---
title: "Drawstring Backpack — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/drawstring-backpack"
last_updated: "2026-08-12T01:50:48.795Z"
locale: en
meta:
description: "Niche score 57/100 · $1.6M/yr market · 3.2M searches/yr · $13.94 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.6M/yr market · 3.2M searches/yr · $13.94 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Drawstring Backpack — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **drawstring backpack**
**Launch it**
A $1.6M/yr market growing +38.9% this quarter with returns at 2.5% — clears our launch bar.
Market size 87Growth 62Conversion 44Competition 56Returns 62Price range 67Avg price 66Brand share 59Review moat 23Quality gap 24
**Market size**
**Great****$1.6M**
$1.6M/yr · 3.2M searches
**Price range**
**Good****$6.47–$32.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.94**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+38.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,336.66**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, drawstring backpack is a $1.6M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drawstring backpack market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**52**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**26%**
- adidas31% - HOLYLUCK20% - JELUTAR7% - WANDF6% - Grneric5% - Under Armour5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.9% search growth over the last 90 days.
200K150KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/drawstring-backpack/trend)
## **Top drawstring backpack search terms**
- **drawstring backpack**1.0M/yr+56.0%3.2% conv. - **drawstring bags**445K/yr+11.0%1.8% conv. - **drawstring bag**313K/yr+32.6%2.4% conv. - **adidas bag**202K/yr+16.7%0.3% conv. - **draw string back bag**178K/yr+10.8%3.6% conv. - **string bag**139K/yr+35.6%3.6% conv. - **string backpack**105K/yr+57.6%3.8% conv. - **cinch bag**101K/yr+58.4%2.9% conv. - **drawstring bags bulk**83K/yr+62.4%0.8% conv. - **small drawstring bags**95K/yr+10.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/drawstring-backpack/search-terms)
## **Top drawstring backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$157K20%$314K30%$470K40%$627K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack - black**HOLYLUCK**$9.35**4.7★15,253 rev](https://www.amazon.com/dp/B072PR2ND1) [2**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/2 OSFA**adidas**$13.98**4.8★32,112 rev](https://www.amazon.com/dp/B00GV47ZGQ) [3**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA**adidas**$14.00**4.8★32,112 rev](https://www.amazon.com/dp/B0748LLJBG) [4**JELUTAR Drawstring Backpack Gym Bag with Shoes Compartment for Soccer Basketball Swim Water-Resistant String Backpack Beach Cinch for Women Men**JELUTAR**$12.76**4.5★851 rev](https://www.amazon.com/dp/B0DYJRHJ79) [5**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA**adidas**$14.21**4.8★32,112 rev](https://www.amazon.com/dp/B0DHSZTW17)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women**YEVOPOU**$10.30**109 rev6mo ago](https://www.amazon.com/dp/B0G4CCXPGZ) [**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA**adidas**$15.55**32,112 rev7mo ago](https://www.amazon.com/dp/B0F3QY94FD) [**Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Pink**Amazon Basics**$11.58**225 rev10mo ago](https://www.amazon.com/dp/B0DRTYXF57) [**TILYMOL Drawstring Backpack Gym Bag - String Gym Bag for Men & Women Lightweight Cinch Sports Sackpack for Beach Travel Yoga Swimming Black**TILYMOL**$6.87**370 rev10mo ago](https://www.amazon.com/dp/B081V1WV14) [**HOHOM Mesh Swim Bag Beach Drawstring Backpack Waterproof Gym Bags for Women and Men Large Pool Bag Swimming Gear for Swimmers**HOHOM**$9.42**541 rev1y ago](https://www.amazon.com/dp/B0DRRJMVT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA**adidas**$15.55**4.8★**▲ 76%**](https://www.amazon.com/dp/B0F3QY94FD) [**YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women**YEVOPOU**$10.30**4.1★**▲ 72%**](https://www.amazon.com/dp/B0G4CCXPGZ) [**HOHOM Mesh Swim Bag Beach Drawstring Backpack Waterproof Gym Bags for Women and Men Large Pool Bag Swimming Gear for Swimmers**HOHOM**$9.42**4.4★**▲ 68%**](https://www.amazon.com/dp/B0DRRJMVT5) [**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA**adidas**$14.21**4.8★**▲ 64%**](https://www.amazon.com/dp/B0DHSZTW17) [**WANDF Drawstring Backpack Gym Sackpack for Sports (Black)**WANDF**$8.41**4.6★**▲ 51%**](https://www.amazon.com/dp/B086QRXWJZ)
**~~View all trending →~~**
## **What buyers say about drawstring backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality, arrived quickly”*
**Value For Money**11%
*“Good deal”*
**Size-Overall**10%
*“The truth is that I love the size”*
**Durability**7%
*“Durable and comfortable”*
**Pockets/Compartments**7%
*“Pockets are of good size and useful”*
**Exercise/Sports Suitability**6%
*“Great for sporting equipment”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Material Quality**4%
*“Sturdy material”*
**Weight Light**4%
*“the bag is impressively lightweight”*
**Storage Capacity**3%
*“Lots of room”*
### **What buyers complain about **
**Strap/String Quality**15%
*“Uncomfortable straps”*
**Size-Overall**10%
*“A bit larger than I expected”*
**Quality-Overall**10%
*“Backpack is not good Quality”*
**Durability**9%
*“Broke quickly”*
**Zipper Quality**4%
*“the zipper part seems like its going to break easily”*
**Material Quality**3%
*“Very cheap material”*
**Smell**3%
*“the bag arrived with a slight odor”*
**Pockets/Compartments**3%
*“The pocket to put stuff is only about half the size of the bacpack”*
**Thickness**2%
*“the material is thicker”*
**Stitch/Finish/Polish**2%
*“it didn't get finished being sewn”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**7%
**Strap/String Quality**7%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Quality-Overall**4%
**Color**2%
**Zipper Quality**2%
**Shape/Style**2%
**Thin**2%
## **Common questions**
- **Is drawstring backpack profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the drawstring backpack niche?**
- 17 brands and 52 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in drawstring backpack?**
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 2.5%.
- **When does demand for drawstring backpack peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the drawstring backpack niche?**
- Listings span $6.47–$32.00; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 8,337 reviews — the moat a new listing must climb.
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