---
title: "Search terms — dresses - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dresses/search-terms"
last_updated: "2026-08-12T03:03:38.133Z"
locale: en
meta:
  description: "Niche score 61/100 · $10.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $10.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dresses - Flapen"
---

# **dresses**

**Worth a look**

Shows a $10.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 45Conversion 1Competition 98Returns 0Price range 10Avg price 95Brand share 95Review moat 46Quality gap 76

**Market size**

**Incredible****$10.5M**

$10.5M/yr · 239.7M searches

**Competition**

**Incredible****7%**

top-5 click share — an open shelf

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$36.38**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,923.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+16.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$8.21–$888.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****17.2%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms