---
title: "Dumbo — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dumbo"
last_updated: "2026-08-12T01:51:13.373Z"
locale: en
meta:
description: "Niche score 45/100 · $33K/yr market · 196K searches/yr · $26.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $33K/yr market · 196K searches/yr · $26.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dumbo — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **dumbo**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 21Conversion 8Competition 72Returns 80Price range 76Avg price 95Brand share 77Review moat 47Quality gap 22
**Avg price**
**Incredible****$26.00**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.76–$116.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,826.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 196K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dumbo is a $33K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dumbo market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$78K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#9,666**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**151**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**35%**
- Loungefly15% - Disney14% - Bioworld12% - Ty9% - Disney Store7% - COSUSKET7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dumbo/trend)
## **Top dumbo search terms**
- **dumbo**167K/yr-6.7%0.7% conv. - **disney dumbo**9K/yr-9.5%0.7% conv. - **dumbo toys**8K/yr-14.8%0.9% conv. - **dumbo keychain**6K/yr-17.7%0.7% conv. - **dumbo toy**5K/yr-13.1%1.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dumbo/search-terms)
## **Top dumbo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9956%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Loungefly Disney Dumbo Star of the Show Mini Backpack**Loungefly**$65.47**4.9★325 rev](https://www.amazon.com/dp/B07ZWJ1TBP) [2**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0.0★0 rev](https://www.amazon.com/dp/B0GD14TBY6) [3**Ty Beanie Baby - Dumbo The Elephant - 6**Ty**$12.23**4.8★1,300 rev](https://www.amazon.com/dp/B07TH9X9VD) [4**Disney Store Official Dumbo Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Floppy Oversized Ears Disney Plushy Suitable for All Ages**Disney Store**$27.45**4.9★10,706 rev](https://www.amazon.com/dp/B0BL8PZCFJ) [5**COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume**COSUSKET**$26.71**4.7★8,971 rev](https://www.amazon.com/dp/B097ZK6WTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope**Lovepop**$14.97**1,043 rev4mo ago](https://www.amazon.com/dp/B0GQR6ZMZB) [**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0 rev6mo ago](https://www.amazon.com/dp/B0GD14TBY6) [**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large**Bioworld**$24.98**0 rev6mo ago](https://www.amazon.com/dp/B0GD13845K) [**Disney Store Official My First Dumbo 2026 Plush - Stuffed Animals for Babies with Embroidered Features & Detailed Sculpting - Super Soft & Huggable Design - Cute Plushies for Baby - 11 Inches**Disney Store**$24.95**8 rev6mo ago](https://www.amazon.com/dp/B0G76MXC7Y) [**MINISO Disney Dumbo Plush 14 Cherry Season Series Elephant Stuffed Animal Lying Pose Dolls Dumbo Toy Ultra-Soft Rebound Hugging Pillow for Home Decor Birthday Gifts (Blue)**MINISO**$28.43**7 rev8mo ago](https://www.amazon.com/dp/B0FXRB722Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0.0★**▲ 220%**](https://www.amazon.com/dp/B0GD14TBY6) [**Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope**Lovepop**$14.97**4.8★**▲ 218%**](https://www.amazon.com/dp/B0GQR6ZMZB) [**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large**Bioworld**$24.98**0.0★**▲ 218%**](https://www.amazon.com/dp/B0GD13845K) [**Disney Classics Baby Boys Graphic 5-Pack Short Sleeve Creepers with Snap Closure Blue Red 3-6 Months**Disney**$29.35**4.8★**▲ 212%**](https://www.amazon.com/dp/B09H7PJNMX) [**COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume**COSUSKET**$27.43**4.7★**▲ 209%**](https://www.amazon.com/dp/B0DH3HK93B)
**~~View all trending →~~**
## **What buyers say about dumbo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Soft and cuddly”*
**Quality-Overall**18%
*“Beautifully made”*
**Size-Overall**13%
*“Fits”*
**Gifting Purpose**10%
*“Gift”*
**Comfort-Overall**5%
*“comfortable”*
**Advertised Vs Actual Product**5%
*“Product was exactly as described”*
**Design-Overall**4%
*“Amazing build”*
**Collectibles**4%
*“She added it to her collection”*
**Weight Light**3%
*“very light weight”*
**Value For Money**2%
*“was surprised at the lower price”*
### **What buyers complain about **
**Size-Overall**29%
*“larger than expected”*
**Color**11%
*“Grayish Eeyore, less blue”*
**Durability**8%
*“did lose color after about a week or two on my keychain”*
**Product Condition**6%
*“Item wasn't new”*
**Strap/String Quality**5%
*“even the hand strap was sewn on crooked”*
**Weight Heavy**3%
*“Heavier than I thought it would be”*
**Stretchability/Expandability/Elasticity**3%
*“The straps dont stretch enough its clearly just for toddlers”*
**Value For Money**3%
*“This was overpriced and came late”*
**Gifting Purpose**3%
*“I tried cancelling this twice as I initially bought it as a gift for someone else”*
**Brightness/Shine/Glow**2%
*“The light blinks a bit fast”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**6%
**Stitch/Finish/Polish**4%
**Color**4%
**Print Quality**3%
**Defective Material/Parts**3%
**Zipper Quality**3%
**Material Quality**3%
## **Common questions**
- **Is dumbo profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 43 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dumbo niche?**
- 25 brands and 151 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in dumbo?**
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.7%.
- **When does demand for dumbo peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dumbo niche?**
- Listings span $5.76–$116.38; the average listing price is $26.00 (sweet spot $15–$100). The average incumbent carries 1,827 reviews — the moat a new listing must climb.
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