---
title: "Doja Cat — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/doja-cat"
last_updated: "2026-08-06T03:19:07.992Z"
locale: en
meta:
description: "Niche score 39/100 · $23K/yr market · 138K searches/yr · $38.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $23K/yr market · 138K searches/yr · $38.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Doja Cat — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **doja cat**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 19Conversion 5Competition 73Returns 69Price range 86Avg price 95Brand share 0Review moat 97Quality gap 32
**Review moat**
**Incredible****68.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$38.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.66–$91.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 138K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, doja cat is a $23K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doja cat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$58K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#50,185**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **12%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**0%**
- Doja Cat89% - UGTEWXU7% - Lisa2% - Funko1% - RAISEVERN1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/doja-cat/trend)
## **Top doja cat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9178%$2K12%$3K16%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Official Rose T-Shirt**Doja Cat**$44.76**4.4★29 rev](https://www.amazon.com/dp/B0FQ4NQZL1) [2**Official Tracklist T-Shirt**Doja Cat**$44.38**4.8★31 rev](https://www.amazon.com/dp/B0FQ4NX38J) [3**UGTEWXU Kids 3D Neon Dj Cat Shirt for Boys Girls Kitten T-Shirt Cats Tee Size 6-16 Years Age Small**UGTEWXU**$13.85**4.6★409 rev](https://www.amazon.com/dp/B0DSJ81L1W) [4**Official Tracklist T-Shirt**Doja Cat**$42.58**4.8★31 rev](https://www.amazon.com/dp/B0FQ4NNRVM) [5**Official Meet Me in Paris T-Shirt**Doja Cat**$44.91**4.6★15 rev](https://www.amazon.com/dp/B0FQ4QYWZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Official Mother of Thorns Hoodie**Doja Cat**$78.29**7 rev9mo ago](https://www.amazon.com/dp/B0FVGFFSQY) [**Official Fortnitemares Long Sleeve T-Shirt**Doja Cat**$56.21**4 rev9mo ago](https://www.amazon.com/dp/B0FV9ZB6T6) [**Official Mother of Thorns Hoodie**Doja Cat**$76.23**7 rev9mo ago](https://www.amazon.com/dp/B0FVGD5K8B) [**Official Agora Hills T-Shirt**Doja Cat**$41.92**6 rev9mo ago](https://www.amazon.com/dp/B0FVB29ZZ6) [**Official Rose T-Shirt**Doja Cat**$44.76**29 rev9mo ago](https://www.amazon.com/dp/B0FQ4NQZL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Official Fortnitemares Long Sleeve T-Shirt**Doja Cat**$56.21**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FV9ZB6T6) [**Official Rose T-Shirt**Doja Cat**$44.76**4.4★**▲ 131%**](https://www.amazon.com/dp/B0FQ4NQZL1) [**UGTEWXU Kids 3D Neon Dj Cat Shirt for Boys Girls Kitten T-Shirt Cats Tee Size 6-16 Years Age Small**UGTEWXU**$13.85**4.6★**▲ 127%**](https://www.amazon.com/dp/B0DSJ81L1W) [**Doja Cat T Shirt Lightning Planet Her Logo Official Unisex Black Size Large**Doja Cat**$23.04**3.2★**▲ 119%**](https://www.amazon.com/dp/B09SQ4FBDY) [**Official Meet Me in Paris T-Shirt**Doja Cat**$44.91**4.6★**▲ 101%**](https://www.amazon.com/dp/B0FQ4QYWZL)
**~~View all trending →~~**
## **What buyers say about doja cat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**15%
*“Came as expected”*
**Gifting Purpose**10%
*“Nice gift for a doja cat fan”*
**Design-Overall**10%
*“The details are really nice”*
**Color**10%
*“The colors look good”*
**Quality-Overall**8%
*“No complaints”*
**Size-Overall**7%
*“The sizing is on point”*
**Value For Money**7%
*“Good price too”*
**Soft Feel**5%
*“Very soft and thick socks super comfy”*
**Material Quality**5%
*“As described nice material”*
**Strength**5%
*“Sturdy/sexy”*
### **What buyers complain about **
**Size-Overall**67%
*“Men's size, did not fit”*
**Brightness/Shine/Glow**17%
*“It doesnt really glow in the dark which is what I was hoping for”*
### **Top return reasons **
**Size-Overall**61%
**Chest Fit**9%
**Length**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Width**3%
**Breathability**2%
**Print Quality**2%
**Arm Fit**2%
## **Common questions**
- **Is doja cat profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 34 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the doja cat niche?**
- 5 brands and 14 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in doja cat?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow. The return rate is 2.2%.
- **When does demand for doja cat peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the doja cat niche?**
- Listings span $4.66–$91.84; the average listing price is $38.72 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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