---
title: "Disney Villains — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/disney-villains"
last_updated: "2026-08-06T10:30:53.625Z"
locale: en
meta:
description: "Niche score 40/100 · $239K/yr market · 505K searches/yr · $47.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $239K/yr market · 505K searches/yr · $47.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Villains — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **disney villains**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 45Growth 19Conversion 13Competition 31Returns 89Price range 30Avg price 94Brand share 32Review moat 77Quality gap 22
**Avg price**
**Great****$47.25**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****459.28**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$239K**
$239K/yr · 505K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.59–$288.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, disney villains is a $239K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney villains market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$284K–$378K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#7,712**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**8%**
- Disney42% - STAR WARS20% - FOTAP12% - Jewelili6% - DISNEY STORE6% - Hallmark6% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-villains/trend)
## **Top disney villains search terms**
- **disney villains**261K/yr-0.9%0.3% conv. - **maleficent gifts**53K/yr-11.9%0.5% conv. - **villains**58K/yr-41.8%0.0% conv. - **disney villains gifts**38K/yr-20.4%0.6% conv. - **disney villain**23K/yr+14.6%0.3% conv. - **disney villians**15K/yr+8.6%0.5% conv. - **villians**16K/yr-40.4%0.1% conv. - **disney maleficent**11K/yr-3.3%0.4% conv. - **disney villains decor**24K/yr-36.3%0.1% conv. - **disney villans**5K/yr+16.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-villains/search-terms)
## **Top disney villains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$95K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Socks Pack of 5 Soft Breathable Crew Character Socks for Lounging Gifts for Women Wife Girlfriend (5/10 US Multi Villains)**Disney**$17.45**4.8★187 rev](https://www.amazon.com/dp/B0DVCBCXCF) [2**Disney Womens Novelty Socks Pack of 5 Soft Calf Socks - Gifts for her (Purple/Pink Villians)**STAR WARS**$19.67**4.7★1,095 rev](https://www.amazon.com/dp/B09LCZCFK8) [3**Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)**FOTAP**$14.67**4.5★80 rev](https://www.amazon.com/dp/B0DZXQF4Q1) [4**Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)**Disney**$41.24**4.6★886 rev](https://www.amazon.com/dp/B0C3DFKLXB) [5**Disney Store Official Villains Figure Set 8 Fully Sculpted Disney Figures Including Evil Queen Captain Hook Maleficent Cruella De Vil Ursula & More in Double-Tiered Box with Scenic Backgrounds**DISNEY STORE**$29.24**4.7★844 rev](https://www.amazon.com/dp/B0FKK1Y5S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package**Little People COLLECTOR**$14.75**73 rev4mo ago](https://www.amazon.com/dp/B0FK1H45LL) [**Fashion Angels Disney Villains 1000+ Tabbed Sticker Book Includes Foil & Vinyl Stickers Collector Sheets & More Craft Decorate & Personalize for Kids**Fashion Angels**$13.03**2,088 rev8mo ago](https://www.amazon.com/dp/B0FY3XV3L7) [**Villain Witch Stickers for Water Bottles 50pcs Halloween Cartoon Movie Witch Stickers for Boys Teens Adults Waterproof Vinyl Stickers Bulk**Meet Holiday**$5.59**172 rev10mo ago](https://www.amazon.com/dp/B0FNVTSV43) [**Disney Store Official Villains Figure Set 8 Fully Sculpted Disney Figures Including Evil Queen Captain Hook Maleficent Cruella De Vil Ursula & More in Double-Tiered Box with Scenic Backgrounds**DISNEY STORE**$29.24**844 rev11mo ago](https://www.amazon.com/dp/B0FKK1Y5S8) [**Disney Socks Pack of 5 Soft Breathable Crew Character Socks for Lounging Gifts for Women Wife Girlfriend (5/10 US Multi Villains)**Disney**$17.45**187 rev1y ago](https://www.amazon.com/dp/B0DVCBCXCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jewelili Enchanted Disney Fine Jewelry Maleficent Ring for Women | Black Rhodium over Sterling Silver | Rhodonite & 1/8 CTTW Natural White Round Diamonds | Size 8 | Villain Jewelry With Gift Box**Jewelili**$288.50**4.6★**▲ 123%**](https://www.amazon.com/dp/B0CZRKJF2G) [**Jewelili Enchanted Disney Maleficent Engagement Ring For Women | Black Rhodium Over Sterling Silver | 4MM Cushion Onyx & 1/10 CTTW Treated Black Round Diamonds | Size 8 | Statement Ring**Jewelili**$274.71**4.3★**▲ 104%**](https://www.amazon.com/dp/B095K8BC4B) [**Disney Villains Pajamas Womens Lounge-pants & T-Shirt Pjs Set Medium Black**Disney**$27.14**4.6★**▲ 102%**](https://www.amazon.com/dp/B07VFNCZR8) [**Disney Socks Pack of 5 Soft Breathable Crew Character Socks for Lounging Gifts for Women Wife Girlfriend (5/10 US Multi Villains)**Disney**$17.45**4.8★**▲ 97%**](https://www.amazon.com/dp/B0DVCBCXCF) [**Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package**Little People COLLECTOR**$14.75**4.8★**▲ 54%**](https://www.amazon.com/dp/B0FK1H45LL)
**~~View all trending →~~**
## **What buyers say about disney villains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Great fit”*
**Value For Money**15%
*“It's definitely worth it”*
**Quality-Overall**13%
*“well made”*
**Collectibles**12%
*“Little people are made well and fun to play with and or collect”*
**Advertised Vs Actual Product**8%
*“As described”*
**Durability**7%
*“Sturdy, well made, nice detail”*
**Developmental Needs**5%
*“Great for kids”*
**Gifting Purpose**5%
*“Bought this gift for my great niece”*
**Pockets/Compartments**5%
*“Big pocket”*
**Strength**4%
*“Sturdy, well made, nice detail”*
### **What buyers complain about **
**Size-Overall**38%
*“It's way too big”*
**Quality-Overall**23%
*“very disappointed on the quality of this pin:”*
**Material Quality**13%
*“Nice idea, bad material”*
**Print Quality**13%
*“Blurry and miss printed face”*
**Pockets/Compartments**6%
*“The pocket is too big”*
**Add-Ons/Attachments**4%
*“her head is not attached properly”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**17%
**Defective Material/Parts**11%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Print Quality**3%
**Length**3%
**Feet Fit**3%
**Quality-Overall**3%
**Color**2%
## **Common questions**
- **Is disney villains profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the disney villains niche?**
- 10 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in disney villains?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.3%.
- **When does demand for disney villains peak?**
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the disney villains niche?**
- Listings span $5.59–$288.50; the average listing price is $47.25 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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