---
title: "Dorothy Costume for Girls — $252K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-girls"
last_updated: "2026-08-12T00:54:53.607Z"
locale: en
meta:
description: "Niche score 29/100 · $252K/yr market · 1.1M searches/yr · $28.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $252K/yr market · 1.1M searches/yr · $28.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dorothy Costume for Girls — $252K/yr Amazon US Niche (2026) - Flapen"
---
# **dorothy costume for girls**
**Skip it**
High returns (11.4%) — this niche doesn't clear our bar today.
Market size 47Growth 11Conversion 10Competition 3Returns 2Price range 91Avg price 95Brand share 9Review moat 79Quality gap 45
**Avg price**
**Incredible****$28.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.52–$40.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****413.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$252K**
$252K/yr · 1.1M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****11.4%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dorothy costume for girls is a $252K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dorothy costume for girls market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$288K–$359K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#928**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Eybila70% - Rubies11% - Bloremed6% - HMPRT5% - MOFOVELY4% - IIMMER4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 47.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-girls/trend)
## **Top dorothy costume for girls search terms**
- **wizard of oz costumes**378K/yr-15.0%0.1% conv. - **dorothy costume for girls**281K/yr-40.6%1.0% conv. - **wizard of oz costume**78K/yr-30.8%0.1% conv. - **wizard of oz costumes for adults**159K/yr-44.8%0.1% conv. - **the wiz costume**10K/yr+45.7%0.0% conv. - **wizard of oz costumes for women**33K/yr-9.7%0.0% conv. - **dorothy costume kids**15K/yr-17.4%0.3% conv. - **girls dorothy costume**21K/yr-27.6%0.6% conv. - **the wizard of oz costumes**18K/yr-24.3%0.0% conv. - **wizard of oz outfit**5K/yr-41.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dorothy-costume-for-girls/search-terms)
## **Top dorothy costume for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$50K40%$101K60%$151K80%$201K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★104 rev](https://www.amazon.com/dp/B0DFD2X234) [2**Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium**Rubies**$24.74**4.5★1,742 rev](https://www.amazon.com/dp/B00BJH3JT2) [3**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**4.6★73 rev](https://www.amazon.com/dp/B0FGJQKGXR) [4**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8**HMPRT**$31.36**4.7★379 rev](https://www.amazon.com/dp/B0C8S5SF83) [5**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★163 rev](https://www.amazon.com/dp/B0F2FL2GLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**73 rev1y ago](https://www.amazon.com/dp/B0FGJQKGXR) [**IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years**IIMMER**$35.07**21 rev1y ago](https://www.amazon.com/dp/B0FF1RKMQ5) [**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**163 rev1y ago](https://www.amazon.com/dp/B0F2FL2GLP) [**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**104 rev1y ago](https://www.amazon.com/dp/B0DFD2X234) [**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8**HMPRT**$31.36**379 rev3y ago](https://www.amazon.com/dp/B0C8S5SF83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★**▲ 119%**](https://www.amazon.com/dp/B0DFD2X234) [**IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years**IIMMER**$35.07**4.3★**▲ 115%**](https://www.amazon.com/dp/B0FF1RKMQ5) [**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**4.6★**▲ 33%**](https://www.amazon.com/dp/B0FGJQKGXR) [**Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium**Rubies**$24.74**4.5★**▼ 29%**](https://www.amazon.com/dp/B00BJH3JT2) [**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★**▼ 63%**](https://www.amazon.com/dp/B0F2FL2GLP)
**~~View all trending →~~**
## **What buyers say about dorothy costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**63%
*“size was perfect”*
**Quality-Overall**25%
*“Good Quality”*
**Durability**13%
*“My youngest used it last year the material and durability was great, length and size was perfect”*
### **What buyers complain about **
**Size-Overall**100%
*“The medium was too tight in arms and too short”*
### **Top return reasons **
**Size-Overall**72%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Quality-Overall**3%
**Product Condition**2%
**Touch/Button Controls**2%
**Material Quality**2%
**Defective Material/Parts**2%
**Gap/Hole**1%
**Length**1%
## **Common questions**
- **Is dorothy costume for girls profitable to sell on Amazon United States?**
- The niche generates $252K/yr across 6 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dorothy costume for girls niche?**
- 6 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in dorothy costume for girls?**
- Top complaints mined from reviews: Size-Overall. The return rate is 11.4% — above our launch gate.
- **When does demand for dorothy costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 47.2× the quietest.
- **What does it cost to enter the dorothy costume for girls niche?**
- Listings span $13.52–$40.48; the average listing price is $28.75 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)