---
title: "Disco Shirt — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/disco-shirt"
last_updated: "2026-08-11T23:56:05.982Z"
locale: en
meta:
description: "Niche score 48/100 · $73K/yr market · 286K searches/yr · $26.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $73K/yr market · 286K searches/yr · $26.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disco Shirt — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **disco shirt**
**Skip it**
High returns (17.8%) — this niche doesn't clear our bar today.
Market size 18Growth 17Conversion 12Competition 93Returns 0Price range 87Avg price 95Brand share 88Review moat 63Quality gap 62
**Avg price**
**Incredible****$26.46**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.98–$51.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****973.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 286K searches
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, disco shirt is a $73K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disco shirt market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$106K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#8,897**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**47%**
Top 20: 88%
**Top-5 click share**
**22%**
Top 20: 53%
**Open market**
**49%**
- Runcati13% - Century Star10% - Barry.Wang9% - KYKU9% - AIBEIX7% - Zando5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/disco-shirt/trend)
## **Top disco shirt search terms**
- **mens disco shirt**103K/yr-26.9%0.8% conv. - **disco shirt**72K/yr+10.8%0.3% conv. - **disco mens shirt**13K/yr-22.4%1.1% conv. - **disco shirts**10K/yr-11.7%0.2% conv. - **disco shirts for men**12K/yr-24.5%0.5% conv. - **men disco shirt**10K/yr-12.6%0.8% conv. - **disco suit**11K/yr-27.0%0.1% conv. - **disco shirt for men**9K/yr-29.5%1.0% conv. - **mens disco shirts**9K/yr-21.9%0.4% conv. - **disco suit men**9K/yr-40.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/disco-shirt/search-terms)
## **Top disco shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Disco Shirt Outfits-Sequin Short Sleeve Sparkly Party Shirts Sliver Large**Century Star**$19.16**4.4★172 rev](https://www.amazon.com/dp/B0CF51PTNB) [2**Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top**Runcati**$22.50**4.5★185 rev](https://www.amazon.com/dp/B0CNP65PSN) [3**Mens Disco Shirt Outfit Retro 70s Shirts for Men 80s Sequin Glitter Short Sleeve Button Down 70s Disco Outfits for Men Metallic Disco Costume Party Nightclub Halloween Prom Mens Gold Shirt X-Large**Zando**$19.28**4.5★250 rev](https://www.amazon.com/dp/B0CF8LTFTQ) [4**AIBEIX Mens Mesh Sequins See Through 70s Disco Short Sleeve Button Down Shirts(Black Silver-Short Sleeve Large)**AIBEIX**$28.25**4.5★320 rev](https://www.amazon.com/dp/B0C7V726PJ) [5**Mens 70s Disco Hip Hop Shirts Casual Button Down Paisley Floral Vintage Long Sleeve Large Collar Shirt Yellow**EVEDESIGN**$28.61**4.6★240 rev](https://www.amazon.com/dp/B0D9JYRCQX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EFOWAY Men Sequin 70s Disco Shirt Metallic Short Sleeve Button Down Shirts**EFOWAY**$19.40**13 rev5mo ago](https://www.amazon.com/dp/B0GKCYCDDH) [**ZEROYAA Men 70s Shiny Short Sleeve Button Down Shirt Fashion Sparkle Disco Dress Shirts for Party Dance Club Performance Gold Large**ZEROYAA**$22.88**82 rev1y ago](https://www.amazon.com/dp/B0DQXMYB3H) [**VIPWOLF Mens Sequin Button Down Shirts Sparkle 70s Disco Short Sleeve Party Shirt Tops Black Large**VIPWOLF**$34.79**45 rev1y ago](https://www.amazon.com/dp/B0DK2NK7H7) [**American Trends 70s Shirts for Men 70s Outfits Mens Hippie Disco Shirt 60s Outfits for Men 70s Themed Retro Clothes 70s Orange Flower XL**American Trends**$15.84**527 rev1y ago](https://www.amazon.com/dp/B0DF1RL3NJ) [**Mens 70s Disco Hip Hop Shirts Casual Button Down Paisley Floral Vintage Long Sleeve Large Collar Shirt Yellow**EVEDESIGN**$28.61**240 rev2y ago](https://www.amazon.com/dp/B0D9JYRCQX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EFOWAY Men Sequin 70s Disco Shirt Metallic Short Sleeve Button Down Shirts**EFOWAY**$19.40**4.5★**▲ 70%**](https://www.amazon.com/dp/B0GKCYCDDH) [**Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top**Runcati**$21.98**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CNP6Y52M) [**Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top**Runcati**$22.50**4.5★**▲ 52%**](https://www.amazon.com/dp/B0CNP65PSN) [**Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top**Runcati**$22.08**4.5★**▲ 50%**](https://www.amazon.com/dp/B0CZNQD382) [**Barry.Wang Mens Gold Silk Satin Dress Shirts Shiny Luxury Champagne Gold Long Sleeve Button Down Shirts Formal Casual Disco**Barry.Wang**$26.48**4.4★**▲ 48%**](https://www.amazon.com/dp/B0BQ351NT6)
**~~View all trending →~~**
## **What buyers say about disco shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“The size is right on as stated”*
**Quality-Overall**22%
*“Good quality shirt”*
**Color**9%
*“Colorful”*
**Material Quality**5%
*“Crafted from a breathable 65% cotton and 35% polyester blend, it stays soft and comfortable even during long nights out”*
**Comfort-Overall**5%
*“Comfortable”*
**Shape/Style**4%
*“Flattering”*
**Suitability Hot Weather**4%
*“Wore it to a late night event an got a lot of compliments”*
**Value For Money**4%
*“strong value”*
**Weight Light**3%
*“This shirt is light weight which makes it comfortable to wear”*
**Advertised Vs Actual Product**3%
*“Look was as described”*
### **What buyers complain about **
**Size-Overall**29%
*“Runs a bit small”*
**Smell**6%
*“Again, love the shirt, just cant stand the smell”*
**Product Condition**6%
*“Could be a poorly stored product or a used return”*
**Color**5%
*“The color was not what I expected”*
**Allergies**4%
*“Gave my husband a horrible rash”*
**Collar Quality**4%
*“Weird collar”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Gap/Hole**4%
*“Its ok. Had hole in pants seam”*
**Quality-Overall**3%
*“and cheap look”*
**Weight Heavy**2%
*“a bit heavier material than expected”*
### **Top return reasons **
**Size-Overall**48%
**Chest Fit**9%
**Material Quality**5%
**Length**5%
**Color**5%
**Sleeve Fit**4%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Shape/Style**2%
## **Common questions**
- **Is disco shirt profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 93 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the disco shirt niche?**
- 39 brands and 41 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in disco shirt?**
- Top complaints mined from reviews: Size-Overall, Smell, Product Condition. The return rate is 17.8% — above our launch gate.
- **When does demand for disco shirt peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the disco shirt niche?**
- Listings span $10.98–$51.37; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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