---
title: "Dorothy Costume Women — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-women"
last_updated: "2026-08-06T18:27:15.687Z"
locale: en
meta:
description: "Niche score 49/100 · $209K/yr market · 1.5M searches/yr · $30.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $209K/yr market · 1.5M searches/yr · $30.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dorothy Costume Women — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **dorothy costume women**
**Skip it**
High returns (21.8%) — this niche doesn't clear our bar today.
Market size 41Growth 21Conversion 6Competition 78Returns 0Price range 95Avg price 95Brand share 78Review moat 68Quality gap 72
**Avg price**
**Incredible****$30.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.77–$59.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****761.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$209K**
$209K/yr · 1.5M searches
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****21.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dorothy costume women is a $209K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dorothy costume women market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$303K–$379K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#24,463**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **—flat
**Sellers**
**56**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**38%**
- HMPRT14% - WDIRARA13% - Dreamgirl12% - Rubies12% - Loscola6% - UIMLK6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
300K200KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 69.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-women/trend)
## **Top dorothy costume women search terms**
- **dorothy costume women**848K/yr-9.0%0.5% conv. - **dorothy**57K/yr-1.3%0.0% conv. - **dorothy costume**197K/yr-13.7%0.4% conv. - **dorothy dress**73K/yr-2.4%0.1% conv. - **dorthy**18K/yr+24.1%0.0% conv. - **dorothy wizard of oz costume**28K/yr-20.9%0.3% conv. - **dorothy dress women**38K/yr-8.3%0.4% conv. - **wizard of oz dorothy costume**12K/yr-4.4%0.4% conv. - **womens dorothy costume**31K/yr-21.5%0.9% conv. - **dorothy costume for women**22K/yr-24.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-women/search-terms)
## **Top dorothy costume women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dreamgirl Gingham Dress Light Blue X-Large**Dreamgirl**$22.84**3.8★908 rev](https://www.amazon.com/dp/B00C20DZPI) [2**WDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Large**WDIRARA**$35.82**4.5★30 rev](https://www.amazon.com/dp/B0DK2W48RW) [3**Loscola Halloween Costumes for Women Book Storybook Character Costumes for Women Girls Halloween Costume Adult Woman Outfit**Loscola**$30.46**4.5★114 rev](https://www.amazon.com/dp/B0FB8VNQWF) [4**HMPRT Halloween Costume Women Halloween Princess Costumes for Adults Basket Dress Socks Hair Bows Book Storybook Character Sexy L**HMPRT**$30.65**4.4★318 rev](https://www.amazon.com/dp/B0C49RY3SV) [5**ZESICA Womens 2026 Boho Summer Dresses Gingham Puff Sleeve Square Neck Flowy Beach Midi Dress LightBlue Small**ZESICA**$38.14**4.2★2,924 rev](https://www.amazon.com/dp/B09PG3WJRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WooHand Blue Gingham Dress Women Halloween Costumes for Women Adult 1930s Inspired Costume Sourced from Classic Fairy Tales Cute Dress Outfits L**WooHand**$17.51**39 rev11mo ago](https://www.amazon.com/dp/B0FCLXD53Z) [**WooHand Halloween Princess Costumes for Women Adult Blue Gingham Dress Women 1930s Inspired Costume Sourced from Classic Fairy Tales Cute Dress Outfits M**WooHand**$18.70**39 rev1y ago](https://www.amazon.com/dp/B0FCM2K1XR) [**Loscola Halloween Costumes for Women Book Storybook Character Costumes for Women Girls Halloween Costume Adult Woman Outfit**Loscola**$30.46**114 rev1y ago](https://www.amazon.com/dp/B0FB8VNQWF) [**Prebene Womens Blue White Gingham Dress for Adult Dorothy Cosplay Costume Character | Halloween Party Outfits (XL)**Prebene**$22.70**44 rev1y ago](https://www.amazon.com/dp/B0F3X9FF4P) [**WDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Large**WDIRARA**$35.82**30 rev1y ago](https://www.amazon.com/dp/B0DK2W48RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Small**WDIRARA**$36.31**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0DK2XRMX2) [**BDPWSS Wizard Movie Gifts Dorothy Ruby Gifts Ruby Red Slippers Gift Dont Make Me Drop a House On You Dorothy Fans Socks (Drop house Sock)**BDPWSS**$14.77**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0DJZZ8F9R) [**CICOCI Adult Blue Plaid Dress Halloween Costume For Women Outfits**CICOCI**$40.92**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0DB5W9LKF) [**Rubies Womens Secret Wishes Wizard of Oz Sequin Dorothy Costume Blue/White Medium**Rubies**$52.00**4.2★**▲ 943%**](https://www.amazon.com/dp/B001AG6DIG) [**Prebene Womens Blue White Gingham Dress for Adult Dorothy Cosplay Costume Character | Halloween Party Outfits (XL)**Prebene**$22.70**4.3★**▲ 832%**](https://www.amazon.com/dp/B0F3X9FF4P)
**~~View all trending →~~**
## **What buyers say about dorothy costume women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good Quality”*
**Size-Overall**28%
*“size was perfect”*
**Comfort-Overall**11%
*“is so comfortable”*
**Value For Money**10%
*“is a great affordable option”*
**Material Quality**3%
*“Material is nice”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Stretchability/Expandability/Elasticity**3%
*“Good stretch”*
**Durability**2%
*“My youngest used it last year the material and durability was great, length and size was perfect”*
**Suitability Hot Weather**2%
*“Perfect throw on and go in the spring and summer”*
**Shape/Style**1%
*“It also was very flattering to my body”*
### **What buyers complain about **
**Size-Overall**42%
*“didn't fit well”*
**Color**9%
*“its blue definitely blue”*
**Material Quality**8%
*“The material the shoes are made from do not appear to be strong enough to endure wearing these shoes if youre going to wear them much”*
**Product Condition**8%
*“USED/ USADO”*
**Chest Fit**4%
*“the bust seems too big”*
**Exercise/Sports Suitability**4%
*“Dont plan on walking in them”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Arm Fit**3%
*“Ordered a M for her as most stuff is tight on the arms”*
**Pain Relief-Overall**3%
*“I have an injured neck/back -”*
**Quality-Overall**2%
*“I wish i could get more dresses in this quality and comfort”*
### **Top return reasons **
**Size-Overall**42%
**Chest Fit**12%
**Length**8%
**Material Quality**5%
**Shoulder Fit**4%
**Shape/Style**4%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Color**2%
## **Common questions**
- **Is dorothy costume women profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 46 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dorothy costume women niche?**
- 25 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in dorothy costume women?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 21.8% — above our launch gate.
- **When does demand for dorothy costume women peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 69.0× the quietest.
- **What does it cost to enter the dorothy costume women niche?**
- Listings span $14.77–$59.09; the average listing price is $30.34 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.
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