---
title: "Down Vest Womens — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/down-vest-womens"
last_updated: "2026-08-12T01:52:33.724Z"
locale: en
meta:
description: "Niche score 39/100 · $24K/yr market · 191K searches/yr · $30.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $24K/yr market · 191K searches/yr · $30.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Down Vest Womens — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **down vest womens**
**Skip it**
Soft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 5Competition 96Returns 0Price range 63Avg price 95Brand share 82Review moat 39Quality gap 57
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$30.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.40–$141.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,615.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$24K**
$24K/yr · 191K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-80.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****16.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, down vest womens is a $24K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **down vest womens market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**54%**
Top 20: 81%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**43%**
- Fuinloth25% - YUCOLEN15% - Zeagoo5% - NY Threads4% - SweatyRocks4% - Dqbeng3%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -80.3% search growth over the last 90 days.
23K18KPrime Day '25Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 29.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/down-vest-womens/trend)
## **Top down vest womens search terms**
- **black cropped vest**13K/yr-61.4%0.5% conv. - **blue puffer vest**26K/yr-82.9%0.4% conv. - **crop puffer vest women**20K/yr-79.7%0.3% conv. - **crop puffer vest**12K/yr-74.1%0.3% conv. - **navy puffer vest women**16K/yr-82.7%0.6% conv. - **beige puffer vest women**7K/yr-59.8%0.2% conv. - **yellow puffer vest women**5K/yr-58.5%0.0% conv. - **blue puffer vest women**9K/yr-75.3%0.4% conv. - **navy blue puffer vest women**11K/yr-86.2%0.2% conv. - **royal blue puffer vest**11K/yr-89.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/down-vest-womens/search-terms)
## **Top down vest womens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4814%$9616%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Black M**Fuinloth**$33.95**4.6★3,271 rev](https://www.amazon.com/dp/B0B2NRXRG6) [2**Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Navy Blue M**Fuinloth**$33.43**4.6★3,271 rev](https://www.amazon.com/dp/B0B2NS7ZYY) [3**Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Black S**Fuinloth**$33.33**4.6★3,271 rev](https://www.amazon.com/dp/B0B2NRQ5C5) [4**Fengbay Puffer Vest Women Sleeveless Winter Clothing Puffy Cropped Quilted Vests Jacket Fall Outfits 2026 Trendy Womens Vest Top Crop Outerwear Black S**Fengbay**$30.77**4.6★401 rev](https://www.amazon.com/dp/B0C7T9QF1L) [5**YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Black**YUCOLEN**$28.49**4.7★83 rev](https://www.amazon.com/dp/B0FB3GRBP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TBMPOY Mens Lightweight Puffer Vest Outerwear Puffy Winter Warm Zipper Outdoor Sleeveless Jacket for Running Travel Navy XL**TBMPOY**$27.37**61 rev10mo ago](https://www.amazon.com/dp/B0FNCWCY5B) [**YUCOLEN Cropped Puffer Vest Sleeveless Zip Up Outerwear Warm Puffer Lightweight Fashion Stand-up Collar Down Vest with Pockets Black M**YUCOLEN**$31.36**49 rev11mo ago](https://www.amazon.com/dp/B0FLPTJT9F) [**Zeagoo Womens Quilted Vests Puffer Winter Lightweight Outerwear Sleeveless Zip Up Stand Collar Jacket With Pockets**Zeagoo**$25.89**205 rev1y ago](https://www.amazon.com/dp/B0FGHYSTDK) [**YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Black**YUCOLEN**$28.49**83 rev1y ago](https://www.amazon.com/dp/B0FB3GRBP6) [**YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat DarkBlue**YUCOLEN**$28.91**83 rev1y ago](https://www.amazon.com/dp/B0FB3HW5XX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fuinloth Womens Lightweight Warm Puffer Quilted Vest - 4-Pockets Stand Collar Zip Gilet Fall Winter Outerwear Beige M**Fuinloth**$33.59**4.4★**▲ 315%**](https://www.amazon.com/dp/B0D49XBNKV) [**TBMPOY Mens Lightweight Puffer Vest Outerwear Puffy Winter Warm Zipper Outdoor Sleeveless Jacket for Running Travel Navy XL**TBMPOY**$27.37**4.4★**▲ 300%**](https://www.amazon.com/dp/B0FNCWCY5B) [**Fuinloth Womens Quilted Vest Stand Collar Lightweight Zip Padded Gilet Black M**Fuinloth**$32.80**4.4★**▲ 242%**](https://www.amazon.com/dp/B07SVYDPFH) [**YUCOLEN Cropped Puffer Vest Sleeveless Zip Up Outerwear Warm Puffer Lightweight Fashion Stand-up Collar Down Vest with Pockets Black M**YUCOLEN**$31.36**4.3★**▲ 238%**](https://www.amazon.com/dp/B0FLPTJT9F) [**Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Navy Blue XL**Fuinloth**$32.47**4.6★**▲ 214%**](https://www.amazon.com/dp/B0B2NS27XQ)
**~~View all trending →~~**
## **What buyers say about down vest womens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Easy fit”*
**Warmth**13%
*“provides warmth”*
**Quality-Overall**10%
*“Made very well for an Amazon product”*
**Comfort-Overall**5%
*“They look extremely comfortable”*
**Weight Light**4%
*“not too heavy”*
**Material Quality**4%
*“Good material”*
**Advertised Vs Actual Product**4%
*“It's just like the picture”*
**Value For Money**4%
*“reasonable for the price”*
**Color**3%
*“Great color”*
**Shape/Style**3%
*“It's super flattering too”*
### **What buyers complain about **
**Size-Overall**22%
*“Too short”*
**Quality-Overall**6%
*“Poor quality”*
**Zipper Quality**6%
*“the zipper is already hard to zip up”*
**Material Quality**5%
*“Very cheap material”*
**Color**3%
*“Not even a shade of grey”*
**Waist Fit**3%
*“didnt cover my tummy”*
**Value For Money**2%
*“Feels and looks expensive”*
**Warmth**2%
*“trap more heat”*
**Advertised Vs Actual Product**2%
*“It looked nothinggggg like the photo”*
**Comfort-Overall**2%
*“UNCOMFORTABLE”*
### **Top return reasons **
**Size-Overall**52%
**Chest Fit**11%
**Length**5%
**Waist Fit**5%
**Color**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Shape/Style**2%
**Zipper Quality**2%
**Shoulder Fit**2%
## **Common questions**
- **Is down vest womens profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 159 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the down vest womens niche?**
- 58 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in down vest womens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 16.9% — above our launch gate.
- **When does demand for down vest womens peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 29.8× the quietest.
- **What does it cost to enter the down vest womens niche?**
- Listings span $6.40–$141.71; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.
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