---
title: "Disney Umbrella — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/disney-umbrella"
last_updated: "2026-08-12T01:52:16.383Z"
locale: en
meta:
description: "Niche score 34/100 · $31K/yr market · 98K searches/yr · $21.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $31K/yr market · 98K searches/yr · $21.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Umbrella — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **disney umbrella**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 19Competition 52Returns 22Price range 87Avg price 90Brand share 33Review moat 46Quality gap 42
**Avg price**
**Great****$21.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.53–$55.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,866.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 98K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, disney umbrella is a $31K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 34/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney umbrella market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **48%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**12%**
- Disney42% - Jerry Leigh25% - Finex11% - Concept One4% - Bioworld4% - BAODINI3% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-umbrella/trend)
## **Top disney umbrella search terms**
- **disney umbrella**29K/yr+11.7%0.6% conv. - **stitch umbrella**22K/yr-32.2%2.6% conv. - **mickey mouse umbrella**9K/yr-9.0%0.7% conv. - **stitch umbrella for girls**15K/yr-40.8%2.9% conv. - **disney umbrella adult**12K/yr-36.1%0.7% conv. - **mickey mouse umbrella for adults**3K/yr+14.8%0.8% conv. - **disney umbrella for kids**5K/yr-61.5%0.7% conv. - **lilo and stitch umbrella**3K/yr-1.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-umbrella/search-terms)
## **Top disney umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Youth Happy Stitch Rain Poncho Clear**Jerry Leigh**$12.84**4.4★51 rev](https://www.amazon.com/dp/B086CBRC1G) [2**Disney Stitch Automatic Umbrella for Kids Teens Adults Folding Telescopic Umbrella Lightweight Travel School Gifts for Kids (Blue Stitch)**Disney**$23.90**4.7★1,627 rev](https://www.amazon.com/dp/B0CQPH41CX) [3**Disney Stitch Automatic Umbrella for Kids Teens Adults Folding Telescopic Umbrella Lightweight Travel School Gifts for Kids (Purple Stitch)**Disney**$20.29**4.7★1,627 rev](https://www.amazon.com/dp/B0BMM6FZJN) [4**Finex Mickey - Blue - Travel Compact Auto Folding Golf Umbrella with Auto Open Close One Button Handle & Wrist Strap**Finex**$20.37**4.5★56 rev](https://www.amazon.com/dp/B0B1XQXK8D) [5**Disney Adult Mickey Minnie Sitting Family Rain Poncho Raincoat Keep Dry Clear**Disney**$12.91**4.6★676 rev](https://www.amazon.com/dp/B07C5X35CR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioworld Disney Stitch 11 Blue and Black Umbrella**Bioworld**$18.42**4 rev9mo ago](https://www.amazon.com/dp/B0FVMN216T) [**Nollia Compact Travel Umbrella with Auto Open Windproof Folding Umbrella Lightweight & Portable for Rain**Nollia**$17.97**317 rev1y ago](https://www.amazon.com/dp/B0F8RF51MJ) [**Vera Bradley Womens Disney Mini Travel Umbrella Mickey Meadow One Size**Vera Bradley**$29.32**10 rev1y ago](https://www.amazon.com/dp/B0F7Y69KG9) [**Disney Stitch Kids Rain Umbrella 21 Inch - Lilo & Stitch Waterproof Umbrella for Boys Girls**Disney Stitch**$19.12**24 rev1y ago](https://www.amazon.com/dp/B0F4QS4HND) [**Disney Mickey Mouse Adult Rain Umbrella Automatic Folding Compact Lightweight Packable for Travel 39 Inch Arc Blue**Concept One**$22.53**0 rev1y ago](https://www.amazon.com/dp/B0DX7N1RZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Stitch Girls Raincoat - Waterproof Hooded Jacket for Kids 4-14 Years Fleece Lined - Stitch Gifts for Girls Teens (11-12 Years Blue)**Disney**$33.69**4.6★**▲ 269%**](https://www.amazon.com/dp/B0BJW5FH44) [**Disney Mickey Mouse Rain Poncho Hoodie Print Unisex Adult (Minnie Mouse & Daisy Duck)**Disney**$15.21**4.5★**▲ 168%**](https://www.amazon.com/dp/B0DG6LPM67) [**Jerry Leigh Disney Classic Mickey Mouse Rain Poncho Clear (Adult)**Jerry Leigh**$13.93**4.6★**▲ 142%**](https://www.amazon.com/dp/B07V8LJPDT) [**Disney Youth Happy Stitch Rain Poncho Clear**Jerry Leigh**$12.84**4.4★**▲ 134%**](https://www.amazon.com/dp/B086CBRC1G) [**Disney Adult Mickey Minnie Sitting Family Rain Poncho Raincoat Keep Dry Clear**Disney**$12.91**4.6★**▲ 130%**](https://www.amazon.com/dp/B07C5X35CR)
**~~View all trending →~~**
## **What buyers say about disney umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Well made in common”*
**Size-Overall**11%
*“its a good size for her”*
**Strength**10%
*“Sturdy and Beautiful”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**6%
*“Good price”*
**Color**5%
*“Cute color”*
**Portability**5%
*“Portable”*
**Design-Overall**5%
*“the design is super cute”*
**Durability**4%
*“it has held up nicely”*
### **What buyers complain about **
**Durability**22%
*“Broke instantly”*
**Strength**9%
*“Not sturdy”*
**Size-Overall**8%
*“Very small”*
**Quality-Overall**7%
*“Not well made”*
**Ease Of Use**7%
*“can neither open nor close”*
**Handle Quality**5%
*“The handle came off”*
**Weather Proof**4%
*“it does not hold up well in rain & wind”*
**Smell**3%
*“has a bit of a chemical smell”*
**Ease Of Cleaning**2%
*“That being said after the first use it is impossible to get it to cleanly wrap back up neatly like how it arrived”*
**Functionality-Overall**2%
*“One day the umbrella malfunctioned and snapped”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**7%
**Strength**6%
**Quality-Overall**6%
**Ease Of Use**6%
**Advertised Vs Actual Product**5%
**Thin**5%
**Material Quality**5%
**Weight Heavy**3%
**Color**3%
## **Common questions**
- **Is disney umbrella profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the disney umbrella niche?**
- 14 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in disney umbrella?**
- Top complaints mined from reviews: Durability, Strength, Size-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for disney umbrella peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the disney umbrella niche?**
- Listings span $10.53–$55.98; the average listing price is $21.08 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.
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