---
title: "Down Jacket Men — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/down-jacket-men"
last_updated: "2026-08-12T02:58:46.629Z"
locale: en
meta:
description: "Niche score 33/100 · $62K/yr market · 189K searches/yr · $77.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $62K/yr market · 189K searches/yr · $77.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Down Jacket Men — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **down jacket men**
**Skip it**
Soft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 5Competition 92Returns 0Price range 25Avg price 83Brand share 39Review moat 44Quality gap 52
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$77.56**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,099.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$19.31–$346.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$62K**
$62K/yr · 189K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-68.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, down jacket men is a $62K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **down jacket men market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$39K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,573**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **56%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**82%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 50%
**Open market**
**16%**
- Eddie Bauer56% - Outdoor Ventures11% - 33,000ft7% - Pioneer Camp4% - Columbia4% - BLACK DIAMOND2% - Open — no brand owns it (17 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/down-jacket-men/trend)
## **Top down jacket men search terms**
- **eddie bauer jacket men**25K/yr-25.3%0.1% conv. - **eddie bauer jacket**32K/yr-56.4%0.1% conv. - **decathlon down jacket**7K/yr-53.4%0.0% conv. - **800 fill down jacket**14K/yr-57.0%0.0% conv. - **eddie bauer puffer jacket men**14K/yr-78.5%0.1% conv. - **eddie bauer down jacket**10K/yr-71.7%0.1% conv. - **goose down jacket**9K/yr-71.9%0.0% conv. - **eddie bauer jackets**6K/yr-67.3%0.0% conv. - **eddy bauer jacket**8K/yr-80.6%0.0% conv. - **900 fill down jacket men**7K/yr-80.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/down-jacket-men/search-terms)
## **Top down jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eddie Bauer Mens CirrusLite Down Jacket Atlantic Recycled Large**Eddie Bauer**$58.95**4.5★7,200 rev](https://www.amazon.com/dp/B0B5FQ75TC) [2**Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel**Outdoor Ventures**$51.88**4.5★1,348 rev](https://www.amazon.com/dp/B082F2DFWL) [3**Eddie Bauer Mens Rainfoil Packable Jacket Dark Smoke Recycled Large**Eddie Bauer**$49.42**4.6★1,127 rev](https://www.amazon.com/dp/B0BRKCW1XW) [4**Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel**Outdoor Ventures**$52.55**4.5★1,348 rev](https://www.amazon.com/dp/B082F2B5PB) [5**Eddie Bauer Mens CirrusLite Down Jacket Dk Smoke Htr Recycled Large**Eddie Bauer**$58.20**4.5★7,200 rev](https://www.amazon.com/dp/B0B5FR8XVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eddie Bauer Men Mixed Media Fleece Jacket (US Alpha Large Regular Regular Khaki)**Eddie Bauer**$31.91**5 rev8mo ago](https://www.amazon.com/dp/B0G2RDQ5XS) [**BLACK DIAMOND Mens Access Down 2.0 Hoody | 800 Fill Down Insulation | Lightweight Packable Jacket | Alpine & Cold Weather Layer | Tundra | Large**BLACK DIAMOND**$346.29**0 rev10mo ago](https://www.amazon.com/dp/B0FPPGJTJ5) [**Mountain Hardwear Mens Ghost Whisperer Hoody Black X-Large**Mountain Hardwear**$326.09**24 rev11mo ago](https://www.amazon.com/dp/B0CLFVN2K7) [**MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large**MARMOT**$161.94**56 rev1y ago](https://www.amazon.com/dp/B0CWWF6QL5) [**Columbia Mens Ascender Softshell Full Zip Rain Jacket Black Large**Columbia**$63.13**1,772 rev2y ago](https://www.amazon.com/dp/B0CLRB4QLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLACK DIAMOND Mens Access Down 2.0 Hoody | 800 Fill Down Insulation | Lightweight Packable Jacket | Alpine & Cold Weather Layer | Tundra | Large**BLACK DIAMOND**$346.29**0.0★**▲ 186%**](https://www.amazon.com/dp/B0FPPGJTJ5) [**Eddie Bauer Men Mixed Media Fleece Jacket (US Alpha Large Regular Regular Khaki)**Eddie Bauer**$31.91**5.0★**▲ 184%**](https://www.amazon.com/dp/B0G2RDQ5XS) [**Eddie Bauer Mens Rainfoil Packable Jacket Dark Smoke Recycled Large**Eddie Bauer**$49.42**4.6★**▲ 179%**](https://www.amazon.com/dp/B0BRKCW1XW) [**Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel**Outdoor Ventures**$51.88**4.5★**▲ 129%**](https://www.amazon.com/dp/B082F2DFWL) [**Eddie Bauer Mens CirrusLite Down Jacket Dk Smoke Htr Recycled Medium**Eddie Bauer**$59.02**4.5★**▲ 100%**](https://www.amazon.com/dp/B0B5FR3FQ4)
**~~View all trending →~~**
## **What buyers say about down jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**19%
*“keeps me warm”*
**Size-Overall**15%
*“it fits exactly like its supposed to”*
**Quality-Overall**10%
*“Very well made”*
**Weight Light**8%
*“Super lightweight”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Pockets/Compartments**5%
*“It has a lot of pockets he says its very comfortable”*
**Comfort-Overall**4%
*“Its very comfortable Great for hiking or chillin in the brisk outdoors”*
**Value For Money**4%
*“Good Value”*
**Weather Proof**4%
*“Good jacket for cold weather”*
**Water Resistance**2%
*“Perfect I can swim in this thing”*
### **What buyers complain about **
**Size-Overall**12%
*“Too small”*
**Quality-Overall**6%
*“has dropped in quality significantly”*
**Value For Money**5%
*“Overpriced though Amazon”*
**Water Resistance**4%
*“It isnt water proof”*
**Thickness**4%
*“need to be more thicker on the outside”*
**Color**4%
*“Black Is More Like a Grayish Black”*
**Durability**3%
*“last one getting caught on something”*
**Warmth**2%
*“not as warm”*
**Zipper Quality**2%
*“Broken zipper”*
**Weight Heavy**2%
*“This is by no means a heavy jacket”*
### **Top return reasons **
**Size-Overall**53%
**Chest Fit**6%
**Sleeve Fit**5%
**Color**4%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Thin**3%
**Waist Fit**3%
**Length**2%
**Shoulder Fit**2%
## **Common questions**
- **Is down jacket men profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 122 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the down jacket men niche?**
- 23 brands and 143 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in down jacket men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 12.4% — above our launch gate.
- **When does demand for down jacket men peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the down jacket men niche?**
- Listings span $19.31–$346.29; the average listing price is $77.56 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.
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