Bracelet Kit Embroidery Floss**QCZKB**$15.28**4.7★**▲ 118%**](https://www.amazon.com/dp/B07W2WGXF3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about embroidery thread kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Colors are bright”*
**Quality-Overall**18%
*“Good quality and arrived quickly”*
**Value For Money**13%
*“Excellent value”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Soft Feel**3%
*“They are soft”*
**Ease Of Use**3%
*“easy to use”*
**Embellishment/Embroidery Quality**2%
*“Pretty standard, good embroidery thread”*
**Stitch/Finish/Polish**2%
*“Good thickness for cross stitching”*
**Fun/Entertainment Experience**1%
*“Fun kit”*
**Storage Capacity**1%
*“also nice storage box”*
### **What buyers complain about **
**Color**12%
*“Colors are off”*
**Quality-Overall**12%
*“AWFUL quality”*
**Durability**7%
*“Breaks easily”*
**Size-Overall**7%
*“Poorly sized needles”*
**Thickness**5%
*“the strands are very thin you need to double up to get a normal two strand thickness”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Adhesion/Stickiness**4%
*“Some adhesive got off the stickers”*
**Material Quality**3%
*“Most likely 100% polyester or a very high blend”*
**Strength**3%
*“Some things are extremely cheap and flimsy”*
**Ease Of Use**3%
*“difficult to work with”*
### **Top return reasons **
**Color**24%
**Value For Money**15%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Display Colors**6%
**Material Quality**3%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Defective Material/Parts**3%
## **Common embroidery thread kit questions**
- **Is embroidery thread kit profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the embroidery thread kit niche?**
- 18 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in embroidery thread kit?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 1.1%.
- **When does demand for embroidery thread kit peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the embroidery thread kit niche?**
- Listings span $5.68–$44.80; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.
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