---
title: "Dooney and Bourke — $443K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dooney-and-bourke"
last_updated: "2026-08-07T21:28:49.830Z"
locale: en
meta:
description: "Niche score 43/100 · $443K/yr market · 1.3M searches/yr · $121.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $443K/yr market · 1.3M searches/yr · $121.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dooney and Bourke — $443K/yr Amazon US Niche (2026) - Flapen"
---
# **dooney and bourke**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 57Growth 21Conversion 4Competition 97Returns 15Price range 20Avg price 68Brand share 41Review moat 60Quality gap 32
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Good****$121.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,119.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$443K**
$443K/yr · 1.3M searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$13.71–$441.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dooney and bourke is a $443K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dooney and bourke market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$304K–$365K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#13,243**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **47%**
- **Out of stock**
- **43.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**80%**
Top 20: 94%
**Top-5 click share**
**11%**
Top 20: 27%
**Open market**
**21%**
- Dooney & Bourke54% - The Sak14% - Michael Kors6% - Coach2% - BOSTANTEN2% - Amazon Essentials2%
## **Top dooney and bourke search terms**
- **dooney and bourke**269K/yr-10.4%0.1% conv. - **dooney and bourke crossbody bags**199K/yr+3.4%0.2% conv. - **dooney and bourke wallets**168K/yr-7.6%0.3% conv. - **dooney and bourke outlet**100K/yr-17.9%0.1% conv. - **dooney and burke**61K/yr+11.1%0.1% conv. - **dooney**42K/yr+6.6%0.1% conv. - **dooney and bourke tote bags**38K/yr-4.3%0.0% conv. - **dooney and bourke wallet**33K/yr+13.3%0.2% conv. - **dooney bourke**36K/yr-6.5%0.1% conv. - **dooney & bourke**26K/yr-6.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dooney-and-bourke/search-terms)
## **Top dooney and bourke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4K2%$9K3%$13K4%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dooney & Bourke Crossbody Bags for Women Pebble Grain Leather Small Camera Crossbody - Blue**Dooney & Bourke**$118.94**4.4★43 rev](https://www.amazon.com/dp/B0CPB6DHTN) [2**Dooney & Bourke Womens Crossbody Handbags Pebble Grain Ginger Small Crossbody Bags for Women - Black**Dooney & Bourke**$110.50**4.6★586 rev](https://www.amazon.com/dp/B016R8XA64) [3**BOSTANTEN Leather Wallets for Women Large RFID Blocking Slim Bifold Purse Card Holder with Zipper Pocket Beige Brown**BOSTANTEN**$18.36**4.4★4,555 rev](https://www.amazon.com/dp/B09PBJ1PXR) [4**Dooney & Bourke Womens Crossbody in Pebble Grain Leather Large Handbag with Adjustable Shoulder Strap Black**Dooney & Bourke**$150.07**4.6★933 rev](https://www.amazon.com/dp/B00L3LZY9C) [5**The Sak Lucia Leather Crossbody**The Sak**$107.42**4.5★1,327 rev](https://www.amazon.com/dp/B0CV3F245J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dooney & Bourke Nylon Zip Around Wristlet**Dooney & Bourke**$69.65**4 rev3mo ago](https://www.amazon.com/dp/B0GWRBB5W8) [**Dooney & Bourke Ostrich Zip Credit Card Wallet 14**Dooney & Bourke**$74.92**8 rev4mo ago](https://www.amazon.com/dp/B0GSWCYVSV) [**Dooney & Bourke Leather Handbags for Women Luxurious Florentine Satchel 38 with Adjustable Strap and Multiple Pockets - Natural Brown**Dooney & Bourke**$311.48**7 rev5mo ago](https://www.amazon.com/dp/B0GL9G3WXB) [**Dooney & Bourke Florentine Letter Carrier**Dooney & Bourke**$106.71**6 rev5mo ago](https://www.amazon.com/dp/B0GL93WDCK) [**Dooney & Bourke Pebble Grain Zip Credit Card Wallet 12**Dooney & Bourke**$50.85**15 rev6mo ago](https://www.amazon.com/dp/B0GFG55MXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dooney & Bourke Pebble Grain Small Flap Wallet**Dooney & Bourke**$61.09**4.6★**▲ 73%**](https://www.amazon.com/dp/B00K1ZJZSW) [**Dooney & Bourke Nylon Zip Around Wristlet**Dooney & Bourke**$69.65**5.0★**▲ 71%**](https://www.amazon.com/dp/B0GWRBB5W8) [**Dooney & Bourke Pebble Grain Flap Wallet**Dooney & Bourke**$95.89**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FQXFFBFQ) [**Dooney & Bourke Satchel Bags for Women Pebble Grain Leather Satchel Handbag with Adjustable Shoulder Strap - Brown**Dooney & Bourke**$276.85**4.5★**▲ 70%**](https://www.amazon.com/dp/B08W21YXZN) [**Dooney & Bourke Crossbody Bags for Women Pebble Grain Leather Small Camera Crossbody - Blue**Dooney & Bourke**$118.94**4.4★**▲ 70%**](https://www.amazon.com/dp/B0CPB6DHTN)
**~~View all trending →~~**
## **What buyers say about dooney and bourke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Amazing quality”*
**Size-Overall**13%
*“It fits everything I need”*
**Leather Quality**9%
*“Beautiful Leather”*
**Color**7%
*“Color is as described”*
**Pockets/Compartments**6%
*“Many compartments”*
**Value For Money**4%
*“Excellent price”*
**Storage Capacity**4%
*“Large capacity”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Comfort-Overall**3%
*“Comfortable fit”*
**Design-Overall**3%
*“Great design”*
### **What buyers complain about **
**Size-Overall**18%
*“Bigger Than Expected”*
**Leather Quality**7%
*“It does not feel like leather”*
**Quality-Overall**6%
*“Not well made”*
**Strap/String Quality**5%
*“the strap is too thin”*
**Zipper Quality**4%
*“Bad zipper”*
**Value For Money**4%
*“Definitely not worth the price”*
**Color**3%
*“Color came off”*
**Smell**3%
*“Weird smell”*
**Durability**3%
*“does not seem durable”*
**Weight Heavy**2%
*“its kinda bulky”*
### **Top return reasons **
**Size-Overall**47%
**Color**9%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Strap/String Quality**4%
**Leather Quality**3%
**Weight Heavy**3%
**Quality-Overall**3%
**Length**3%
**Shape/Style**2%
## **Common questions**
- **Is dooney and bourke profitable to sell on Amazon United States?**
- The niche generates $443K/yr across 221 tracked products. 13 of 61 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dooney and bourke niche?**
- 42 brands and 103 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in dooney and bourke?**
- Top complaints mined from reviews: Size-Overall, Leather Quality, Quality-Overall. The return rate is 7.8% — above our launch gate.
- **What does it cost to enter the dooney and bourke niche?**
- Listings span $13.71–$441.59; the average listing price is $121.78 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.
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