---
title: "Eddie Bauer Womens Jacket — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/eddie-bauer-womens-jacket"
last_updated: "2026-08-12T03:03:37.133Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 137K searches/yr · $63.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 137K searches/yr · $63.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eddie Bauer Womens Jacket — $0/yr Amazon US Niche (2026) - Flapen"
---
# **eddie bauer womens jacket**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 88Returns 0Price range 61Avg price 88Brand share 16Review moat 41Quality gap 40
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$63.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$24.95–$147.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,424.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 137K searches
**Growth**
**Bad****-82.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****16.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, eddie bauer womens jacket is a $0/yr Amazon United States market (137K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eddie bauer womens jacket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#834**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **47%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 58%
**Open market**
**5%**
- Eddie Bauer60% - 33,000ft20% - Outdoor Ventures8% - Columbia4% - Reebok2% - G Gradual1% - Open — no brand owns it (10 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -82.4% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 21.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/eddie-bauer-womens-jacket/trend)
## **Top eddie bauer womens jacket search terms**
- **eddie bauer womens jacket**87K/yr-86.4%0.1% conv. - **eddie bauer jackets for women**18K/yr-39.5%0.1% conv. - **eddie bauer puffer jacket womens**8K/yr-76.0%0.0% conv. - **womens eddie bauer jacket**4K/yr-73.7%0.0% conv. - **eddie bauer winter coats for women**11K/yr-90.1%0.0% conv. - **eddie bauer womens coat**9K/yr-87.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/eddie-bauer-womens-jacket/search-terms)
## **Top eddie bauer womens jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eddie Bauer Womens Port Townsend Waterproof Rain Jacket Waterproof Sprig Medium**Eddie Bauer**$55.70**4.3★31 rev](https://www.amazon.com/dp/B0973H5TQV) [2**33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking**33,000ft**$51.87**4.7★3,609 rev](https://www.amazon.com/dp/B09H354777) [3**Eddie Bauer Womens CirrusLite Down Jacket Black Recycled Large**Eddie Bauer**$65.62**4.4★1,909 rev](https://www.amazon.com/dp/B0B9G9M369) [4**Eddie Bauer CHARLY JACKET**Eddie Bauer**$84.54**4.7★122 rev](https://www.amazon.com/dp/B0BKVXCF25) [5**Eddie Bauer Womens Cloud Cap Stretch 2.0 Parka Dk Plum Medium**Eddie Bauer**$76.98**4.4★46 rev](https://www.amazon.com/dp/B07VQHWH2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eddie Bauer Womens CirrusLite Down Jacket Pumice Large**Eddie Bauer**$89.65**1,909 rev1y ago](https://www.amazon.com/dp/B0DH4HBBKF) [**33 000ft Womens Hooded Packable Puffer Jacket Lightweight Warm Puffy Quilted Winter Coat**33,000ft**$51.61**255 rev2y ago](https://www.amazon.com/dp/B0D797HQ7L) [**Eddie Bauer CHARLY JACKET**Eddie Bauer**$84.54**122 rev2y ago](https://www.amazon.com/dp/B0BKVXCF25) [**Eddie Bauer WP CHARLY PARKA**Eddie Bauer**$82.10**1 rev2y ago](https://www.amazon.com/dp/B0CDBLG441) [**Eddie Bauer Womens CirrusLite Down Parka Bronze Medium**Eddie Bauer**$97.51**176 rev2y ago](https://www.amazon.com/dp/B0CDBM1JNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eddie Bauer Womens CirrusLite Down Jacket Pumice Large**Eddie Bauer**$89.65**4.4★**▲ 220%**](https://www.amazon.com/dp/B0DH4HBBKF) [**Eddie Bauer Womens Rainfoil Packable Jacket Blue Haze Recycled Medium**Eddie Bauer**$61.88**4.7★**▲ 171%**](https://www.amazon.com/dp/B0BRPW22G6) [**33 000ft Womens Lightweight Softshell Jacket Fleece Lined Windbreaker Waterproof Warm Jacket for Running Golf Hiking**33,000ft**$42.71**4.6★**▲ 156%**](https://www.amazon.com/dp/B0C6G99422) [**Eddie Bauer Womens Cirruslite Down Parka Lt Gray Recycled X-Large**Eddie Bauer**$71.71**4.4★**▲ 152%**](https://www.amazon.com/dp/B0B9G8SC5R) [**Outdoor Ventures Womens Softshell Jacket with Hood Fleece Lined Warm Lightweight Waterproof Insulated Windbreaker**Outdoor Ventures**$50.80**4.7★**▲ 150%**](https://www.amazon.com/dp/B0C8HZK3RN)
**~~View all trending →~~**
## **What buyers say about eddie bauer womens jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“I find the fit to be flattering”*
**Warmth**14%
*“Very warm”*
**Quality-Overall**11%
*“Excellent quality”*
**Weather Proof**6%
*“Good for winter”*
**Weight Light**6%
*“Great lightweight jacket”*
**Comfort-Overall**5%
*“Very comfortable”*
**Water Resistance**5%
*“it is waterproof”*
**Color**3%
*“Cute color”*
**Advertised Vs Actual Product**3%
*“Product is accurate with description”*
**Value For Money**2%
*“Awesome coat for the price; great value”*
### **What buyers complain about **
**Size-Overall**19%
*“didnt love the fit”*
**Zipper Quality**8%
*“The zipper pieces broke off”*
**Color**7%
*“The color is off”*
**Durability**5%
*“barely even lasted a month”*
**Water Resistance**4%
*“NOT Waterproof”*
**Shape/Style**3%
*“our teen did not like the feel or look”*
**Advertised Vs Actual Product**3%
*“Doesnt show that in any of the pictures”*
**Sleeve Fit**2%
*“sleeves a little long”*
**Quality-Overall**2%
*“No quality control”*
**Value For Money**2%
*“Very disappointed for how expensive this coat is”*
### **Top return reasons **
**Size-Overall**52%
**Chest Fit**6%
**Sleeve Fit**5%
**Color**5%
**Shoulder Fit**3%
**Material Quality**3%
**Waist Fit**3%
**Length**3%
**Weight Heavy**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is eddie bauer womens jacket profitable to sell on Amazon United States?**
- The niche generates $0/yr across 87 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -82.4%. Flapen's verdict: Skip it (28/100).
- **How competitive is the eddie bauer womens jacket niche?**
- 16 brands and 94 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in eddie bauer womens jacket?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Color. The return rate is 16.5% — above our launch gate.
- **When does demand for eddie bauer womens jacket peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 21.6× the quietest.
- **What does it cost to enter the eddie bauer womens jacket niche?**
- Listings span $24.95–$147.24; the average listing price is $63.92 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.
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