---
title: "Disney Costumes — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/disney-costumes"
last_updated: "2026-08-11T23:03:12.768Z"
locale: en
meta:
description: "Niche score 48/100 · $51K/yr market · 644K searches/yr · $32.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $51K/yr market · 644K searches/yr · $32.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Costumes — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **disney costumes**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 13Growth 72Conversion 3Competition 85Returns 8Price range 56Avg price 95Brand share 74Review moat 34Quality gap 50
**Avg price**
**Incredible****$32.73**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+55.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$10.53–$161.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,131.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$51K**
$51K/yr · 644K searches
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, disney costumes is a $51K/yr Amazon United States market (644K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney costumes market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#50,821**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **81%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**60%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**34%**
- COSUSKET16% - Disney14% - Fun Costumes13% - Wishliker10% - DMLBC8% - QAQ-COSPLAY6%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +55.9% search growth over the last 90 days.
70K50KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-costumes/trend)
## **Top disney costumes search terms**
- **disney costume**72K/yr+32.9%0.2% conv. - **disney costumes for adults**86K/yr+35.9%0.1% conv. - **disney costumes**57K/yr+42.3%0.1% conv. - **disney character costumes for women**20K/yr+171.5%0.2% conv. - **disney adult costume**56K/yr+52.6%0.1% conv. - **disney halloween costumes**71K/yr+271.1%0.0% conv. - **disney costume adult**35K/yr+33.4%0.3% conv. - **plus size disney costume**30K/yr+116.5%0.1% conv. - **adult disney costume**18K/yr+91.7%0.3% conv. - **disney couple costumes**28K/yr+84.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/disney-costumes/search-terms)
## **Top disney costumes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wishliker Stitch Onesie Pajamas Christmas Costumes Sleeping Wear Kigurumi Blue S:146-159cm(49-52)**Wishliker**$22.58**4.4★9,025 rev](https://www.amazon.com/dp/B076CF9CP6) [2**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear**COSUSKET**$25.99**4.7★9,011 rev](https://www.amazon.com/dp/B097ZL1LVS) [3**QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up**QAQ-COSPLAY**$25.21**4.6★279 rev](https://www.amazon.com/dp/B0CYLGRDM8) [4**Urban CoCo Womens Basic Versatile Stretchy Flared Casual Mini Skater Skirt (Small 9)**Urban CoCo**$16.29**4.5★88,553 rev](https://www.amazon.com/dp/B0746C2QTX) [5**Women Adult 5 Layered Plus Size Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Tutus**DMLBC**$15.44**4.1★82 rev](https://www.amazon.com/dp/B0DPK19J31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Girls Princess Fantasy Gown Nightgown AURORA 6**Disney**$19.94**21,929 rev2mo ago](https://www.amazon.com/dp/B0B98RJW8P) [**Disney Pixar Plus Size Toy Story Woody Costume for Women - Sheriff Outfit & Accessories - Officially Licensed 1X**Fun Costumes**$86.76**0 rev11mo ago](https://www.amazon.com/dp/B0FMYQQWZH) [**Womens Minnie Mouse Polka Dot Costume | Dress and Headband for Adults Disney Halloween Party Outfit X-Large**Fun Costumes**$20.40**24 rev1y ago](https://www.amazon.com/dp/B0FD41XKQJ) [**Women Adult 5 Layered Plus Size Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Tutus**DMLBC**$15.44**82 rev1y ago](https://www.amazon.com/dp/B0DPK19J31) [**Women Adult 5 Layered Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Teens Tutus**DMLBC**$14.61**82 rev1y ago](https://www.amazon.com/dp/B0DPK1P3MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Pixar Plus Size Toy Story Woody Costume for Women - Sheriff Outfit & Accessories - Officially Licensed 1X**Fun Costumes**$86.76**0.0★**▲ 101%**](https://www.amazon.com/dp/B0FMYQQWZH) [**GONAAP Unisex Adult Pink Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Pink X-Large)**GONAAP**$20.48**4.5★**▲ 95%**](https://www.amazon.com/dp/B0C4W6HSY5) [**Disney Frozen Adult Olaf Kigurumi Costume Union Suit Pajama For Men Women (S/M) Multicolor**INTIMO**$31.73**4.5★**▲ 93%**](https://www.amazon.com/dp/B09GL87X9T) [**COSUSKET Fitted Unisex Adult Platypus Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume Green**COSUSKET**$29.54**4.5★**▲ 91%**](https://www.amazon.com/dp/B09GK8QQS6) [**COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume Red/Yellow**COSUSKET**$30.08**4.7★**▲ 85%**](https://www.amazon.com/dp/B0D77K99ZR)
**~~View all trending →~~**
## **What buyers say about disney costumes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit as expected”*
**Quality-Overall**16%
*“Its well made”*
**Value For Money**15%
*“Worth it”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Comfort-Overall**7%
*“Comfortable”*
**Ease Of Use**5%
*“Easy to reuse”*
**Soft Feel**4%
*“The beanie is surprisingly soft”*
**Durability**4%
*“Durable and lightweight”*
**Warmth**2%
*“at home it feels just right for a winter night”*
**Material Quality**2%
*“Very warm material was about the right thickness very comfortable”*
### **What buyers complain about **
**Size-Overall**29%
*“Runs large”*
**Material Quality**8%
*“I didnt love the fabric”*
**Quality-Overall**7%
*“Poor quality”*
**Durability**6%
*“finally started to tear”*
**Value For Money**4%
*“Absolutely NOT worth it”*
**Comfort-Overall**4%
*“Very uncomfortable”*
**Product Condition**3%
*“Item came in used”*
**Ease Of Use**3%
*“Really hard to get off of skin”*
**Gap/Hole**3%
*“Had 2 holes in it”*
**Allergies**2%
*“Ruffles on puffed sleeves leaves brush burn rash”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**6%
**Length**6%
**Material Quality**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Thin**4%
**Waist Fit**3%
**Chest Fit**2%
**Product Condition**1%
## **Common questions**
- **Is disney costumes profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 70 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the disney costumes niche?**
- 32 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in disney costumes?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.8% — above our launch gate.
- **What does it cost to enter the disney costumes niche?**
- Listings span $10.53–$161.70; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 3,132 reviews — the moat a new listing must climb.
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