---
title: "Dragonfly Necklace — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dragonfly-necklace"
last_updated: "2026-08-12T04:08:45.643Z"
locale: en
meta:
description: "Niche score 54/100 · $76K/yr market · 283K searches/yr · $16.76 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $76K/yr market · 283K searches/yr · $16.76 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dragonfly Necklace — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **dragonfly necklace**
**Worth a look**
Shows a thin review moat (355 avg reviews), but a small market ($76K/yr) keeps it on the watch list.
Market size 19Growth 56Conversion 20Competition 54Returns 78Price range 80Avg price 79Brand share 77Review moat 82Quality gap 52
**Review moat**
**Great****355.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.11–$48.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.76**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+29.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$76K**
$76K/yr · 283K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dragonfly necklace is a $76K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragonfly necklace market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#4,208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**37%**
- WPPHXY30% - GUOKE10% - Baydurcan8% - Hapour6% - Bjesinmo5% - Sureio4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dragonfly-necklace/trend)
## **Top dragonfly necklace search terms**
- **dragonfly necklace**106K/yr+23.3%0.8% conv. - **dragonfly jewelry**48K/yr+41.1%0.2% conv. - **dragonfly jewelry for women**23K/yr+24.3%0.2% conv. - **dragonfly necklaces for women**21K/yr+37.4%0.9% conv. - **dragon fly necklace**14K/yr+24.2%0.9% conv. - **dragonfly pendant**14K/yr+20.6%0.4% conv. - **dragon fly necklace women**12K/yr+32.0%0.7% conv. - **dragon fly jewelry women**10K/yr+52.8%0.8% conv. - **gold dragonfly necklace**9K/yr+33.1%1.0% conv. - **sterling silver dragonfly necklace**9K/yr+19.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dragonfly-necklace/search-terms)
## **Top dragonfly necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WPPHXY 925 Sterling Silver Pendant Necklace Delicate Dragonfly Pendant Necklace Handmade Charms Necklace for Women Jewelry Gift**WPPHXY**$10.88**4.2★28 rev](https://www.amazon.com/dp/B0CKQM3ZCY) [2**GUOKE Dragonfly Necklaces for Women - 14K Gold Plated Gold Dragonfly Necklace Simple Dainty Jewelry for Women**GUOKE**$13.16**4.6★773 rev](https://www.amazon.com/dp/B0D8NWGCHR) [3**Baydurcan Dragonfly Necklace for Women Inspirational Gift Stainless Steel Adjustable Daily Wear**Baydurcan**$10.06**4.6★243 rev](https://www.amazon.com/dp/B0DZHD5WG5) [4**Sureio 6 Pieces Bohemian Dragonfly Necklace Bulk Bohemian Jewelry for Women Pendant Colorful Butterfly Necklace Vintage Multilayer Ethnic (Dragonfly)**Sureio**$9.95**4.6★818 rev](https://www.amazon.com/dp/B09QSBSWCR) [5**Lauren-Spencer Colorful Dragonfly Pendant Necklace Stainless Steel Gold Plated Necklace for Women Nature Inspired Fashion Accessory Gift (Style A)**Lauren-Spencer**$18.09**4.4★4 rev](https://www.amazon.com/dp/B0FS1JWRQ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bjesinmo Boho Pendant Necklace for Women Chunky Vintage Long Necklace with Dragonfly Charm Bohemian Funky Statement Jewelry**Bjesinmo**$8.69**1 rev7mo ago](https://www.amazon.com/dp/B0G7XYSJCR) [**Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings**Hapour**$12.64**142 rev8mo ago](https://www.amazon.com/dp/B0G13RRC5P) [**Lauren-Spencer Colorful Dragonfly Pendant Necklace Stainless Steel Gold Plated Necklace for Women Nature Inspired Fashion Accessory Gift (Style A)**Lauren-Spencer**$18.09**4 rev10mo ago](https://www.amazon.com/dp/B0FS1JWRQ7) [**Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings**Hapour**$12.51**142 rev11mo ago](https://www.amazon.com/dp/B0FMRRLYY1) [**Baydurcan Dragonfly Necklace for Women Inspirational Gift Stainless Steel Adjustable Daily Wear**Baydurcan**$10.06**243 rev1y ago](https://www.amazon.com/dp/B0DZHD5WG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Sterling Silver Multi-Colored Pressed Flower Heart Pendant Necklace 16**Amazon Essentials**$30.11**4.5★**▲ 192%**](https://www.amazon.com/dp/B002AQST50) [**Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings**Hapour**$12.64**4.1★**▲ 181%**](https://www.amazon.com/dp/B0G13RRC5P) [**Bjesinmo Boho Pendant Necklace for Women Chunky Vintage Long Necklace with Dragonfly Charm Bohemian Funky Statement Jewelry**Bjesinmo**$8.69**3.0★**▲ 168%**](https://www.amazon.com/dp/B0G7XYSJCR) [**Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings**Hapour**$12.51**4.1★**▲ 79%**](https://www.amazon.com/dp/B0FMRRLYY1) [**Lauren-Spencer Colorful Dragonfly Pendant Necklace Stainless Steel Gold Plated Necklace for Women Nature Inspired Fashion Accessory Gift (Style A)**Lauren-Spencer**$18.09**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FS1JWRQ7)
**~~View all trending →~~**
## **What buyers say about dragonfly necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“the great craftsmanship that was clearly used to make these”*
**Color**13%
*“So pretty”*
**Gifting Purpose**12%
*“Great Birthday Present”*
**Value For Money**10%
*“Overall, a lovely and affordable jewelry set”*
**Size-Overall**7%
*“The size is perfect”*
**Brightness/Shine/Glow**6%
*“Big size and very shiny to brighten any outfit”*
**Design-Overall**5%
*“Pretty Design and Nice Value for a Set”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Chain/Key Quality**4%
*“The chain's clasp is the best; it's easy to put on and take off”*
**Metal Authenticity**4%
*“Although gold plated, its still holding color and shine”*
### **What buyers complain about **
**Fastener Quality**25%
*“One of the clasps doesn't close :”*
**Chain/Key Quality**25%
*“A couple of my chains broke”*
**Durability**17%
*“My chain broke the first day wearing it”*
**Strength**6%
*“fragile, I bought this for my late wife's crypt”*
**Value For Money**4%
*“so naturally they are a bit cheap”*
**Quality-Overall**4%
*“Very cheaply made”*
**Size-Overall**4%
*“Chain is super small”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**11%
**Quality-Overall**9%
**Fastener Quality**7%
**Chain/Key Quality**6%
**Color**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Material Quality**2%
**Wrong Dimensions**2%
## **Common questions**
- **Is dragonfly necklace profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dragonfly necklace niche?**
- 20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in dragonfly necklace?**
- Top complaints mined from reviews: Fastener Quality, Chain/Key Quality, Durability. The return rate is 1.8%.
- **When does demand for dragonfly necklace peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the dragonfly necklace niche?**
- Listings span $7.11–$48.73; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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