---
title: "Elena of Avalor — $764/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/elena-of-avalor"
last_updated: "2026-08-12T08:03:07.186Z"
locale: en
meta:
description: "Amazon product research for elena of avalor: $764/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for elena of avalor: $764/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Elena of Avalor — $764/mo Amazon US Product Research (2026)"
---
# **Elena of Avalor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 7Competition 3Returns 52Price range 82Avg price 84Brand share 0Review moat 97Quality gap 42
**Review moat**
**Incredible****61.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.94–$50.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$9K**
$9K/yr · 94K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is elena of avalor profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, elena of avalor is a $9K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elena of avalor market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$23K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#3,747**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Disney66% - Elena of Avalor18% - Waruila8% - JMTEEA4% - Spinbrush3% - Open — no brand owns it (0%)
## **elena of avalor demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/elena-of-avalor/trend)
## **Top elena of avalor search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **elena of avalor**48K/yr-2.5%0.2% conv. - **elena of avalor toys**21K/yr-16.8%0.4% conv. - **elena of avalor doll**17K/yr+0.8%0.3% conv. - **princess elena**6K/yr-29.7%0.3% conv. - **elana of avalor**3K/yr+34.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/elena-of-avalor/search-terms)
## **Top elena of avalor products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$2K40%$4K60%$5K80%$7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**4.5★105 rev](https://www.amazon.com/dp/B07H3XL3QY) [2**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**4.5★78 rev](https://www.amazon.com/dp/B01NAZBS59) [3**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**4.4★51 rev](https://www.amazon.com/dp/B07MX1NB8F) [4**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**4.5★61 rev](https://www.amazon.com/dp/B09RZDLRBQ) [5**Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory**Disney**$12.74**5.0★12 rev](https://www.amazon.com/dp/B00LM2LTKA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**61 rev4y ago](https://www.amazon.com/dp/B09RZDLRBQ) [**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**51 rev7y ago](https://www.amazon.com/dp/B07MX1NB8F) [**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**105 rev7y ago](https://www.amazon.com/dp/B07H3XL3QY) [**Arm & Hammer Kids Spinbrush Elena of Avalor Powered Toothbrush 1 Count**Spinbrush**$10.50**60 rev8y ago](https://www.amazon.com/dp/B078J7L1HY) [**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**78 rev9y ago](https://www.amazon.com/dp/B01NAZBS59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**4.4★**▲ 151%**](https://www.amazon.com/dp/B07MX1NB8F) [**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**4.5★**▲ 40%**](https://www.amazon.com/dp/B07H3XL3QY) [**Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory**Disney**$12.74**5.0★**— 4%**](https://www.amazon.com/dp/B00LM2LTKA) [**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**4.5★**▼ 42%**](https://www.amazon.com/dp/B09RZDLRBQ) [**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**4.5★**▼ 47%**](https://www.amazon.com/dp/B01NAZBS59)
**~~View all trending →~~**
## **What reviews say buyers love and hate about elena of avalor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Material Quality**100%
*“The headband is made of metal, not plastic”*
### **What buyers complain about **
**Quality-Overall**33%
*“This is very cheaply made”*
**Gifting Purpose**33%
*“Plus it didnt arrive when it was supposed to be here. It was for a birthday gift. Extremely disappointed.”*
**Value For Money**33%
*“Dont buy not worth the money”*
### **Top return reasons **
**Size-Overall**39%
**Battery Life**18%
**Functionality-Overall**11%
**Color**7%
**Add-Ons/Attachments**7%
**Comfort-Overall**7%
**Value For Money**7%
**Weight Heavy**4%
## **Common elena of avalor questions**
- **Is elena of avalor profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 6 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (27/100).
- **How competitive is the elena of avalor niche?**
- 5 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elena of avalor?**
- Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Value For Money. The return rate is 2.9%.
- **When does demand for elena of avalor peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the elena of avalor niche?**
- Listings span $7.94–$50.27; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.
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