---
title: "Doctoral Tam — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/doctoral-tam"
last_updated: "2026-08-12T00:05:08.795Z"
locale: en
meta:
description: "Niche score 58/100 · $13K/yr market · 20K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $13K/yr market · 20K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Doctoral Tam — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **doctoral tam**
**Worth a look**
Shows demand growing +155.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 3Growth 96Conversion 36Competition 54Returns 39Price range 95Avg price 91Brand share 77Review moat 90Quality gap 62
**Growth**
**Incredible****+155.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Incredible****$16.38–$29.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****190.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$13K**
$13K/yr · 20K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, doctoral tam is a $13K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doctoral tam market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$27K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#22,504**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 99%
**Open market**
**35%**
- GraduationMall24% - YIIOSS10% - Misscom9% - MyGradDay8% - Happy Secret7% - GradPlaza6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +155.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 15.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/doctoral-tam/trend)
## **Top doctoral tam search terms**
- **doctoral tam**9K/yr+155.9%4.5% conv. - **doctoral cap**6K/yr+202.5%4.1% conv. - **graduation tam**3K/yr+157.2%5.3% conv. - **academic regalia tam**2K/yr+73.3%3.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/doctoral-tam/search-terms)
## **Top doctoral tam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GraduationMall Graduation Doctoral Tam 8-Sided Black Velvet with Gold Bullion Tassel**GraduationMall**$29.32**4.4★621 rev](https://www.amazon.com/dp/B013SH4E2G) [2**YIIOSS Graduation Tam Doctoral Tam Doctoral Regalia 8 Sided with Gold Bullion Tassel**YIIOSS**$19.82**4.2★62 rev](https://www.amazon.com/dp/B09J7Z11RF) [3**Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel**Misscom**$18.95**3.6★7 rev](https://www.amazon.com/dp/B0CF1THRKB) [4**Happy Secret Graduation Doctoral Tam Velvet with Gold Bullion Tassel 8 Sided**Happy Secret**$18.83**4.4★126 rev](https://www.amazon.com/dp/B084RH7QLX) [5**GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia**GradPlaza**$19.51**4.0★36 rev](https://www.amazon.com/dp/B07JF21177)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel**Mukum**$21.88**3 rev1y ago](https://www.amazon.com/dp/B0FCRHDTYK) [**GRADFTY Doctoral Graduation Tam 6 Sided with Button Unisex Deluxe Black Velvet Doctoral Cap**GRADFTY**$19.70**39 rev1y ago](https://www.amazon.com/dp/B0DQXZV6QV) [**Erligo Doctoral Graduation Tam 8-Sided/6-Sided (8-Sided Royal Blue)**Erligo**$19.63**18 rev1y ago](https://www.amazon.com/dp/B0DHVBL443) [**Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel**Misscom**$18.95**7 rev2y ago](https://www.amazon.com/dp/B0CF1THRKB) [**MyGradDay Doctoral Graduation Tam 8 Sides Doctorate Cap PhD Blue/Black Velvet**MyGradDay**$16.38**18 rev4y ago](https://www.amazon.com/dp/B0B2DDK5HW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides**GraduationForYou**$18.85**4.5★**▲ 39%**](https://www.amazon.com/dp/B017U7R9UO) [**GraduationMall Graduation Doctoral Tam 6-Sided Blue Velvet with Gold Bullion Tassel**GraduationMall**$29.20**4.4★**▲ 31%**](https://www.amazon.com/dp/B00T2SR1US) [**TngHui Deluxe Doctoral Graduation Tam with Gold Bullion Tassel Traditionally Used for Higher Level Master and Doctorate Ceremonies Black-8S**TngHui**$18.71**4.5★**▲ 26%**](https://www.amazon.com/dp/B087CKRJKK) [**OSBO GradSeason Graduation Doctoral Tam 6-Sides Black Velvet with Gold Bullion Tassel**OSBO GradSeason**$19.62**4.4★**▲ 24%**](https://www.amazon.com/dp/B07GKSBT23) [**GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia**GradPlaza**$19.51**4.0★**▲ 19%**](https://www.amazon.com/dp/B07JF21177)
**~~View all trending →~~**
## **What buyers say about doctoral tam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Worth the price”*
**Soft Feel**18%
*“The velvet feels nice and soft and the size is good; elastic is better than velcro”*
**Color**11%
*“goood color”*
**Quality-Overall**9%
*“The quality is good”*
**Comfort-Overall**5%
*“was comfortable”*
**Adjustability/Rotatability/Reclining**5%
*“Adjustable and portable”*
**Size-Overall**5%
*“good fit”*
**Advertised Vs Actual Product**2%
*“what I expected and wanted”*
### **What buyers complain about **
**Size-Overall**29%
*“Does not accommodate large hat size, as advertised”*
**Advertised Vs Actual Product**13%
*“The product description does not clearly mention this”*
**Adhesion/Stickiness**13%
*“Not too impressed with the glued tassel”*
**Quality-Overall**7%
*“it makes it look cheap”*
**Stretchability/Expandability/Elasticity**6%
*“Returned due to being too small with stiff elasticity”*
**Value For Money**6%
*“which were more expensive”*
**Stitch/Finish/Polish**4%
*“Another issue is the fact the tassel is sewn on”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**8%
**Material Quality**7%
**Shape/Style**5%
**Quality-Overall**5%
**Color**4%
**Value For Money**3%
**Width**2%
**Length**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is doctoral tam profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 21 tracked products. 90-day search growth is +155.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the doctoral tam niche?**
- 16 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in doctoral tam?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 3.9%.
- **When does demand for doctoral tam peak?**
- Demand peaks in Apr–May; the busiest month runs 15.2× the quietest.
- **What does it cost to enter the doctoral tam niche?**
- Listings span $16.38–$29.40; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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