---
title: "Edc Wallet — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/edc-wallet"
last_updated: "2026-08-12T03:00:55.004Z"
locale: en
meta:
description: "Niche score 44/100 · $65K/yr market · 248K searches/yr · $19.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $65K/yr market · 248K searches/yr · $19.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Edc Wallet — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **edc wallet**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 22Conversion 17Competition 83Returns 33Price range 86Avg price 87Brand share 76Review moat 17Quality gap 40
**Avg price**
**Great****$19.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.88–$91.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****19,617.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$65K**
$65K/yr · 248K searches
According to Flapen's Amazon United States niche tracking, edc wallet is a $65K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **edc wallet market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$99K–$119K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**36%**
- Travelambo33% - Buffway7% - furid7% - Vaultskin6% - ZALVEX6% - Oak Leathers5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/edc-wallet/trend)
## **Top edc wallet search terms**
- **leather card holder**110K/yr+5.2%0.5% conv. - **travelambo wallet**19K/yr+23.3%2.6% conv. - **card holder leather**20K/yr+1.7%0.3% conv. - **travelambo**17K/yr-0.2%2.3% conv. - **samsung wallet**14K/yr+4.5%0.4% conv. - **travelambo slim wallet**31K/yr-65.8%4.8% conv. - **leather credit card holder for men**13K/yr-20.7%1.1% conv. - **leather card holder wallet**6K/yr+19.2%0.4% conv. - **pop up card holder**7K/yr-12.6%0.8% conv. - **travel lambo wallet**6K/yr-8.3%3.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/edc-wallet/search-terms)
## **Top edc wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Travelambo Slim Wallet Front Pocket Minimalist Leather RFID Blocking Medium Size**Travelambo**$9.35**4.5★59,393 rev](https://www.amazon.com/dp/B073D2J5ZS) [2**Vaultskin MOORGATE Slim Card Holder Minimalist Leather Wallet with RFID Blocking Front Pocket Credit Card Case for Men & Women (Hunter Green)**Vaultskin**$23.74**4.5★578 rev](https://www.amazon.com/dp/B0CP444SR4) [3**M-Plateau Super Slim Genuine Leather Credit Card Wallet**M-Plateau**$6.96**4.5★247 rev](https://www.amazon.com/dp/B0D83DX7X4) [4**Travelambo Slim Minimalist Wallet for Men RFID Blocking Credit Card Holder Front Pocket ID Card Case Gifts for Men Husband Boyfriend Teenage**Travelambo**$8.47**4.6★14,033 rev](https://www.amazon.com/dp/B073CZ5275) [5**Travelambo 100% Genuine Leather Wallet for Men and Women Slim Minimalist RFID Blocking Front Pocket Credit Card Holder with Gift Box**Travelambo**$14.57**4.6★9,382 rev](https://www.amazon.com/dp/B09VXVTBBN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**furid Slim Genuine Leather Wallet: Minimalist RFID Small Card Wallet for Men with ID Window - Front Pocket Comfortable Fit - 0.11-inch Ultra Thin Credit Card Holder for Mens Gift**furid**$9.27**226 rev4mo ago](https://www.amazon.com/dp/B0GT9BP5YY) [**GAOCHALE Men Wallet for Samsung Smarttag2 with Money Clip Pop up Card Holder Compatible with Samsung Tag RFID Blocking Wallet for Men 10-14 Card Capacity | ID Window(Carbon)**GAOCHALE**$31.52**51 rev5mo ago](https://www.amazon.com/dp/B0GJS5DH85) [**GAOCHALE Mens Wallet for Samsung Smarttag2 Pop up Card Holder Compatible with Samsung Tag RFID Blocking Wallet for Men 10-14 Card Capacity | ID Window | Cash Slot(Carbon)(Smarttag2 Not Included)**GAOCHALE**$34.38**132 rev8mo ago](https://www.amazon.com/dp/B0G1KRMRXK) [**furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet**furid**$37.44**789 rev8mo ago](https://www.amazon.com/dp/B0FZSS1FT4) [**Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men**ZALVEX**$10.80**2,324 rev10mo ago](https://www.amazon.com/dp/B0FPQ5H6BT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**furid Slim Genuine Leather Wallet: Minimalist RFID Small Card Wallet for Men with ID Window - Front Pocket Comfortable Fit - 0.11-inch Ultra Thin Credit Card Holder for Mens Gift**furid**$9.27**4.5★**▲ 184%**](https://www.amazon.com/dp/B0GT9BP5YY) [**GAOCHALE Men Wallet for Samsung Smarttag2 with Money Clip Pop up Card Holder Compatible with Samsung Tag RFID Blocking Wallet for Men 10-14 Card Capacity | ID Window(Carbon)**GAOCHALE**$31.52**4.2★**▲ 168%**](https://www.amazon.com/dp/B0GJS5DH85) [**Buffway Slim Minimalist Front Pocket RFID Blocking Leather Wallets for Men and Women - Carbon Fiber Black**Buffway**$15.55**4.6★**▲ 128%**](https://www.amazon.com/dp/B07SVPD6PX) [**furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet**furid**$37.44**4.4★**▲ 120%**](https://www.amazon.com/dp/B0FZSS1FT4) [**Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men**ZALVEX**$10.80**4.5★**▲ 117%**](https://www.amazon.com/dp/B0FPQ5H6BT)
**~~View all trending →~~**
## **What buyers say about edc wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality wallet”*
**Pockets/Compartments**12%
*“Plenty of slots”*
**Value For Money**8%
*“Great deal”*
**Size-Overall**7%
*“its a snug fit”*
**Advertised Vs Actual Product**6%
*“Exactly what I ordered”*
**Design-Overall**5%
*“well constructed”*
**Ease Of Use**5%
*“Easy to carry”*
**Durability**5%
*“The material feels durable”*
**Storage Capacity**4%
*“Good storage”*
**Leather Quality**4%
*“High quality leather”*
### **What buyers complain about **
**Size-Overall**14%
*“Bigger than expected”*
**Durability**14%
*“Falling Apart”*
**Quality-Overall**8%
*“Poor Quality”*
**Thickness**5%
*“A bit thicker than I had hoped”*
**Ease Of Use**4%
*“Difficult to use”*
**Leather Quality**4%
*“NOT leather”*
**Weight Heavy**3%
*“heavier than I expected.”*
**Value For Money**3%
*“Overpriced”*
**Pockets/Compartments**3%
*“may slide out of pocket”*
**Strength**2%
*“Not as sturdy as I had hoped”*
### **Top return reasons **
**Size-Overall**43%
**Weight Heavy**7%
**Advertised Vs Actual Product**7%
**Pockets/Compartments**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Shape/Style**3%
**Material Quality**3%
**Thin**2%
**Width**2%
## **Common questions**
- **Is edc wallet profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 51 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the edc wallet niche?**
- 28 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in edc wallet?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.4%.
- **When does demand for edc wallet peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the edc wallet niche?**
- Listings span $4.88–$91.14; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 19,617 reviews — the moat a new listing must climb.
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