---
title: "Disney Pins — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/disney-pins"
last_updated: "2026-08-12T01:52:40.154Z"
locale: en
meta:
description: "Niche score 40/100 · $224K/yr market · 1.7M searches/yr · $11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $224K/yr market · 1.7M searches/yr · $11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Pins — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **disney pins**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 43Growth 21Conversion 15Competition 42Returns 82Price range 47Avg price 43Brand share 37Review moat 93Quality gap 15
**Review moat**
**Great****131.37**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$7.13–$21.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$224K**
$224K/yr · 1.7M searches
**Avg price**
**Okay****$11.13**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, disney pins is a $224K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney pins market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$223K–$278K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#10,703**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **37%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**13%**
- EQVYG36% - Disney29% - CEACO7% - BOpusail6% - Monogram4% - Beamandi4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-pins/trend)
## **Top disney pins search terms**
- **disney pins**857K/yr-5.6%0.7% conv. - **disney pin**134K/yr-0.1%0.8% conv. - **disney trading pins**142K/yr-17.2%0.6% conv. - **disney pins trading**125K/yr-35.7%0.8% conv. - **disney pins bulk**62K/yr-7.2%0.3% conv. - **disney enamel pins**39K/yr+5.9%0.5% conv. - **loungefly pins**42K/yr-4.3%0.1% conv. - **disney mystery pins**43K/yr-6.8%0.2% conv. - **disney trading pins bulk**38K/yr-21.1%0.2% conv. - **disney pin trading**24K/yr-1.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-pins/search-terms)
## **Top disney pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$90K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor White Black**EQVYG**$9.96**4.6★231 rev](https://www.amazon.com/dp/B0FLD8X8JB) [2**Ceaco - Disney - Photo Magic Pins - 750 Piece Jigsaw Puzzle**CEACO**$11.42**4.6★841 rev](https://www.amazon.com/dp/B013B2BCC8) [3**BOpusail 12Pcs Summer Ice Cream Mouse Cruise Door Magnets Cute Style Ice Cream Cruises Entrance Decals Decor Refrigerator Garage Magnet Waterproof Magnetic Sticker for Holiday Carnival Ships Cabin**BOpusail**$12.62**4.6★176 rev](https://www.amazon.com/dp/B0DLNQCYZZ) [4**Disney Mickey Mouse Fresh Fruit 4-Piece Enamel Pin Set | Metal Badge Accessories For Backpack Hats**Disney**$21.87**4.6★150 rev](https://www.amazon.com/dp/B09TGWMFTD) [5**Belle Enamel Pin**Disney**$9.49**4.9★54 rev](https://www.amazon.com/dp/B0FCKJ7HWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Cartoon Character Fridge Magnets Set - 20 Pcs Mixed Classic Disney Refrigerator Magnets Cute Home Kitchen Office Whiteboard Decor Gift for Fans Boy Girl Adults**JXJMYU**$16.99**8 rev6mo ago](https://www.amazon.com/dp/B0GHFQSQTS) [**Disney Animation Series 47 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Animated Movie Character Keychain/Backpack Accessory | Official Licensed Merchandise**Monogram**$7.13**3 rev8mo ago](https://www.amazon.com/dp/B0D5WFJB6R) [**Cartoon Cute Bear Donkey Pig Pin Zinc Alloy Pins for Women and Men (Colorful)**DEZHAN**$13.60**10 rev8mo ago](https://www.amazon.com/dp/B0FXTDJGQR) [**EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor White Black**EQVYG**$9.96**231 rev11mo ago](https://www.amazon.com/dp/B0FLD8X8JB) [**Belle Enamel Pin**Disney**$9.49**54 rev1y ago](https://www.amazon.com/dp/B0FCKJ7HWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor White Black**EQVYG**$9.96**4.6★**▲ 115%**](https://www.amazon.com/dp/B0FLD8X8JB) [**Disney Animation Series 47 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Animated Movie Character Keychain/Backpack Accessory | Official Licensed Merchandise**Monogram**$7.13**5.0★**▲ 111%**](https://www.amazon.com/dp/B0D5WFJB6R) [**Disney Cartoon Character Fridge Magnets Set - 20 Pcs Mixed Classic Disney Refrigerator Magnets Cute Home Kitchen Office Whiteboard Decor Gift for Fans Boy Girl Adults**JXJMYU**$16.99**5.0★**▲ 97%**](https://www.amazon.com/dp/B0GHFQSQTS) [**Cute Sea Turtle Enamel Pin Funny Cartoon Ocean Animal Lapel Badge Green Turtle Brooch Pin for Clothing Backpack Hat or Jacket Decoration**XIHEYUEBANG**$7.95**4.8★**▲ 56%**](https://www.amazon.com/dp/B0FC34YZBK) [**Minnie Enamel Pin**Disney**$8.56**4.9★**▲ 13%**](https://www.amazon.com/dp/B0FCJRVBFB)
**~~View all trending →~~**
## **What buyers say about disney pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Amazing quality”*
**Ease Of Use**9%
*“easy to use”*
**Collectibles**7%
*“Now I have easy access to my collection”*
**Size-Overall**6%
*“They fit around the Disney ears perfectly”*
**Value For Money**6%
*“I feel the pricing was fair”*
**Color**6%
*“colors are bright”*
**Magnetic Strength/Adsorption**5%
*“Great magnets”*
**Durability**5%
*“Durable and easy to use”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**3%
*“The design and colors are excellent”*
### **What buyers complain about **
**Size-Overall**26%
*“I shouldve read the dimensions because I thought it was going to be bigger”*
**Durability**19%
*“The last one broke at magic kingdom”*
**Quality-Overall**10%
*“very disappointed on the quality of this pin:”*
**Strap/String Quality**10%
*“Clasp slides off”*
**Value For Money**7%
*“Waste of money”*
**Functionality-Overall**7%
*“Ended up not really working for me”*
**Advertised Vs Actual Product**3%
*“Picture on box is not complete”*
**Strength**3%
*“however is very flimsy”*
**Print Quality**3%
*“Blurry and miss printed face”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**15%
**Magnetic Strength/Adsorption**8%
**Quality-Overall**5%
**Value For Money**4%
**Material Quality**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Color**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is disney pins profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the disney pins niche?**
- 11 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in disney pins?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.7%.
- **When does demand for disney pins peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the disney pins niche?**
- Listings span $7.13–$21.87; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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