---
title: "Dorothy Costume for Toddler Girls — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-toddler-girls"
last_updated: "2026-08-12T00:55:42.569Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 78K searches/yr · $20.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 78K searches/yr · $20.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dorothy Costume for Toddler Girls — $0/yr Amazon US Niche (2026) - Flapen"
---
# **dorothy costume for toddler girls**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 18Conversion 0Competition 45Returns 0Price range 73Avg price 90Brand share 45Review moat 60Quality gap 32
**Avg price**
**Great****$20.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.95–$39.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,099.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 78K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dorothy costume for toddler girls is a $0/yr Amazon United States market (78K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dorothy costume for toddler girls market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2,645**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **62%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**17%**
- Rubies36% - Wizard of Oz19% - HMPRT10% - Spirit Halloween8% - Ruikajia5% - G.C4% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -14.1% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 117.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-toddler-girls/trend)
## **Top dorothy costume for toddler girls search terms**
- **toddler dorothy costume**17K/yr+9.9%1.3% conv. - **dorothy costume toddler**37K/yr-40.2%0.6% conv. - **dorothy toddler costume**6K/yr-5.5%0.6% conv. - **dorothy costume for toddler**7K/yr-7.0%3.1% conv. - **toddler dorothy costume 2t**7K/yr+3.2%0.0% conv. - **toddler dorothy costume 3t**4K/yr-31.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-toddler-girls/search-terms)
## **Top dorothy costume for toddler girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies The Wizard of Oz: Dorothy Costume for Babies Girls Infant**Rubies**$24.63**4.2★15 rev](https://www.amazon.com/dp/B09XC4HXRT) [2**Rubies The Wizard of Oz: Dorothy Sequin Costume Dress for Kids Girls Toddler**Rubies**$22.91**4.6★2,158 rev](https://www.amazon.com/dp/B00BJH0SNW) [3**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 6**HMPRT**$29.55**4.7★379 rev](https://www.amazon.com/dp/B0C8S68WJV) [4**Spirit Halloween Toddler The Wizard of Oz Dorothy Costume - 2T**Spirit Halloween**$39.62**4.7★36 rev](https://www.amazon.com/dp/B0B1JRNPP9) [5**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**4.8★35 rev](https://www.amazon.com/dp/B0DH96CQYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IKALI Girls Book Character Costume Fairytale World Book Day Storybook Character Dress Up Outfit for Kids Toddlers**IKALI**$18.48**23 rev1y ago](https://www.amazon.com/dp/B0FH4V9DZP) [**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**73 rev1y ago](https://www.amazon.com/dp/B0FGJQKGXR) [**G.C Girls Blue Plaid Costume Kids Book Storybook Character Dress Up Outfits Halloween Cosplay Role Play Birthday Gifts**G.C**$32.02**90 rev1y ago](https://www.amazon.com/dp/B0DRC42LR6) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**35 rev1y ago](https://www.amazon.com/dp/B0DH96CQYF) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T**Wizard of Oz**$15.14**35 rev1y ago](https://www.amazon.com/dp/B0DH9KFMR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wizard of Oz Dorothy Little Girls Cosplay Dress Gingham Blue/White 6**Wizard of Oz**$15.14**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9JXBJ5) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH96CQYF) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 3T**Wizard of Oz**$15.28**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9F9V15) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T**Wizard of Oz**$15.14**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9KFMR8) [**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 4T**Wizard of Oz**$15.22**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9G66DP)
**~~View all trending →~~**
## **What buyers say about dorothy costume for toddler girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fits perfect my granddaughter loved it”*
**Quality-Overall**33%
*“Great Quality”*
**Value For Money**10%
*“Affordable for all pieces”*
**Comfort-Overall**10%
*“They appear to be comfortable”*
**Durability**7%
*“Very durable material”*
### **What buyers complain about **
**Size-Overall**33%
*“Extremely big”*
**Quality-Overall**20%
*“Very cheaply made”*
**Grip**11%
*“too slippery it comes off way too easily”*
**Ease Of Cleaning**11%
*“It was dirty”*
**Durability**9%
*“This came all bent up”*
**Color**6%
*“The collar was black, very gross”*
**Product Condition**6%
*“not brand new”*
**Strength**4%
*“It is very flimsy”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**13%
**Feet Fit**10%
**Defective Material/Parts**6%
**Value For Money**4%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Length**2%
**Width**1%
## **Common questions**
- **Is dorothy costume for toddler girls profitable to sell on Amazon United States?**
- The niche generates $0/yr across 21 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the dorothy costume for toddler girls niche?**
- 13 brands and 36 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in dorothy costume for toddler girls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Grip. The return rate is 14.7% — above our launch gate.
- **When does demand for dorothy costume for toddler girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 117.3× the quietest.
- **What does it cost to enter the dorothy costume for toddler girls niche?**
- Listings span $5.95–$39.62; the average listing price is $20.82 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.
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