---
title: "Dragon Ball Z Keychain — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dragon-ball-z-keychain"
last_updated: "2026-08-08T18:00:31.276Z"
locale: en
meta:
description: "Niche score 33/100 · $68K/yr market · 789K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $68K/yr market · 789K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dragon Ball Z Keychain — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **dragon ball z keychain**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 6Competition 73Returns 44Price range 35Avg price 83Brand share 4Review moat 63Quality gap 20
**Avg price**
**Great****$18.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****989.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.07–$247.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 789K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dragon ball z keychain is a $68K/yr Amazon United States market (789K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon ball z keychain market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#11,061**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**185**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**1%**
- Funko76% - Great Eastern Entertainment14% - POP MART3% - ABYSTYLE3% - DreamWater3% - LAEKOU1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -8.4% search growth over the last 90 days.
10K6KBlack Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dragon-ball-z-keychain/trend)
## **Top dragon ball z keychain search terms**
- **funko pop keychain**370K/yr-8.3%0.1% conv. - **funko keychain**131K/yr-10.6%0.2% conv. - **dragon ball z keychain**38K/yr-3.3%0.7% conv. - **dragon ball keychain**26K/yr-9.4%0.8% conv. - **funko pop keychain anime**23K/yr-6.0%0.1% conv. - **goku keychain**20K/yr-6.5%1.2% conv. - **funko pop keychains**27K/yr-35.4%0.1% conv. - **mini funko pop keychain**13K/yr+70.4%0.2% conv. - **dbz keychain**13K/yr-0.2%0.8% conv. - **keychain funko pop**16K/yr-23.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dragon-ball-z-keychain/search-terms)
## **Top dragon ball z keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Keychain: The Mandalorian - The Child**Funko**$12.45**4.8★6,100 rev](https://www.amazon.com/dp/B08S1BNL2S) [2**Funko Pop! Keychain: Star Wars - Darth Vader**Funko**$12.21**4.8★2,709 rev](https://www.amazon.com/dp/B08RZCDQS8) [3**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**4.7★208 rev](https://www.amazon.com/dp/B0CF5V1KVS) [4**FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK**Funko**$16.94**4.7★2,241 rev](https://www.amazon.com/dp/B07HB76X7Z) [5**GE Animation GE-82540 Dragon Ball Z Super Saiyan Goku Lanyard**Great Eastern Entertainment**$13.55**4.5★284 rev](https://www.amazon.com/dp/B008SYCSPU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**87 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [**Funko POP! Keychain: Marvel - Spider-Man - Marvel Comics Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Comic Books Fans - Backpack Decor**Funko**$15.75**3,697 rev1y ago](https://www.amazon.com/dp/B0CT4243GL) [**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**208 rev2y ago](https://www.amazon.com/dp/B0CF5V1KVS) [**Funko POP! Keychain: Star Wars Ahsoka - Thrawns Night Trooper Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor**Funko**$9.00**198 rev2y ago](https://www.amazon.com/dp/B0C6YTG5P1) [**Funko POP! Keychain: BTS - Jungkook - Jung Kook Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Music Fans - Backpack Decor**Funko**$22.24**195 rev2y ago](https://www.amazon.com/dp/B0BNLZMB82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★**▲ 135%**](https://www.amazon.com/dp/B0FJFSRVPF) [**Funko POP! Keychain: BTS - Jungkook - Jung Kook Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Music Fans - Backpack Decor**Funko**$22.24**4.8★**▲ 80%**](https://www.amazon.com/dp/B0BNLZMB82) [**Funko Pop! Keychain: The Mandalorian - The Child**Funko**$12.45**4.8★**▲ 77%**](https://www.amazon.com/dp/B08S1BNL2S) [**Great Eastern Animation Dragon Ball Super Battle of Gods Sd Majin Buu PVC Keychain**Great Eastern Entertainment**$9.71**4.6★**▲ 60%**](https://www.amazon.com/dp/B07F7WYBV9) [**Funko Pop! Keychain: Star Wars - Boba Fett**Funko**$9.59**4.8★**▲ 56%**](https://www.amazon.com/dp/B08RZGRLJF)
**~~View all trending →~~**
## **What buyers say about dragon ball z keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Nice detail”*
**Chain/Key Quality**13%
*“It looks so cute on my key chain”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Size-Overall**11%
*“Super cute and perfect size”*
**Gifting Purpose**11%
*“cute gift to give”*
**Value For Money**7%
*“great price”*
**Strength**6%
*“Holding up just great so far”*
**Durability**5%
*“Durable”*
**Weight Light**3%
*“Its lightweight, feels sturdy enough for everyday use, and gets compliments all the time because apparently tiny pink balloon dogs make people happy 💖🐶”*
**Portability**3%
*“It's a Funko POP you can easily carry”*
### **What buyers complain about **
**Durability**30%
*“Broke”*
**Size-Overall**23%
*“Bigger than expected”*
**Defective Material/Parts**9%
*“Arrived broken”*
**Strength**7%
*“Not very sturdy”*
**Value For Money**5%
*“Over priced,”*
**Material Quality**4%
*“Itty bitty made low quality just the cheapest looking plastic not even like how normal Funko pops are”*
**Weight Heavy**3%
*“It's bulky,”*
**Chain/Key Quality**2%
*“Mine broke off the chain in less than 2 days from just having it on my keychain”*
**Add-Ons/Attachments**1%
*“So tiny and broke in less than a day before it was even attached to anything”*
**Quality-Overall**1%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**13%
**Chain/Key Quality**12%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Quality-Overall**4%
**Product Condition**3%
**Durability**3%
**Shape/Style**3%
**Color**2%
## **Common questions**
- **Is dragon ball z keychain profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 47 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the dragon ball z keychain niche?**
- 7 brands and 185 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dragon ball z keychain?**
- Top complaints mined from reviews: Durability, Size-Overall, Defective Material/Parts. The return rate is 3.5%.
- **When does demand for dragon ball z keychain peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dragon ball z keychain niche?**
- Listings span $6.07–$247.86; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 989 reviews — the moat a new listing must climb.
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